Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Alex S.
My experience as a patient of Mr Gudi and Fertility Plus was entirely positive and I highly recommend him. Thanks to IVF treatment under Mr Gudi, I gave birth to a beautiful healthy baby earlier this year. If you are considering fertility treatment and looking at doctors, you should absolutely speak to him early on. He runs a spectacularly professional, caring and joined-up clinic. I first saw him for egg freezing when I was 37. He was recommended as the best fertility doctor in the UK by a highly experienced London gynaecologist. I went back to him when I was 41 for IVF treatment and it was successful first time. I found Mr Gudi to be kind, warm, patient and an utmost professional. He was serious about his work, calm, honest and pragmatic. He was upfront and clear about the options, process and chances of success. He made sure I spoke to a fertility counsellor before starting treatment. It was a really helpful conversation. Nothing ever felt rushed; he always took the time to be sure I understood what was happening next. The basic, minor things were some of the most helpful; I regularly consulted Mr Gudi's sketch of the process from egg retrieval through fertilisation to implantation, and really valued the clear personalised schedule of medication. He took each step at a time; never jumped ahead too far or raised expectations unjustifiably. He was always measured. His manner and the clinic's approach helped me stay calm when it would have been easy to feel overwhelmed by the enormity of it all. The nurses and admin staff were also caring, professional and helpful, for example taking time to demonstrate how to give injections and again drawing a diagram for me. The embryologists were similarly great. They told me when to expect their call and called when they said they would. They were reliable, clear and sensitive. Again, they took time to be sure I understood and to answer any questions. The whole process was incredibly smooth. There are so many blood tests, scans, and deliveries of boxes of medication involved. It honestly was stress-free. Blood tests at TDL were quick- test requests were always received in advance and they take blood at lightning speed. Appointments and scans were arranged in good time, with confirmations and reminders. The medicine delivery people were brilliant - super reliable, nice and responsive. I know this is a long review but choosing to have fertility treatment and then choosing a doctor are such massive decisions at an already emotional and charged time so hopefully this detail will help you make your decisions. Mr Gudi, Mr Shah and the team are lovely and effective - speak to them.
Response from the owner:Congratulations on the birth of your baby, what wonderful news! We're so happy for you and your family. Thank you also for taking the time to write such a thoughtful and detailed review. Messages like yours mean a great deal to the whole team, and we're so grateful you shared your journey , it will help other patients who are facing the same big decisions you described. It was a pleasure reading how clearly you experienced the philosophy we try to bring to every patient's care. Mr Gudi places huge value on giving people honest, realistic expectations and on making sure no one feels rushed or lost along the way. We're glad that came through for you, from the sketches and personalised medication schedules to making sure you had time with the fertility counsellor before starting treatment. We'll also make sure your kind words are passed on to Mr Shah, the nursing team, our admin staff, and the embryology team. It means a lot to hear that the coordination between teams felt seamless to you, as that joined-up approach is something we work hard on, particularly around communication, timing of calls, and making sure every part of the process, from blood tests to medication deliveries, runs as smoothly as possible. Thank you again for trusting us with something so significant, and for going into such detail to help others who may be standing where you once were, weighing up such an important decision. We wish you and your family continued health and happiness.
Beatriz S.
My experience at this fertility clinic has been incredibly positive, and I’m very grateful for the care I received from Dr. Nisha Tharke. Throughout the process, she helped me feel calm, informed and supported. I came to the clinic with concerns about my fertility and I had assumed my journey would be very long and medically intensive. Dr. Tharke evaluated everything carefully, guided us through our options and offered a balanced plan. With her support, we were able to move forward with a simple treatment approach and to our relief, it worked much sooner than expected. I always felt like we were part of the decision-making and fully understood each step. The entire team, from the administrative staff to the nurses, was consistently warm, professional, and attentive.
Response from the owner:Thank you for your lovely feedback. We’re so pleased you felt supported throughout your care with Dr Thakre and our team, and we wish you every happiness ahead.
Alexandra B.
Dr. Gudi was absolutely amazing. He was so thoughtful throughout the entire process and always made himself available whenever I had questions or needed reassurance. I felt genuinely cared for and supported at every step. The procedure was a success, and I couldn’t be more grateful. His appointment and administrative staff were also fantastic warm, organised, and incredibly helpful. I would definitely recommend Dr. Gudi without hesitation.
Varsha
Dr. Gudi is highly knowledgeable, professional, and an exceptional planner, he knows exactly what each woman’s body needs at every stage of treatment. From our very first consultation through embryo transfer, he explained every step clearly and always made us feel comfortable and confident. One of the things we appreciated most was his incredible availability. Whenever we had a question or concern, we could message him and he responded promptly often within minutes, day or night, 24/7. His humble, friendly, and polite manner made every appointment stress-free and gave us complete trust in the process. Thanks to his guidance and precise treatment plan, we conceived on our very first IVF cycle, which speaks volumes about his expertise and careful planning. He takes time to answer every doubt with patience, offers clear guidance, and tailors the treatment plan perfectly to the individual. We genuinely feel he is the number-one fertility doctor in the UK, and we would recommend him to anyone planning their fertility journey. We will forever be grateful to Dr. Gudi for helping us achieve our dream of becoming parents. Thank you, doctor you have our heartfelt thanks for the rest of our lives.
Response from the owner:Thank you so much for taking the time to share such a lovely review. We are grateful for your trust and kind words, and it was an absolute privilege to be part of your journey.
Ludivine L.
I did egg freezing with Fertility plus and I am really happy with the experience and outcome. Dr Thakre was very diligent and kind through the whole process which felt really seamless, I would highly recommend her.
Response from the owner:Thank you for taking the time to share your experience. We are delighted to hear that your egg freezing journey felt seamless and that you felt well supported throughout. Dr Thakre is a wonderful doctor and we will be sure to pass on your kind words to her. We wish you all the very best and hope to be able to support you again in the future.
tanvi N.
We’re forever grateful to Fertility Plus, Dr. Gudi, and Dr. Nisha Thakre for helping us bring our beautiful baby boy into the world. From the very beginning, the whole team was incredibly kind, patient, and supportive. Dr. Gudi is extremely knowledgeable and always made us feel comfortable and cared for. He guided us through every step with compassion and expertise, turning what could have been a difficult and overwhelming journey into one filled with hope and reassurance. The team was always available — even on WhatsApp — to answer our smallest queries and doubts, which meant so much to us. Thanks to their dedication and care, our dream of becoming parents has finally come true. We can’t thank Dr. Gudi, Dr. Thakre, and the entire Fertility Plus team enough — truly an outstanding clinic and wonderful people. 💙
Response from the owner:Thank you so much for your kind words and wonderful news. We’re delighted to hear about the arrival of your baby boy and honoured to have supported you on your journey. Dr Gudi, Dr Thakre and the team will be so pleased to read this. Wishing your family every happiness.
Stella S.
Dr Gudi is truly a wonderful doctor. After a successful embryo transfer in 2021, we returned to Fertility Plus for one last transfer and we just welcomed our second baby. Our family is now complete. Thank you!
Response from the owner:Thank you so much for your wonderful review! It's been a pleasure to be part of your journey, and we wish you and your family all the best for the future.
R A.
We have nothing but gratitude and praise for Dr Gudi and his team, who has been recommended to us by a friend. Without Dr Gudi’s help, we would not have just become a family of three. After many frustrating years in the NHS system and early miscarriages, Dr Gudi guided us through two IVF and FET rounds with his wealth of expertise, tailored to our particular situation, always staying optimistic, realistic, and compassionate. It has made a world of a difference knowing that we could contact him for clarification whenever we had questions. Thanks to Dr Gudi, we look back fondly to our time with him, despite it being a long and hard chapter in our lives where becoming parents sometimes seemed a wish that may not come true. We cannot speak highly enough of Dr Gudi and the team at Fertlity Plus, who will always have a special place in our hearts and lives. Thank you Dr Gudi beyond anything we could write, holding our perfect little baby would not have been possible without Fertility Plus.
Response from the owner:Thank you for such heartfelt words. Dr Gudi and our entire team are honoured to have been part of your journey to becoming a family of three. We're so glad we could provide the care and support you needed. Thank you for trusting us with your care.
Jasmine S.
Dr Gudi was recommended to us by a friend and we couldn't be more pleased with the service, advice and treatment my husband and I received. Dr Gudi was honest, transparent and informative. Throughout the process he made sure he explained all of our options, their success rates and we never felt any bias or pressure to choose one treatment over another. I have frozen eggs and he was very clear from the beginning this would be my best chance by far given my age (42/43). However, we decided to go down other routes first and luckily fell pregnant with our first round of IUI. We know this is uncommon and we were very lucky, but we felt supported in our decision-making through the whole process. On occasion I also had to see Dr Nisha Thakre for scans/tests, often saw the same nurse, and also interacted with reception and nurses via phone and email. All of interactions were friendly, professional and always helpful. My husband and I were extremely happy with the care we received at Fertility Plus, and wouldn't hesitate to go back if and when we need to.
Maria K.
I have been under Dr Gudi's care for over 12 years and he is simply the best fertility doctor. He has compassion and care for his patients. I truly believed that Dr Gudi could help make our dreams come true and believing in him on our 11th IVF it was a success and I sit here today with my 5week old baby in my arms, a dream I use to dream about, and now it's my reality. Thank you to the whole team at Fertility Plus. I really cannot praise him enough and I will always be forever grateful to him.
Response from the owner:Thank you so much for taking the time to write this review. It has been a privilege to walk that journey alongside you. Dr Gudi and the whole Fertility Plus team are so happy for you and the your family. Thank you for trusting us. We wish you and your little one every joy in this wonderful new chapter.
hannah S.
This is our second time using Fertility Plus and have had 100% success rate with getting pregnant from ICSI. We saw Mr Gudi throughout both rounds of treatments. He has always been positive and optimistic throughout our journey, which at times has been really difficult, and made the process so much easier and less stressful for us. Couldn't recommend Fertility Plus more highly!
Response from the owner:Thank you so much for your wonderful feedback. We’re delighted to hear about your positive experience across both treatments and honoured to have supported you on your journey. Mr Gudi and the team will be so pleased to read your kind words. Wishing you all the very best.
Evelin K.
Grateful for all the support and special thanks to Dr. Nisha Thakre.
Rosa W.
We couldn’t be more grateful for the care we received. Dr Gudi was always available to answer questions, even personally, and never made us feel uncomfortable. He is thorough, professional, and very factual, which gave us a lot of confidence throughout the whole process. He identified an issue that would have reduced our chances of IVF success, referred us to specialists that helped cleared it for us, and we were fortunate to become pregnant immediately on our first round of IVF with Dr Gudi. We’re now 10 weeks pregnant with our first child after more than a year of trying. The wider network he referred us to, including a fantastic gynecologist, was also excellent. His staff were always responsive and kind via email, which made the whole journey much easier. We highly recommend him to anyone seeking fertility support.
Katya H.
We cannot thank Fertility Plus enough for the care and support we received throughout a very challenging IVF journey. In particular, Dr Anil Gudi was exceptional — calm, compassionate, and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with honesty and empathy, and always made us feel listened to and respected. Thanks to his expertise and dedication, we finally achieved our long-awaited outcome. We will always be deeply grateful and would highly recommend Dr Gudi and the Fertility Plus team to anyone navigating fertility treatment.
Response from the owner:Thank you so much for your wonderful words. Dr Gudi and our entire team are deeply touched by your kind feedback. It has been our privilege to support you thank you for trusting us with your care. We wish you all the happiness ahead.
R P.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.
Catherine F.
Highly recommend Fertility Plus. Dr Gudhi, Dr Shah & Nurse Kristina were all huge support on our journey. There were tricky moments which were all managed with tact, sensitivity & compassion. The quality of care & their knowledge enabled us to recently welcome our little one & we will be forever grateful!
Response from the owner:Thank you so much for your kind review. We’re delighted to hear about your positive experience and the recent arrival of your little one. Dr Gudi, Dr Shah and Nurse Kristina will be so pleased to read your feedback. Wishing you and your family all the very best.
chaou I.
Hello, Thank you for the excellent services you provide. I own (ICSI.uk) a premium, short, and highly memorable domain that could be a valuable asset for your fertility clinic. It can strengthen your online presence, improve brand recognition, and help patients easily find and remember your services. If you're interested, it's available on GoDaddy, or feel free to contact me directly to discuss it. Best regards, Professional Domainer
Toka
Well, where do I start? From my very first phone call to every subsequent visit and interaction at Fertility Plus, I was treated with kindness, patience, and genuine compassion. Dr. Gudi is not only highly skilled and knowledgeable but also takes the time to listen and explain everything clearly. He always made me feel that I was in the best possible hands. The nurses (Nurse Catherine, Nurse Kristina, and Nurse Michaela) and the support staff were equally wonderful - warm, attentive, and professional. Every interaction, whether at reception, over the phone, or during appointments, was friendly and reassuring. It is clear that everyone works together as a team, with the patient’s wellbeing at the heart of everything they do. The level of service I received exceeded my expectations, and I am truly grateful for the outstanding support throughout my treatment. A big thank you to Dr. Gudi and every member of the team for making what could have been a rather stressful experience feel so positive. Five stars are indeed thoroughly deserved.
Response from the owner:Thank you so much for taking the time to share such kind and thoughtful words. We're so pleased to hear that you felt cared for and supported at every stage of your journey with us. Dr. Gudi will be touched by your comments, as will Catherine, Kristina, and Michaela. We'll make sure your message reaches the whole team. You're absolutely right that patient wellbeing sits at the heart of everything we do, and it's wonderful to know that came through in every interaction, from your very first phone call onwards. Fertility treatment can be an emotional and uncertain time, so knowing we helped make your experience feel positive and reassuring is the greatest compliment we could receive. Thank you again, and we wish you all the very best.
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
A A.
Without a doubt the best health care we've received in the UK. From the booking process all the way through to attending a meeting with Dr Gudi, every single staff member was polite and professional. The follow up care has been exceptional and we're incredibly grateful to Dr Gudi and the entire team at Fertility Plus.
Response from the owner:We truly appreciate your wonderful review! Ensuring every patient feels supported throughout their entire journey with us is something we take great pride in. Thank you so much for taking the time to share your experience.
Anna S.
I came to Dr Gudhi at Fertility Plus after trying assisted fertility on the recommendation of a friend who had conceived 2 little ones with his team and he was absolutely brilliant. He takes a holistic approach to the IVF journey and really listened to my health issues (I had many) in order to help us find the best route to success. We now have a beautiful 11 day old little boy, due to genetically testing each egg. Which was so important for our needs. We couldn’t be more thrilled. Dr Shah, Dr Gudhi’s colleague did our final procedure and he was extremely welcoming and very professional. The staff and nurses in the team have to be thanked also as they were always so lovely and supportive. Thank you so much to everyone involved in our journey. I could not recommend you enough.
Response from the owner:Thank you so much for taking the time to write this, especially with an 11-day-old baby in your arms! That means the world to us. Congratulations on the arrival of your beautiful little boy. It was a privilege to support you on your journey. Dr Gudi is deeply committed to understanding each patient as an individual, and we're so glad that approach made a real difference for you. We'll also be sure to pass your kind words on to Dr Shah and the wider nursing and support team, they will be so happy to hear this. Thank you for trusting us with something so important, and for recommending us to others. We wish your growing family every happiness.
Stephanie H.
Dr Gudi and Dr Shah are both amazing fertility doctors! I froze my eggs with them and Dr Gudi went above and beyond to ensure I had the best result. I am so grateful to him and can’t thank him enough.
Response from the owner:Thank you for your lovely review. We’re so pleased you had such a positive experience with Dr Gudi and Dr Shah and wish you all the best.
Sally
We would wholeheartedly recommend Fertility Plus, Dr Gudi and his team. From the moment we met him, we felt such a sense of ease, and a weight lifted knowing we were in a safe pair of hands. Dr Gudi was kind, informative and talked us through everything leaving us feel confident and hopefully for the journey ahead. Thanks again, Sally and James
Response from the owner:Thank you both for taking the time to share such kind words. "A weight lifted" is one of the most meaningful things we could hear. We know how much courage it can take to begin this journey, and knowing you felt safe and at ease from that very first meeting means a great deal to Dr Gudi and the whole team. It has been a privilege to support you, and we're wishing you every happiness for the road ahead.
Sushma R.
Thanks to Dr Gudi and his wonderful team, I am holding my 2 day old daughter in my arms. There’s no way this would’ve been possible without him. He is kind and compassionate but also sets realistic expectations throughout treatment. I found it particularly useful that I could contact Dr Gudi via WhatsApp with any questions I had. Nothing was ever too much. Thank you Dr Gudi and Fertility Plus for completing our family.
Annia B.
We are so grateful to have found Fertility Plus — Dr Gudi and Dr Shah have been nothing short of extraordinary. We cannot recommend this clinic highly enough. What sets Fertility Plus apart is how genuinely patient-centred it is. From the very start, we dealt directly with our doctor. Dr Gudi took the time to explain every step of our treatment plan in detail, answered all of our many questions with patience and clarity, and made us feel like active participants in our own care. That really made a difference for me. The practical side is just as seamless . Once we were patients, there were no long waits for appointments — something that matters enormously when working around a cycle. Having direct WhatsApp contact with our doctor for any question, at any time, removed so much of the anxiety that comes with fertility treatment. Dr Gudi has answered any of my questions or worries, even during weekends. Dr Shah stepped in seamlessly during Dr Gudi’s leave and provided the same exceptional level of care — warm, informed, and reassuring throughout. We are now the very lucky parents of the most wonderful little girl, and we will be forever grateful to this deeply human clinic. Thank you, from the bottom of our hearts.
Response from the owner:Thank you so much for taking the time to share this, especially now that your baby girl is here and life is no doubt wonderfully full. Reviews like yours mean a great deal to the whole team, and we'll make sure Mr Gudi and Mr Shah both see your words. You've described something we really care about, that feeling of being an active participant in your own care, not just a patient moving through a process. Fertility treatment asks so much of people, and knowing that the directness of communication, the responsiveness, and the consistency across the team made a real difference to you means everything to us. We wish your growing family every happiness. Congratulations, from all of us at Fertility Plus. 🌸

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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