Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Annia B.
We are so grateful to have found Fertility Plus — Dr Gudi and Dr Shah have been nothing short of extraordinary. We cannot recommend this clinic highly enough. What sets Fertility Plus apart is how genuinely patient-centred it is. From the very start, we dealt directly with our doctor. Dr Gudi took the time to explain every step of our treatment plan in detail, answered all of our many questions with patience and clarity, and made us feel like active participants in our own care. That really made a difference for me. The practical side is just as seamless . Once we were patients, there were no long waits for appointments — something that matters enormously when working around a cycle. Having direct WhatsApp contact with our doctor for any question, at any time, removed so much of the anxiety that comes with fertility treatment. Dr Gudi has answered any of my questions or worries, even during weekends. Dr Shah stepped in seamlessly during Dr Gudi’s leave and provided the same exceptional level of care — warm, informed, and reassuring throughout. We are now the very lucky parents of the most wonderful little girl, and we will be forever grateful to this deeply human clinic. Thank you, from the bottom of our hearts.
Response from the owner:Thank you so much for taking the time to share this, especially now that your baby girl is here and life is no doubt wonderfully full. Reviews like yours mean a great deal to the whole team, and we'll make sure Mr Gudi and Mr Shah both see your words. You've described something we really care about, that feeling of being an active participant in your own care, not just a patient moving through a process. Fertility treatment asks so much of people, and knowing that the directness of communication, the responsiveness, and the consistency across the team made a real difference to you means everything to us. We wish your growing family every happiness. Congratulations, from all of us at Fertility Plus. 🌸
P F.
Highly recommend Fertility Plus. Dr Gudi and Dr Shah are incredibly competent and good at their jobs. Very positive experience!
Response from the owner:Thank you for your lovely review. Dr Gudi and Dr Shah are very appreciative! We are delighted that you had such a positive experience and wish you all the best.
Ludivine L.
I did egg freezing with Fertility plus and I am really happy with the experience and outcome. Dr Thakre was very diligent and kind through the whole process which felt really seamless, I would highly recommend her.
Response from the owner:Thank you for taking the time to share your experience. We are delighted to hear that your egg freezing journey felt seamless and that you felt well supported throughout. Dr Thakre is a wonderful doctor and we will be sure to pass on your kind words to her. We wish you all the very best and hope to be able to support you again in the future.
R A.
We have nothing but gratitude and praise for Dr Gudi and his team, who has been recommended to us by a friend. Without Dr Gudi’s help, we would not have just become a family of three. After many frustrating years in the NHS system and early miscarriages, Dr Gudi guided us through two IVF and FET rounds with his wealth of expertise, tailored to our particular situation, always staying optimistic, realistic, and compassionate. It has made a world of a difference knowing that we could contact him for clarification whenever we had questions. Thanks to Dr Gudi, we look back fondly to our time with him, despite it being a long and hard chapter in our lives where becoming parents sometimes seemed a wish that may not come true. We cannot speak highly enough of Dr Gudi and the team at Fertlity Plus, who will always have a special place in our hearts and lives. Thank you Dr Gudi beyond anything we could write, holding our perfect little baby would not have been possible without Fertility Plus.
Response from the owner:Thank you for such heartfelt words. Dr Gudi and our entire team are honoured to have been part of your journey to becoming a family of three. We're so glad we could provide the care and support you needed. Thank you for trusting us with your care.
C P.
My wife and I worked with Dr Gudi at Fertility Plus for our first child - born in June 2026. The whole experience with Fertility Plus was exceptional and Dr Gudi was a thoughtful, considered and empathetic guiding hand throughout the process. We were delighted with the experience and would recommend highly.
Response from the owner:Congratulations to you both on your new arrival, such wonderful news! Thank you for taking the time to share your experience. Dr Gudi will be delighted to hear your kind words, and we're so pleased you felt supported and cared for throughout your journey. Wishing your family all the very best.
Beatriz S.
My experience at this fertility clinic has been incredibly positive, and I’m very grateful for the care I received from Dr. Nisha Tharke. Throughout the process, she helped me feel calm, informed and supported. I came to the clinic with concerns about my fertility and I had assumed my journey would be very long and medically intensive. Dr. Tharke evaluated everything carefully, guided us through our options and offered a balanced plan. With her support, we were able to move forward with a simple treatment approach and to our relief, it worked much sooner than expected. I always felt like we were part of the decision-making and fully understood each step. The entire team, from the administrative staff to the nurses, was consistently warm, professional, and attentive.
Response from the owner:Thank you for your lovely feedback. We’re so pleased you felt supported throughout your care with Dr Thakre and our team, and we wish you every happiness ahead.
Katya H.
We cannot thank Fertility Plus enough for the care and support we received throughout a very challenging IVF journey. In particular, Dr Anil Gudi was exceptional — calm, compassionate, and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with honesty and empathy, and always made us feel listened to and respected. Thanks to his expertise and dedication, we finally achieved our long-awaited outcome. We will always be deeply grateful and would highly recommend Dr Gudi and the Fertility Plus team to anyone navigating fertility treatment.
Response from the owner:Thank you so much for your wonderful words. Dr Gudi and our entire team are deeply touched by your kind feedback. It has been our privilege to support you thank you for trusting us with your care. We wish you all the happiness ahead.
Natasha C.
We had a truly wonderful experience with Fertility Plus, and we are so grateful for the care and support we received throughout our journey. From the very first appointment, the team made us feel comfortable, informed, and hopeful. Every member of staff was kind, professional, and genuinely invested in helping us achieve our dream of starting a family. The doctors and nurses were incredibly knowledgeable and always took the time to explain each step of the process, answer our questions, and reassure us when we felt anxious. Their compassion and dedication made a challenging journey much easier for us. Thanks to the amazing team at Fertility Plus, we were blessed with the birth of our beautiful baby girl. It is hard to put into words how thankful we are for everything they have done for our family. They helped turn our dream into reality. We would wholeheartedly recommend Fertility Plus to anyone going through fertility treatment. The care, expertise, and support they provide truly make a difference.
Response from the owner:Thank you so much for your beautiful words and for taking the time to share your experience with us. We’re truly touched to hear how supported and cared for you felt throughout your journey. It’s always our goal to provide compassionate, personalised care, and knowing that we were able to make a difference means so much to our team. Congratulations on the arrival of your baby girl, we’re absolutely delighted for you and your family! Thank you again for your trust and kind recommendation. Wishing you all the happiness as you begin this wonderful new chapter together.
R P.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.
Parul R.
We cannot thank Dr Gudi and Fertility plus enough for the care and support we received through this very challenging IVF journey. Dr Gudi’s expertise and knowledge has helped us to achieve our amazing results. Dr Gudi was exceptional and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with empathy and always made us feel listened to and respected. We would highly recommend Dr Gudi and Fertility plus to anyone beginning or continuing their fertility journey.
Response from the owner:Reviews like this are such a reminder of why we love what we do, thank you for sharing your experience so openly, especially given how demanding this kind of journey can be. Dr Gudi will be moved to read this. His commitment to ensuring patients feel truly heard and supported through every decision is something that sets him apart, and it's clear that came through for you at every stage. We are so glad you found your way to Fertility Plus, and we couldn't be more delighted about your amazing results. Wishing you all the best moving forward.
Dinesh
We are incredibly grateful to Dr. Gudi for being such an important part of our journey to parenthood. ❤️ Our IVF journey was filled with so many emotions, hopes and prayers, and Dr. Gudi supported us throughout the process with exceptional care, guidance and professionalism. His expertise, patience and reassuring approach gave us confidence and comfort at every step of our journey. We are now blessed with our beautiful baby boy. 👶🏻❤️ Holding him in our arms feels like a dream come true, and we will always remember Dr. Gudi as the doctor who helped make our greatest dream of becoming parents a reality. Thank you, Dr. Gudi, for your dedication, kindness, care and for being such an important part of our story. We will always be deeply grateful for everything you have done for us. 🙏🏻❤️ We wholeheartedly recommend Dr. Gudi to anyone beginning their fertility journey. We feel truly blessed to have had him as our doctor. ❤️
Response from the owner:Thank you from the bottom of our hearts for such a kind, thoughtful and caring review. We are overjoyed for you both and to have been part of your journey was an honour. Such wonderful news about your baby boy! Dr Gudi and the team here at Fertility Plus thank you very much and are sending our warmest congratulations to you and the family.
Toka
Well, where do I start? From my very first phone call to every subsequent visit and interaction at Fertility Plus, I was treated with kindness, patience, and genuine compassion. Dr. Gudi is not only highly skilled and knowledgeable but also takes the time to listen and explain everything clearly. He always made me feel that I was in the best possible hands. The nurses (Nurse Catherine, Nurse Kristina, and Nurse Michaela) and the support staff were equally wonderful - warm, attentive, and professional. Every interaction, whether at reception, over the phone, or during appointments, was friendly and reassuring. It is clear that everyone works together as a team, with the patient’s wellbeing at the heart of everything they do. The level of service I received exceeded my expectations, and I am truly grateful for the outstanding support throughout my treatment. A big thank you to Dr. Gudi and every member of the team for making what could have been a rather stressful experience feel so positive. Five stars are indeed thoroughly deserved.
Response from the owner:Thank you so much for taking the time to share such kind and thoughtful words. We're so pleased to hear that you felt cared for and supported at every stage of your journey with us. Dr. Gudi will be touched by your comments, as will Catherine, Kristina, and Michaela. We'll make sure your message reaches the whole team. You're absolutely right that patient wellbeing sits at the heart of everything we do, and it's wonderful to know that came through in every interaction, from your very first phone call onwards. Fertility treatment can be an emotional and uncertain time, so knowing we helped make your experience feel positive and reassuring is the greatest compliment we could receive. Thank you again, and we wish you all the very best.
Octavian M.
As a clinician myself, I am acutely aware of how difficult it is to combine scientific rigour, clear decision-making, and genuine human care — especially in a field as emotionally charged as reproductive medicine. Dr Anil Gudi exemplifies this balance at the highest level. From our very first consultation at Fertility Plus, Dr Gudi approached our case with calm authority, intellectual honesty, and deep respect for us as a couple. Every step was carefully explained, decisions were evidence-based, and expectations were communicated clearly and responsibly — without false reassurance, but always with empathy. What stood out most was his professionalism: structured thinking, excellent planning, and a remarkable ability to remain composed and supportive throughout a demanding journey. This is not simply good bedside manner; it is the mark of a mature specialist who truly understands both medicine and people. Today, with the birth of our daughter, Evelyn, the outcome speaks for itself. His guidance and medical judgment were not only thoughtful — they were fruitful. This review is therefore written in the light of results, not hope. In that sense, it is evidence-based. I offer my sincere professional respect and personal thanks to Dr Anil Gudi and the entire team at Fertility Plus. I would not hesitate to recommend him to patients or colleagues alike.
Harpreet S.
We cannot thank the team at fertlity plus enough for making our dream of parenthood a reality. Choosing this clinic was one of the best decisions we ever made. All the doctors and nurses were incredibly supportive and guided us through every step of the journey with patience, compassion, and expertise. A special thanks to Dr. Gudi , whose meticulous care and dedication played a crucial role in the success of my wife’s IVF cycle. Now my wife is 9 weeks pregnant , and our hearts are filled with gratitude. The entire staff—from the reception team to the nurses—made us feel comfortable, supported, and truly cared for throughout the process. We highly recommend fertility plus at Harley street to any couple facing fertility challenges. Their professionalism, empathy, and commitment to patient care can make all the difference in this life-changing journey.
Response from the owner:Thank you so much for such a wonderful and kind review. It means a lot to the whole team to know that you had such a positive experience. We are grateful to have been part of your journey and we all wish you and the family all the best.
Kamila B.
We cannot say enough wonderful things about Dr. Gudi and his team. From the very first appointment, we felt truly seen, heard, and cared for. Fertility journeys can be overwhelming and emotional, but we felt a combination of incredible medical expertise, compassion, patience, and genuine kindness that made all the difference. Dr. Gudi took the time to explain every step clearly, answered all of our questions without ever rushing us, and made even the most stressful moments feel manageable. Thanks to Dr. Gudi, we felt supported every step of the way—and we will be forever grateful. If you are looking for a fertility doctor who is deeply knowledgeable, incredibly compassionate, and genuinely invested in your success, we recommend Dr Gudi wholeheartedly to anyone beginning or continuing their fertility journey.
Response from the owner:Dear Kamila, Thank you for sharing such kind and heartfelt words. It is privilege to be part of your patient's journeys, and reading this means a lot to our entire team and Dr.Gudi. Supporting you both through every step has been rewarding, and we are grateful for the trust you placed in us. Wishing you all the very best for the future, and thank you again for this beautiful review.
2sharp N.
Excellent service from Dr Nisha Thakre back in March 2025. Went in for some diagnostic tests that revealed some morphology issues and recommended a mineral supplement. After 2 months of taking the supplement we started our journey naturally and extremely pleased to say we have a healthy baby boy. Would highly recommend this practice for personalised treatment that works.
Response from the owner:What wonderful news, congratulations to you both on the arrival of your baby boy! We will be sure to pass on your kind words to Dr Nisha Thakre. Thank you so much for taking the time to share your experience, and we wish your growing family all the happiness in the world.
Libby W.
I don’t feel that 5 stars are enough to reflect the incredible care I received from Dr Gudi at Fertility Plus. For anyone considering fertility support, I would wholeheartedly recommend Fertility Plus, the level of care truly stands out compared to other clinics. From my very first meeting with Dr Gudi, I knew my experience would be completely different from the clinic I had previously attended. He was exceptionally patient and compassionate, immediately putting me at ease and easing my anxiety. He guided me through every step of the process in a way that was clear and easy to understand, always managing expectations and never overpromising. What I appreciated most was how he made me feel like I was his only patient. I never felt rushed, he always took the time to answer any questions and did everything possible to achieve the best outcome. I owe so much to Dr Gudi. I now have a beautiful 3-month-old baby boy, and without his care and expertise, this wouldn’t have been possible. I will be forever grateful.
Response from the owner:Thank you so much for taking the time to share such a heartfelt review and the most wonderful news about your baby boy. Congratulations to you and your family. It means so much to us all to hear how supported and cared for you felt throughout your journey. Dr Gudi is a truly exceptional clinician, and your words reflect everything he brings to his work, patience, compassion, and an unwavering commitment to each and every patient. We wish you and your little one a lifetime of happiness, and thank you for trusting Fertility Plus with something so precious.
Nima T.
Every appointment with Dr Gudi was friendly and enjoyable. His approach was relaxed and tailored specifically to us as a couple and took all of the stress out of the process. We have two lovely children thanks to Dr Gudi and his expertise. We will forever be thankful to him. We cannot recommend him more highly.
Response from the owner:Thank you! and Congratulations! with best wishes
tanvi N.
We’re forever grateful to Fertility Plus, Dr. Gudi, and Dr. Nisha Thakre for helping us bring our beautiful baby boy into the world. From the very beginning, the whole team was incredibly kind, patient, and supportive. Dr. Gudi is extremely knowledgeable and always made us feel comfortable and cared for. He guided us through every step with compassion and expertise, turning what could have been a difficult and overwhelming journey into one filled with hope and reassurance. The team was always available — even on WhatsApp — to answer our smallest queries and doubts, which meant so much to us. Thanks to their dedication and care, our dream of becoming parents has finally come true. We can’t thank Dr. Gudi, Dr. Thakre, and the entire Fertility Plus team enough — truly an outstanding clinic and wonderful people. 💙
Response from the owner:Thank you so much for your kind words and wonderful news. We’re delighted to hear about the arrival of your baby boy and honoured to have supported you on your journey. Dr Gudi, Dr Thakre and the team will be so pleased to read this. Wishing your family every happiness.
Phu T.
My husband and I had undergone IVF treatments many times at other clinics without success. Through a friend’s recommendation, we came to Dr. Gudi, and we were truly blessed to succeed on our very first attempt here. Although we do not speak much English, Dr. Gudi took the time to explain everything clearly and carefully, step by step, making sure we fully understood and felt comfortable throughout our journey to have a baby. The nurses and hospital staff were also incredibly kind, friendly, and professional. Their support and care meant so much to us during this emotional journey. We are deeply grateful to Dr. Gudi and the entire hospital team for helping make our dream come true. Thank you all from the bottom of our hearts.
Response from the owner:Thank you for taking the time to share your story with us. We are honoured that a friend's recommendation brought you to us and overjoyed about your success. Mr Gudi will be very happy to read your kind words. Ensuring every patient feels fully informed, comfortable, and supported is something he and the whole team are deeply committed to, and we are so glad that came through during your time with us. We will also be sure to pass your lovely words on to our nursing and wider clinic team, who put so much care and dedication into supporting patients through their journey. We wish you both all the very best for this wonderful new chapter. Thank you, from all of us at Fertility Plus.
Elizabeth Gorski R.
After years of trying we finally had success with Mr Gudi and his team. He was completely honest and thorough on his approach, and was willing to test different drug profiles to get the best outcome. The genetic testing he used allowed us to not waste time and energy using the wrong embryos. On top of all of this, he was kind and funny, finding things to relate to to put us at ease. I couldn’t recommend him and his clinic more. We now have a month old baby girl, who’s causing such happiness and chaos in equal measure!
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
Laura R.
Dr Thakre was absolutely wonderful throughout our fertility journey\. She was warm, compassionate and reassuring, while always being honest and clear about our treatment\. She took the time to answer our questions and made us feel genuinely supported during what can be an incredibly emotional and stressful experience\. We always felt that we were in safe and highly capable hands\. Thanks to Dr Thakre and the fertility clinic team, we now have our beautiful baby girl, and we will always be incredibly grateful for the care we received\. I would wholeheartedly recommend Dr Thakre to anyone considering fertility treatment\.
Response from the owner:Thank you so much for taking the time to share this and a huge congratulations on the arrival of your baby girl. Dr Thakre will be so honoured to read your words. She cares deeply about her patients, and it means a great deal to know you felt supported through your journey. Wishing you and your little girl every happiness.
Ale
I wanted to wait to right this review until we had a healthy baby - which we now do! We saw Dr, Thakre and I would recommend. The best thing about seeing her was that I thought she was extremely pragmatic about her approach - specifically she did not jump immediately to IVF (even though I asked) and suggested we first start with something simpler/less invasive. She was kind, patient - I didnt feel pressured and ultimately i trusted her and in the end was right to. Thank you Fertility + for helping us complete our family.
Response from the owner:Thank you so much for sharing this with us, and huge congratulations on your baby! We're absolutely delighted for you and your family. We'll pass this on to Dr Thakre, who I know will be thrilled to hear it. It means a lot to hear that her approach felt right for you, taking the time to consider simpler options first rather than rushing straight to IVF, and that you felt supported and never pressured along the way. That balance of pragmatism and patience is exactly what we hope every patient experiences with us. Thank you for trusting us with something so important, and for taking the time to write this. Wishing you and your baby all the very best.
Evelin K.
Grateful for all the support and special thanks to Dr. Nisha Thakre.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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