Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Annia B.
We are so grateful to have found Fertility Plus — Dr Gudi and Dr Shah have been nothing short of extraordinary. We cannot recommend this clinic highly enough. What sets Fertility Plus apart is how genuinely patient-centred it is. From the very start, we dealt directly with our doctor. Dr Gudi took the time to explain every step of our treatment plan in detail, answered all of our many questions with patience and clarity, and made us feel like active participants in our own care. That really made a difference for me. The practical side is just as seamless . Once we were patients, there were no long waits for appointments — something that matters enormously when working around a cycle. Having direct WhatsApp contact with our doctor for any question, at any time, removed so much of the anxiety that comes with fertility treatment. Dr Gudi has answered any of my questions or worries, even during weekends. Dr Shah stepped in seamlessly during Dr Gudi’s leave and provided the same exceptional level of care — warm, informed, and reassuring throughout. We are now the very lucky parents of the most wonderful little girl, and we will be forever grateful to this deeply human clinic. Thank you, from the bottom of our hearts.
Response from the owner:Thank you so much for taking the time to share this, especially now that your baby girl is here and life is no doubt wonderfully full. Reviews like yours mean a great deal to the whole team, and we'll make sure Mr Gudi and Mr Shah both see your words. You've described something we really care about, that feeling of being an active participant in your own care, not just a patient moving through a process. Fertility treatment asks so much of people, and knowing that the directness of communication, the responsiveness, and the consistency across the team made a real difference to you means everything to us. We wish your growing family every happiness. Congratulations, from all of us at Fertility Plus. 🌸
C P.
My wife and I worked with Dr Gudi at Fertility Plus for our first child - born in June 2026. The whole experience with Fertility Plus was exceptional and Dr Gudi was a thoughtful, considered and empathetic guiding hand throughout the process. We were delighted with the experience and would recommend highly.
Response from the owner:Congratulations to you both on your new arrival, such wonderful news! Thank you for taking the time to share your experience. Dr Gudi will be delighted to hear your kind words, and we're so pleased you felt supported and cared for throughout your journey. Wishing your family all the very best.
Manou T.
I did an egg freezing treatment at the clinic with Dr. Gudi. Several of my friends went through the same procedures in different clinics and I can confirm that the level of care and availability from Dr. Gudi was beyond my expectations. Every single scan and appointment is done by him, he is flexible to take very early appointments so my work doesn't get disturbed. He provided his personal phone in case of any emergency and he checked on me personally after the retrieval procedure and several check-up appointment to make sure I was recovering properly. He was very pedagogue and took time to explain to me the treatment, personalised it for my specific case and at each scan he explained to me the evolution my treatment, made modifications to get the best result. I would recommend deeply Dr. Gudi and his team. I got a great outcome and I am very happy about it.
Response from the owner:Thank you so much for taking the time to leave such a wonderful and detailed review. We are delighted to hear that you had such a positive experience throughout your journey with Dr. Gudi. Providing personalised, patient-centred care is what we specialise in and it's so rewarding to know that you felt that from the very first appointment through to your recovery. Dr. Gudi and the whole team will be so happy to know that you felt supported, informed, and well cared for every step of the way. Wishing you all the very best and thank you again for trusting us with your care and for recommending us so warmly.
Natasha C.
We had a truly wonderful experience with Fertility Plus, and we are so grateful for the care and support we received throughout our journey. From the very first appointment, the team made us feel comfortable, informed, and hopeful. Every member of staff was kind, professional, and genuinely invested in helping us achieve our dream of starting a family. The doctors and nurses were incredibly knowledgeable and always took the time to explain each step of the process, answer our questions, and reassure us when we felt anxious. Their compassion and dedication made a challenging journey much easier for us. Thanks to the amazing team at Fertility Plus, we were blessed with the birth of our beautiful baby girl. It is hard to put into words how thankful we are for everything they have done for our family. They helped turn our dream into reality. We would wholeheartedly recommend Fertility Plus to anyone going through fertility treatment. The care, expertise, and support they provide truly make a difference.
Response from the owner:Thank you so much for your beautiful words and for taking the time to share your experience with us. We’re truly touched to hear how supported and cared for you felt throughout your journey. It’s always our goal to provide compassionate, personalised care, and knowing that we were able to make a difference means so much to our team. Congratulations on the arrival of your baby girl, we’re absolutely delighted for you and your family! Thank you again for your trust and kind recommendation. Wishing you all the happiness as you begin this wonderful new chapter together.
Amit & T.
We couldn't recommend Fertility Plus enough. We had four IVF cycles under Dr. Gudi's care, and he remained positive and encouraging throughout, even during times when we had disappointing results. Throughout the whole process, Dr. Gudi was available for advice. We could message him at any time with our concerns, which was a godsend, especially when we experienced an ectopic pregnancy and had no idea how to proceed. Dr. Gudi was really proactive and ensured that he tried different treatments to maximise our results. We're now 23 weeks pregnant, expecting a little baby boy in January, and couldn't be happier. Dr. Gudi, Kristina, and the rest of the team at Fertility Plus are brilliant, they're truly empathetic and know how gruelling this process is, they ensure it's not a lonely journey and provide heartfelt support exactly when it's needed.
Nima T.
Every appointment with Dr Gudi was friendly and enjoyable. His approach was relaxed and tailored specifically to us as a couple and took all of the stress out of the process. We have two lovely children thanks to Dr Gudi and his expertise. We will forever be thankful to him. We cannot recommend him more highly.
Response from the owner:Thank you! and Congratulations! with best wishes
Parul R.
We cannot thank Dr Gudi and Fertility plus enough for the care and support we received through this very challenging IVF journey. Dr Gudi’s expertise and knowledge has helped us to achieve our amazing results. Dr Gudi was exceptional and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with empathy and always made us feel listened to and respected. We would highly recommend Dr Gudi and Fertility plus to anyone beginning or continuing their fertility journey.
Response from the owner:Reviews like this are such a reminder of why we love what we do, thank you for sharing your experience so openly, especially given how demanding this kind of journey can be. Dr Gudi will be moved to read this. His commitment to ensuring patients feel truly heard and supported through every decision is something that sets him apart, and it's clear that came through for you at every stage. We are so glad you found your way to Fertility Plus, and we couldn't be more delighted about your amazing results. Wishing you all the best moving forward.
R A.
We have nothing but gratitude and praise for Dr Gudi and his team, who has been recommended to us by a friend. Without Dr Gudi’s help, we would not have just become a family of three. After many frustrating years in the NHS system and early miscarriages, Dr Gudi guided us through two IVF and FET rounds with his wealth of expertise, tailored to our particular situation, always staying optimistic, realistic, and compassionate. It has made a world of a difference knowing that we could contact him for clarification whenever we had questions. Thanks to Dr Gudi, we look back fondly to our time with him, despite it being a long and hard chapter in our lives where becoming parents sometimes seemed a wish that may not come true. We cannot speak highly enough of Dr Gudi and the team at Fertlity Plus, who will always have a special place in our hearts and lives. Thank you Dr Gudi beyond anything we could write, holding our perfect little baby would not have been possible without Fertility Plus.
Response from the owner:Thank you for such heartfelt words. Dr Gudi and our entire team are honoured to have been part of your journey to becoming a family of three. We're so glad we could provide the care and support you needed. Thank you for trusting us with your care.
Octavian M.
As a clinician myself, I am acutely aware of how difficult it is to combine scientific rigour, clear decision-making, and genuine human care — especially in a field as emotionally charged as reproductive medicine. Dr Anil Gudi exemplifies this balance at the highest level. From our very first consultation at Fertility Plus, Dr Gudi approached our case with calm authority, intellectual honesty, and deep respect for us as a couple. Every step was carefully explained, decisions were evidence-based, and expectations were communicated clearly and responsibly — without false reassurance, but always with empathy. What stood out most was his professionalism: structured thinking, excellent planning, and a remarkable ability to remain composed and supportive throughout a demanding journey. This is not simply good bedside manner; it is the mark of a mature specialist who truly understands both medicine and people. Today, with the birth of our daughter, Evelyn, the outcome speaks for itself. His guidance and medical judgment were not only thoughtful — they were fruitful. This review is therefore written in the light of results, not hope. In that sense, it is evidence-based. I offer my sincere professional respect and personal thanks to Dr Anil Gudi and the entire team at Fertility Plus. I would not hesitate to recommend him to patients or colleagues alike.
2sharp N.
Excellent service from Dr Nisha Thakre back in March 2025. Went in for some diagnostic tests that revealed some morphology issues and recommended a mineral supplement. After 2 months of taking the supplement we started our journey naturally and extremely pleased to say we have a healthy baby boy. Would highly recommend this practice for personalised treatment that works.
Response from the owner:What wonderful news, congratulations to you both on the arrival of your baby boy! We will be sure to pass on your kind words to Dr Nisha Thakre. Thank you so much for taking the time to share your experience, and we wish your growing family all the happiness in the world.
Catherine F.
Highly recommend Fertility Plus. Dr Gudhi, Dr Shah & Nurse Kristina were all huge support on our journey. There were tricky moments which were all managed with tact, sensitivity & compassion. The quality of care & their knowledge enabled us to recently welcome our little one & we will be forever grateful!
Response from the owner:Thank you so much for your kind review. We’re delighted to hear about your positive experience and the recent arrival of your little one. Dr Gudi, Dr Shah and Nurse Kristina will be so pleased to read your feedback. Wishing you and your family all the very best.
Paige R.
After my third round with Dr. Gudi, having had two previous rounds elsewhere, he was able to create four embryos for me. My first transfer was on 9th September 2022, and that cycle blessed me with my beautiful daughter, born in May 2023. I returned to Dr. Gudi for a second transfer on 22nd January 2025, and on 8th October 2025, I welcomed my healthy baby boy into the world. Thanks to Dr. Gudi, I now have two beautiful children, and I truly cannot thank him enough. From the very first moment I met him, I had a deep feeling that he would be the one to help me, and I was right. I felt nothing but positivity and hope, and he turned that hope into reality.
Response from the owner:Thank you so much for sharing your wonderful journey. We’re absolutely delighted to hear about the arrival of your daughter and son and are honoured to have supported you along the way. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your family every happiness.
Che
I would like to share my sincere experience with Dr Gudi, as I truly believe he is an exceptional fertility specialist. After being treated at several other clinics, I can honestly say that Dr Gudi stands out for his knowledge, precision, and integrity. His approach to treatment is extremely thorough, thoughtful, and well planned, and he never rushes any part of the process. What impressed me most was how carefully he prepared my uterine lining. He did not focus only on thickness, but on quality. He monitored me closely with regular scans and would only proceed when the lining was exactly as it should be, including ensuring the correct triple-line pattern. Dr Gudi was also very precise with medication timing, especially progesterone. He explained clearly when to start, the exact time it needed to be taken, and why consistency was so important. I never had any issues with progesterone levels or medication under his care, and everything was managed carefully and correctly. He never pushed unnecessary tests or procedures and was always honest. If something did not look right, he was prepared to cancel and restart rather than waste time, money, or emotional energy. Throughout my treatment, he took the time to explain protocols clearly, answered questions patiently, and made sure I fully understood every step. Looking back now, everything he said and did makes complete sense, and I truly appreciate how careful and professional his approach was. I would highly recommend Dr Gudi to anyone looking for a fertility specialist who is knowledgeable, precise, ethical, and genuinely dedicated to doing things properly.
A A.
Without a doubt the best health care we've received in the UK. From the booking process all the way through to attending a meeting with Dr Gudi, every single staff member was polite and professional. The follow up care has been exceptional and we're incredibly grateful to Dr Gudi and the entire team at Fertility Plus.
Response from the owner:We truly appreciate your wonderful review! Ensuring every patient feels supported throughout their entire journey with us is something we take great pride in. Thank you so much for taking the time to share your experience.
Stephanie H.
Dr Gudi and Dr Shah are both amazing fertility doctors! I froze my eggs with them and Dr Gudi went above and beyond to ensure I had the best result. I am so grateful to him and can’t thank him enough.
Response from the owner:Thank you for your lovely review. We’re so pleased you had such a positive experience with Dr Gudi and Dr Shah and wish you all the best.
Tim W.
Me and My Wife cannot praise Mr Gudi and his Clinic highly enough. We had been with a different Clinic previously and had free failed IVF attempts due to various difficulties we experienced there and we were in honest becoming quite desperate. But Mr Gudi comforted us and reassured us and was immensely professional in every single aspect of our treatment. We cannot rate him highly enough. Five stars is not good enough. We are so happy to say we have had a successful process so far and look forward to the birth of our child, our first child later this year. Thank you, Mr Gudi 🙏
Photo from customer review
Response from the owner:Thank you so much for taking the time to share this and congratulations, from all of us at Fertility Plus. We know how much courage it takes to continue on this journey after previous setbacks, and we have enormous admiration for you both. Mr Gudi will be so glad to read your words, he is deeply committed to every patient he works with, and it is a privilege to hear how much that meant to you. We wish you and your wife all the very best for the journey ahead.
Stephanie A.
Dr Thakre is incredibly talented at getting the most possible eggs, especially when AMH is low. She's conscientious and caring, and have enjoyed working with her.
Response from the owner:Thank you for this lovely feedback! Dr Thakre is committed to providing the type of personalised care that achieves the best results possible for each patient. Thank you for trusting us with your care.
Sally
We would wholeheartedly recommend Fertility Plus, Dr Gudi and his team. From the moment we met him, we felt such a sense of ease, and a weight lifted knowing we were in a safe pair of hands. Dr Gudi was kind, informative and talked us through everything leaving us feel confident and hopefully for the journey ahead. Thanks again, Sally and James
Response from the owner:Thank you both for taking the time to share such kind words. "A weight lifted" is one of the most meaningful things we could hear. We know how much courage it can take to begin this journey, and knowing you felt safe and at ease from that very first meeting means a great deal to Dr Gudi and the whole team. It has been a privilege to support you, and we're wishing you every happiness for the road ahead.
Jasmine S.
Dr Gudi was recommended to us by a friend and we couldn't be more pleased with the service, advice and treatment my husband and I received. Dr Gudi was honest, transparent and informative. Throughout the process he made sure he explained all of our options, their success rates and we never felt any bias or pressure to choose one treatment over another. I have frozen eggs and he was very clear from the beginning this would be my best chance by far given my age (42/43). However, we decided to go down other routes first and luckily fell pregnant with our first round of IUI. We know this is uncommon and we were very lucky, but we felt supported in our decision-making through the whole process. On occasion I also had to see Dr Nisha Thakre for scans/tests, often saw the same nurse, and also interacted with reception and nurses via phone and email. All of interactions were friendly, professional and always helpful. My husband and I were extremely happy with the care we received at Fertility Plus, and wouldn't hesitate to go back if and when we need to.
Irina A.
After several unsuccessful IUI and IVF attempts at another well-known clinic on Harley Street, we made the decision to move to Fertility Plus in search of a more personal and supportive approach—and it was the best decision we could have made. From our very first consultation through to embryo transfer and our 8-week scan, we were cared for by the same doctor throughout. This continuity made such a difference; we always felt known, understood, and genuinely supported. The team took the time to tailor treatment specifically to our situation, rather than applying a one-size-fits-all approach. One of the things we appreciated most was the transparency—there were no hidden costs, which gave us peace of mind during what can already be a stressful journey. With a very low AMH, we had previously felt that our chances were limited. However, Fertility Plus took a more progressive and optimistic approach. Thanks to their expertise and care, we were able to retrieve 3 eggs, all of which fertilised. We were incredibly fortunate to have 2 embryos frozen, and one of them became our beautiful baby, born this spring. We will be forever grateful to the entire team at Fertility Plus for their compassion, professionalism, and dedication. They truly changed our lives, and we cannot recommend them highly enough.
Response from the owner:Thank you so much for taking the time to share your journey with us. Congratulations on the arrival of your baby this spring, what wonderful news. It means a lot to us to hear that the continuity of care made such a difference to your experience. We believe that knowing your patients is fundamental to good fertility care, and we're so glad that came through for you. Thank you also for mentioning the tailored approach and transparency around costs. We know how much uncertainty comes with fertility treatment, and we always want to remove as many unknowns as we can. We wish your growing family every happiness. With warmest congratulations from everyone at Fertility Plus.
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
R P.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.
Mark & Rosie R.
Thank you to Dr Gudi and all the Fertility Plus team, who provided us with such exceptional care, guidance and support throughout our fertility and conception journey. We recently welcomed our beautiful baby daughter into the world and we will be forever grateful for the dedication and expertise shown by Dr Gudi. His unwavering commitment, tailored advice and warm kindly manner were exemplary. We recommend Fertility Plus unreservedly, and are so pleased we chose such a welcoming, world-class clinic.
Response from the owner:Thank you for your wonderful words and huge congratulations on the arrival of your baby daughter. We're absolutely thrilled for you both. Dr Gudi and our entire team are grateful to have been part of your journey. Providing personalised, compassionate care is at the heart of everything we do, and it means a lot to know we made a positive difference during such an important time in your lives. Thank you for trusting Fertility Plus with your care and for your kind recommendation.
Toka
Well, where do I start? From my very first phone call to every subsequent visit and interaction at Fertility Plus, I was treated with kindness, patience, and genuine compassion. Dr. Gudi is not only highly skilled and knowledgeable but also takes the time to listen and explain everything clearly. He always made me feel that I was in the best possible hands. The nurses (Nurse Catherine, Nurse Kristina, and Nurse Michaela) and the support staff were equally wonderful - warm, attentive, and professional. Every interaction, whether at reception, over the phone, or during appointments, was friendly and reassuring. It is clear that everyone works together as a team, with the patient’s wellbeing at the heart of everything they do. The level of service I received exceeded my expectations, and I am truly grateful for the outstanding support throughout my treatment. A big thank you to Dr. Gudi and every member of the team for making what could have been a rather stressful experience feel so positive. Five stars are indeed thoroughly deserved.
Response from the owner:Thank you so much for taking the time to share such kind and thoughtful words. We're so pleased to hear that you felt cared for and supported at every stage of your journey with us. Dr. Gudi will be touched by your comments, as will Catherine, Kristina, and Michaela. We'll make sure your message reaches the whole team. You're absolutely right that patient wellbeing sits at the heart of everything we do, and it's wonderful to know that came through in every interaction, from your very first phone call onwards. Fertility treatment can be an emotional and uncertain time, so knowing we helped make your experience feel positive and reassuring is the greatest compliment we could receive. Thank you again, and we wish you all the very best.
Phu T.
My husband and I had undergone IVF treatments many times at other clinics without success. Through a friend’s recommendation, we came to Dr. Gudi, and we were truly blessed to succeed on our very first attempt here. Although we do not speak much English, Dr. Gudi took the time to explain everything clearly and carefully, step by step, making sure we fully understood and felt comfortable throughout our journey to have a baby. The nurses and hospital staff were also incredibly kind, friendly, and professional. Their support and care meant so much to us during this emotional journey. We are deeply grateful to Dr. Gudi and the entire hospital team for helping make our dream come true. Thank you all from the bottom of our hearts.
Response from the owner:Thank you for taking the time to share your story with us. We are honoured that a friend's recommendation brought you to us and overjoyed about your success. Mr Gudi will be very happy to read your kind words. Ensuring every patient feels fully informed, comfortable, and supported is something he and the whole team are deeply committed to, and we are so glad that came through during your time with us. We will also be sure to pass your lovely words on to our nursing and wider clinic team, who put so much care and dedication into supporting patients through their journey. We wish you both all the very best for this wonderful new chapter. Thank you, from all of us at Fertility Plus.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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