Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Harjeet Kaur D.
We are very thankful to Dr. Gudi and all fertility staff because after long time our dream comes true. We have been trying for the last 3 years for baby . We got medicines from many places but no one helped us. Then one day our friend told us about Dr. Gudi and we met him and the doctor assured us that we will do a checkup for you. After that we will tell you about your result. Ever since we started the treatment, Dr Gudi and all his staff have been very helpful. If we have any concern about anything, we contact the doctor and got an immediate response. He treated us like family. we are now conceive twins. If you are looking for an IVF specialist who truly cares and guide from heart you through this emotional journey, we highly recommend Dr. Gudi and the team at Fertility Plus Thank you so so much to Dr. Gudi and all team members 🫶👶
A A.
Without a doubt the best health care we've received in the UK. From the booking process all the way through to attending a meeting with Dr Gudi, every single staff member was polite and professional. The follow up care has been exceptional and we're incredibly grateful to Dr Gudi and the entire team at Fertility Plus.
Response from the owner:We truly appreciate your wonderful review! Ensuring every patient feels supported throughout their entire journey with us is something we take great pride in. Thank you so much for taking the time to share your experience.
Stephanie H.
Dr Gudi and Dr Shah are both amazing fertility doctors! I froze my eggs with them and Dr Gudi went above and beyond to ensure I had the best result. I am so grateful to him and can’t thank him enough.
Response from the owner:Thank you for your lovely review. We’re so pleased you had such a positive experience with Dr Gudi and Dr Shah and wish you all the best.
Alexandra B.
Dr. Gudi was absolutely amazing. He was so thoughtful throughout the entire process and always made himself available whenever I had questions or needed reassurance. I felt genuinely cared for and supported at every step. The procedure was a success, and I couldn’t be more grateful. His appointment and administrative staff were also fantastic warm, organised, and incredibly helpful. I would definitely recommend Dr. Gudi without hesitation.
shrav V.
We are truly blessed to have met Dr.Gudi. After 2 failed IVF treatments I have taken a best decision to choose fertility plus.we are blessed with baby girl after a long wait. I have received the best personalised treatment from Dr.Gudi. The care and treatment Dr.Gudi has given us is always at the top notch level.I would highly recommend Dr.Gudi and fertility plus.
a C.
I had a HyCoSy under sedation today with Dr. Gudi and felt so well looked after by him and the whole team. Dr. Gudi was very kind and reassuring and I appreciated his honesty and transparency. I am very grateful and excited about next steps in my fertility journey.
Varsha
Dr. Gudi is highly knowledgeable, professional, and an exceptional planner, he knows exactly what each woman’s body needs at every stage of treatment. From our very first consultation through embryo transfer, he explained every step clearly and always made us feel comfortable and confident. One of the things we appreciated most was his incredible availability. Whenever we had a question or concern, we could message him and he responded promptly often within minutes, day or night, 24/7. His humble, friendly, and polite manner made every appointment stress-free and gave us complete trust in the process. Thanks to his guidance and precise treatment plan, we conceived on our very first IVF cycle, which speaks volumes about his expertise and careful planning. He takes time to answer every doubt with patience, offers clear guidance, and tailors the treatment plan perfectly to the individual. We genuinely feel he is the number-one fertility doctor in the UK, and we would recommend him to anyone planning their fertility journey. We will forever be grateful to Dr. Gudi for helping us achieve our dream of becoming parents. Thank you, doctor you have our heartfelt thanks for the rest of our lives.
Response from the owner:Thank you so much for taking the time to share such a lovely review. We are grateful for your trust and kind words, and it was an absolute privilege to be part of your journey.
Che
I would like to share my sincere experience with Dr Gudi, as I truly believe he is an exceptional fertility specialist. After being treated at several other clinics, I can honestly say that Dr Gudi stands out for his knowledge, precision, and integrity. His approach to treatment is extremely thorough, thoughtful, and well planned, and he never rushes any part of the process. What impressed me most was how carefully he prepared my uterine lining. He did not focus only on thickness, but on quality. He monitored me closely with regular scans and would only proceed when the lining was exactly as it should be, including ensuring the correct triple-line pattern. Dr Gudi was also very precise with medication timing, especially progesterone. He explained clearly when to start, the exact time it needed to be taken, and why consistency was so important. I never had any issues with progesterone levels or medication under his care, and everything was managed carefully and correctly. He never pushed unnecessary tests or procedures and was always honest. If something did not look right, he was prepared to cancel and restart rather than waste time, money, or emotional energy. Throughout my treatment, he took the time to explain protocols clearly, answered questions patiently, and made sure I fully understood every step. Looking back now, everything he said and did makes complete sense, and I truly appreciate how careful and professional his approach was. I would highly recommend Dr Gudi to anyone looking for a fertility specialist who is knowledgeable, precise, ethical, and genuinely dedicated to doing things properly.
Justine P.
I intentionally chose Fertility Plus as it was essential for me not to be a number in a large clinic and I am so glad I did. All your appointments are directly with your consultant, with the nurses always available to support (notably with injections if that's a concern of yours - they were so patient with me). The patient journey at Fertility Plus has been carefully thought through with you at the heart of it and I have felt in great hands throughout the process. Any of my questions were promptly addressed (e.g. no being put on hold for ages over the phone or waiting for days for your email to get a response) and I continuously felt informed about my treatment and how things were progressing. The team is always available should you have any questions or issue (incl. direct whatsapp line to your doctor and a dedicated app where you can chat with a nurse or admin team who typically respond within minutes / hours). I got a little concerned when I realised that Dr Gudi, who had been following me throughout the process, would be on holiday on the day of my procedure. I shouldn't have - the handover to Dr Shah was outstanding and I ended up feeling extra supported as both doctors got involved in my follow-up. Last point - I particularly appreciated the transparency in Fertility Plus pricing in comparison to other clinics. It might look a little more expensive but the peace of mind of not having any budget surprises as you go through what can be a heavy journey truly makes a difference. In short, I highly recommend Fertility Plus (and have already done so to my friends). Big thank you to Dr Gudi, Dr Shah and the whole team at the clinic.
Annia B.
We are so grateful to have found Fertility Plus — Dr Gudi and Dr Shah have been nothing short of extraordinary. We cannot recommend this clinic highly enough. What sets Fertility Plus apart is how genuinely patient-centred it is. From the very start, we dealt directly with our doctor. Dr Gudi took the time to explain every step of our treatment plan in detail, answered all of our many questions with patience and clarity, and made us feel like active participants in our own care. That really made a difference for me. The practical side is just as seamless . Once we were patients, there were no long waits for appointments — something that matters enormously when working around a cycle. Having direct WhatsApp contact with our doctor for any question, at any time, removed so much of the anxiety that comes with fertility treatment. Dr Gudi has answered any of my questions or worries, even during weekends. Dr Shah stepped in seamlessly during Dr Gudi’s leave and provided the same exceptional level of care — warm, informed, and reassuring throughout. We are now the very lucky parents of the most wonderful little girl, and we will be forever grateful to this deeply human clinic. Thank you, from the bottom of our hearts.
Response from the owner:Thank you so much for taking the time to share this, especially now that your baby girl is here and life is no doubt wonderfully full. Reviews like yours mean a great deal to the whole team, and we'll make sure Mr Gudi and Mr Shah both see your words. You've described something we really care about, that feeling of being an active participant in your own care, not just a patient moving through a process. Fertility treatment asks so much of people, and knowing that the directness of communication, the responsiveness, and the consistency across the team made a real difference to you means everything to us. We wish your growing family every happiness. Congratulations, from all of us at Fertility Plus. 🌸
2sharp N.
Excellent service from Dr Nisha Thakre back in March 2025. Went in for some diagnostic tests that revealed some morphology issues and recommended a mineral supplement. After 2 months of taking the supplement we started our journey naturally and extremely pleased to say we have a healthy baby boy. Would highly recommend this practice for personalised treatment that works.
Response from the owner:What wonderful news, congratulations to you both on the arrival of your baby boy! We will be sure to pass on your kind words to Dr Nisha Thakre. Thank you so much for taking the time to share your experience, and we wish your growing family all the happiness in the world.
N R.
We were blessed with a baby girl in February 2025 all thanks to Dr Gudi . This has been very long journey for us , without Dr Gudi this would’ve happen and we wish we met Dr Gudi sooner . Choosing Fertility Plus was the best decision we’ve made , and we wouldn’t hesitate to make the same choice again . Dr Gudi assistants and nurses were very friendly , knowledgeable and supportive throughout the process . Dr Gudi always welcome you with big smile , highly knowledgeable of his job and have personalised plan for his each patients. He was always reassuring , easy to reach and quick to respond , which gave us great peace of mind . Dr Gudi personally handled all consultations and procedures with exceptional care and attention . Dr Gudi guide as to go under UCL Hospital care due my pregnancy related complications and we are so glad that we listen to Dr Gudi . UCL took very good care of me and my baby because , I had very complicated pregnancy and delivery . I have already recommended Dr Gudi to my friends and family fertility related issues . Dr Gudi is one of the best doctor available out there, if you have been struggling with fertility issues, I will highly recommend to book a consultation with Dr Gudi and you won’t be disappointed. However, I would advice to book a appointment early as possible as his always fully booked and maybe take short wait for your first appointment .
Response from the owner:Thank you for taking the time to share such a meaningful review. We are thrilled to hear about your baby girl and so pleased that you felt supported and cared for throughout your journey. Your kind words about Dr Gudi and our team truly mean a great deal to us. Warmest congratulations to you and your family.
Quazi Z.
Our little miracle :) From a hopeless dream with a beautiful miracle and after the almighty the whole credit goes to our DR Guddi. His exceptional expertise and advise made this miracle happen in our life. Honestly we can’t recommend his service enough and if you are someone struggling with pregnancy then he is the person to look and I am sure you will not regret. Once again thank you Mr Guddi. Regards Zaf & Sharmin
Response from the owner:Thank you for your very kind review. We are so happy for you and your family. This review will mean a lot to Dr Gudi and the Fertility Plus team. Thank you so much.
Amit & T.
We couldn't recommend Fertility Plus enough. We had four IVF cycles under Dr. Gudi's care, and he remained positive and encouraging throughout, even during times when we had disappointing results. Throughout the whole process, Dr. Gudi was available for advice. We could message him at any time with our concerns, which was a godsend, especially when we experienced an ectopic pregnancy and had no idea how to proceed. Dr. Gudi was really proactive and ensured that he tried different treatments to maximise our results. We're now 23 weeks pregnant, expecting a little baby boy in January, and couldn't be happier. Dr. Gudi, Kristina, and the rest of the team at Fertility Plus are brilliant, they're truly empathetic and know how gruelling this process is, they ensure it's not a lonely journey and provide heartfelt support exactly when it's needed.
Nima T.
Every appointment with Dr Gudi was friendly and enjoyable. His approach was relaxed and tailored specifically to us as a couple and took all of the stress out of the process. We have two lovely children thanks to Dr Gudi and his expertise. We will forever be thankful to him. We cannot recommend him more highly.
Response from the owner:Thank you! and Congratulations! with best wishes
James L.
We had a wonderful experience with Fertility Plus and now have a 2 year old and a 1 week old thanks to Dr Gudi’s incredible expertise, having had multiple failed cycles on the NHS and a different private option. Dr Gudi takes the time to understand what options will offer you the best chance of success and is up to date on the latest research around medication. His tailor made plan generated significantly more eggs/embryos which was key to our success. Dr Gudi is available by WhatsApp for quick response to queries and can be seen virtually and in person. We owe the world in gratitude to him and will be back in the hope of having another.
Response from the owner:Thank you so much for sharing your experience and your wonderful news. We’re delighted to hear about your success and truly honoured to have supported you on your journey. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your growing family every happiness, and we look forward to welcoming you again in the future.
Ritika
My husband and I had a wonderful experience with Mr Gudi and his team for the second time around.He is truly Godsend as our whole journey with him has been absolutely amazing. He is a doctor par excellence and a thorough professional, but more than that, he is an amazing person full of kindness and compassion. I cannot thank and recommend him enough to anyone who is considering a fertility treatment.
Response from the owner:Thank you for your review
Parul R.
We cannot thank Dr Gudi and Fertility plus enough for the care and support we received through this very challenging IVF journey. Dr Gudi’s expertise and knowledge has helped us to achieve our amazing results. Dr Gudi was exceptional and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with empathy and always made us feel listened to and respected. We would highly recommend Dr Gudi and Fertility plus to anyone beginning or continuing their fertility journey.
Response from the owner:Reviews like this are such a reminder of why we love what we do, thank you for sharing your experience so openly, especially given how demanding this kind of journey can be. Dr Gudi will be moved to read this. His commitment to ensuring patients feel truly heard and supported through every decision is something that sets him apart, and it's clear that came through for you at every stage. We are so glad you found your way to Fertility Plus, and we couldn't be more delighted about your amazing results. Wishing you all the best moving forward.
Joanna J.
I have recently done egg freezing procedure with Dr Nisha Tharke. I couldn’t be happier - fantastic and knowledgeable doctor. She used highly personalised protocol to ensure both my safety and great results. Her professionalism, kindness and patience (to answer a phone call at almost midnight + all the questions and explain everything over and over again) made me comfortable throughout the whole process. I would definitely recommend this clinic!
sharmin A.
Alhamdulillah, first and foremost, I am endlessly grateful to Allah for blessing me with this beautiful miracle. 🤲❤️ My journey to pregnancy has not been easy. I had gone through the heartbreak of multiple miscarriages, and after experiencing so much loss, I became extremely depressed and emotionally exhausted. There were times when I felt like I had lost all hope of becoming a mother. I initially visited another private doctor for a consultation, but I didn’t feel completely comfortable or confident. Then, through a family member who had successfully received treatment from Dr. Gudi at Fertility Plus, I heard about his care and decided to make an appointment. From the very first day I met Dr. Gudi, I felt reassured. He was incredibly kind, patient, understanding, and supportive. The way he explained everything to me and guided me about the next stage of my journey gave me hope and confidence when I needed it the most. His calm and positive approach made me feel that I was finally in safe and caring hands. I followed his guidance and recommendations, and Alhamdulillah, today I am pregnant. ❤️🤲 I am still in my first trimester, so I know I have a journey ahead of me, and I continue to pray to Allah for a healthy and safe pregnancy. But the happiness in my heart right now is something I simply cannot describe. After everything I have been through, this pregnancy feels like a true miracle and blessing from Allah. I am so grateful to Allah for answering my prayers and for bringing Dr. Gudi into my journey at the right time. Dr. Gudi, thank you from the bottom of my heart. ❤️ Your knowledge, dedication, kindness, patience, and reassuring guidance have meant more to me than words can express. You gave me hope during one of the most difficult periods of my life, and I will always be grateful for the care and support you have given me. To anyone going through fertility struggles, repeated miscarriages, or feeling hopeless after a difficult journey, please don’t give up hope. I know personally how painful and emotionally draining this journey can be. I have already recommended Dr. Gudi to many people because of my own experience, and I sincerely hope that others can also find the support and care that I found. Please keep me in your prayers as I continue this precious journey. 🤲❤️ May Allah protect my little one, bless me with a healthy pregnancy and healthy baby, and bless every couple who is waiting and praying for their own miracle. Alhamdulillah for this blessing. 🤲 And heartfelt thanks to Dr. Gudi for being such an important part of my journey. ❤️
Response from the owner:We thank you wholeheartedly for this beautiful, kind and wonderful review. We are delighted that we could be there for you both and it means a lot that after it all, you took the time to write with such overwhelming kindness and care. May your journey continue to be blessed. You will always be a part of the Fertility Plus family, and we send you both our warmest wishes for all that lies ahead.
Xin H.
My husband and I are so grateful to Dr Gudi for making our dreams come true. I received a special gift on my birthday. Our baby! Dr Gudi was very professional, he listened to our needs and adjusted the treatment plan accordingly. He always responded quickly to my messages, even while he was on holiday. He really made me feel calm and reassured when I was panicking. I would also like to thank Kristina, Catherine and the team. Many thanks ❤️
hannah S.
This is our second time using Fertility Plus and have had 100% success rate with getting pregnant from ICSI. We saw Mr Gudi throughout both rounds of treatments. He has always been positive and optimistic throughout our journey, which at times has been really difficult, and made the process so much easier and less stressful for us. Couldn't recommend Fertility Plus more highly!
Response from the owner:Thank you so much for your wonderful feedback. We’re delighted to hear about your positive experience across both treatments and honoured to have supported you on your journey. Mr Gudi and the team will be so pleased to read your kind words. Wishing you all the very best.
Emily B.
We had a really challenging road to become parents where I knew most clinics would look at my AMH and push us towards donor eggs. Dr. Gudi always remained positive but realistic with us. He took really personalized approaches and was always available for questions. At 41 y/o, we just welcomed our baby daughter last week.
Andreia C.
I have had the best experience with Dr Nisha Thakre at The Fertility Plus Clinic. She listened to my concerns, conducted all the right tests and checks and provided the right course of treatment. Within 2 months of doing the treatment she suggested, my partner and I were pregnant and couldn`t be happier. Definitely recommend Fertility Plus!
Charlie Y.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

More

Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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