Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

Video Consultations
Find out more

A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

More
IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Stephanie A.
Dr Thakre is incredibly talented at getting the most possible eggs, especially when AMH is low. She's conscientious and caring, and have enjoyed working with her.
Response from the owner:Thank you for this lovely feedback! Dr Thakre is committed to providing the type of personalised care that achieves the best results possible for each patient. Thank you for trusting us with your care.
Evelin K.
Grateful for all the support and special thanks to Dr. Nisha Thakre.
Paige R.
After my third round with Dr. Gudi, having had two previous rounds elsewhere, he was able to create four embryos for me. My first transfer was on 9th September 2022, and that cycle blessed me with my beautiful daughter, born in May 2023. I returned to Dr. Gudi for a second transfer on 22nd January 2025, and on 8th October 2025, I welcomed my healthy baby boy into the world. Thanks to Dr. Gudi, I now have two beautiful children, and I truly cannot thank him enough. From the very first moment I met him, I had a deep feeling that he would be the one to help me, and I was right. I felt nothing but positivity and hope, and he turned that hope into reality.
Response from the owner:Thank you so much for sharing your wonderful journey. We’re absolutely delighted to hear about the arrival of your daughter and son and are honoured to have supported you along the way. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your family every happiness.
Alison H.
For anyone out there looking to start a family and needs support, I can honestly say the only place I would recommend is Fertility Plus. Our experience with Dr Gudi is something we will always be grateful for, and it is difficult to put into words just how much his care meant to us. From the beginning, he guided us through every single step with patience, clarity, and genuine compassion. Sadly, our first attempt ended in a miscarriage, which was a heartbreaking experience. During that time, Dr Gudi was incredibly supportive — not only medically, but emotionally as well. He checked on me closely for any signs and made sure I felt reassured and properly looked after. After that, we tried again, and thankfully it was successful. We are now blessed with a beautiful little girl, and we truly feel we owe so much of this outcome to Dr Gudi’s expertise, commitment, and dedication. What stood out most is that the whole experience never felt transactional. Dr Gudi genuinely did everything he could to give us the best possible chance and the best possible outcome. Even recently, I received a call from his team to check in on us and see how everything is going, which speaks volumes about the level of care and follow-up you receive. I cannot recommend Dr Gudi and Fertility Plus highly enough. It is rare these days to meet someone who clearly cares so deeply, enjoys what they do, and consistently delivers such a high standard of care. Having previously been with another private clinic, I can confidently say the difference in approach and support was remarkable.
Response from the owner:Thank you Alison for taking the time to share your story. We're overjoyed for you and your little girl. We know how difficult the journey can be, especially after experiencing a loss, and we're grateful we could be there for you through it all. What you've described, feeling genuinely cared for rather than it being transactional is exactly what we hope every patient experiences with us. Thank you for trusting us with something so precious. Wishing you and your family all the best.
Dinesh
We are incredibly grateful to Dr. Gudi for being such an important part of our journey to parenthood. ❤️ Our IVF journey was filled with so many emotions, hopes and prayers, and Dr. Gudi supported us throughout the process with exceptional care, guidance and professionalism. His expertise, patience and reassuring approach gave us confidence and comfort at every step of our journey. We are now blessed with our beautiful baby boy. 👶🏻❤️ Holding him in our arms feels like a dream come true, and we will always remember Dr. Gudi as the doctor who helped make our greatest dream of becoming parents a reality. Thank you, Dr. Gudi, for your dedication, kindness, care and for being such an important part of our story. We will always be deeply grateful for everything you have done for us. 🙏🏻❤️ We wholeheartedly recommend Dr. Gudi to anyone beginning their fertility journey. We feel truly blessed to have had him as our doctor. ❤️
Response from the owner:Thank you from the bottom of our hearts for such a kind, thoughtful and caring review. We are overjoyed for you both and to have been part of your journey was an honour. Such wonderful news about your baby boy! Dr Gudi and the team here at Fertility Plus thank you very much and are sending our warmest congratulations to you and the family.
Jasmine S.
Dr Gudi was recommended to us by a friend and we couldn't be more pleased with the service, advice and treatment my husband and I received. Dr Gudi was honest, transparent and informative. Throughout the process he made sure he explained all of our options, their success rates and we never felt any bias or pressure to choose one treatment over another. I have frozen eggs and he was very clear from the beginning this would be my best chance by far given my age (42/43). However, we decided to go down other routes first and luckily fell pregnant with our first round of IUI. We know this is uncommon and we were very lucky, but we felt supported in our decision-making through the whole process. On occasion I also had to see Dr Nisha Thakre for scans/tests, often saw the same nurse, and also interacted with reception and nurses via phone and email. All of interactions were friendly, professional and always helpful. My husband and I were extremely happy with the care we received at Fertility Plus, and wouldn't hesitate to go back if and when we need to.
Libby W.
I don’t feel that 5 stars are enough to reflect the incredible care I received from Dr Gudi at Fertility Plus. For anyone considering fertility support, I would wholeheartedly recommend Fertility Plus, the level of care truly stands out compared to other clinics. From my very first meeting with Dr Gudi, I knew my experience would be completely different from the clinic I had previously attended. He was exceptionally patient and compassionate, immediately putting me at ease and easing my anxiety. He guided me through every step of the process in a way that was clear and easy to understand, always managing expectations and never overpromising. What I appreciated most was how he made me feel like I was his only patient. I never felt rushed, he always took the time to answer any questions and did everything possible to achieve the best outcome. I owe so much to Dr Gudi. I now have a beautiful 3-month-old baby boy, and without his care and expertise, this wouldn’t have been possible. I will be forever grateful.
Response from the owner:Thank you so much for taking the time to share such a heartfelt review and the most wonderful news about your baby boy. Congratulations to you and your family. It means so much to us all to hear how supported and cared for you felt throughout your journey. Dr Gudi is a truly exceptional clinician, and your words reflect everything he brings to his work, patience, compassion, and an unwavering commitment to each and every patient. We wish you and your little one a lifetime of happiness, and thank you for trusting Fertility Plus with something so precious.
Phu T.
My husband and I had undergone IVF treatments many times at other clinics without success. Through a friend’s recommendation, we came to Dr. Gudi, and we were truly blessed to succeed on our very first attempt here. Although we do not speak much English, Dr. Gudi took the time to explain everything clearly and carefully, step by step, making sure we fully understood and felt comfortable throughout our journey to have a baby. The nurses and hospital staff were also incredibly kind, friendly, and professional. Their support and care meant so much to us during this emotional journey. We are deeply grateful to Dr. Gudi and the entire hospital team for helping make our dream come true. Thank you all from the bottom of our hearts.
Response from the owner:Thank you for taking the time to share your story with us. We are honoured that a friend's recommendation brought you to us and overjoyed about your success. Mr Gudi will be very happy to read your kind words. Ensuring every patient feels fully informed, comfortable, and supported is something he and the whole team are deeply committed to, and we are so glad that came through during your time with us. We will also be sure to pass your lovely words on to our nursing and wider clinic team, who put so much care and dedication into supporting patients through their journey. We wish you both all the very best for this wonderful new chapter. Thank you, from all of us at Fertility Plus.
Nima T.
Every appointment with Dr Gudi was friendly and enjoyable. His approach was relaxed and tailored specifically to us as a couple and took all of the stress out of the process. We have two lovely children thanks to Dr Gudi and his expertise. We will forever be thankful to him. We cannot recommend him more highly.
Response from the owner:Thank you! and Congratulations! with best wishes
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
Stella S.
Dr Gudi is truly a wonderful doctor. After a successful embryo transfer in 2021, we returned to Fertility Plus for one last transfer and we just welcomed our second baby. Our family is now complete. Thank you!
Response from the owner:Thank you so much for your wonderful review! It's been a pleasure to be part of your journey, and we wish you and your family all the best for the future.
R A.
We have nothing but gratitude and praise for Dr Gudi and his team, who has been recommended to us by a friend. Without Dr Gudi’s help, we would not have just become a family of three. After many frustrating years in the NHS system and early miscarriages, Dr Gudi guided us through two IVF and FET rounds with his wealth of expertise, tailored to our particular situation, always staying optimistic, realistic, and compassionate. It has made a world of a difference knowing that we could contact him for clarification whenever we had questions. Thanks to Dr Gudi, we look back fondly to our time with him, despite it being a long and hard chapter in our lives where becoming parents sometimes seemed a wish that may not come true. We cannot speak highly enough of Dr Gudi and the team at Fertlity Plus, who will always have a special place in our hearts and lives. Thank you Dr Gudi beyond anything we could write, holding our perfect little baby would not have been possible without Fertility Plus.
Response from the owner:Thank you for such heartfelt words. Dr Gudi and our entire team are honoured to have been part of your journey to becoming a family of three. We're so glad we could provide the care and support you needed. Thank you for trusting us with your care.
Octavian M.
As a clinician myself, I am acutely aware of how difficult it is to combine scientific rigour, clear decision-making, and genuine human care — especially in a field as emotionally charged as reproductive medicine. Dr Anil Gudi exemplifies this balance at the highest level. From our very first consultation at Fertility Plus, Dr Gudi approached our case with calm authority, intellectual honesty, and deep respect for us as a couple. Every step was carefully explained, decisions were evidence-based, and expectations were communicated clearly and responsibly — without false reassurance, but always with empathy. What stood out most was his professionalism: structured thinking, excellent planning, and a remarkable ability to remain composed and supportive throughout a demanding journey. This is not simply good bedside manner; it is the mark of a mature specialist who truly understands both medicine and people. Today, with the birth of our daughter, Evelyn, the outcome speaks for itself. His guidance and medical judgment were not only thoughtful — they were fruitful. This review is therefore written in the light of results, not hope. In that sense, it is evidence-based. I offer my sincere professional respect and personal thanks to Dr Anil Gudi and the entire team at Fertility Plus. I would not hesitate to recommend him to patients or colleagues alike.
Katya H.
We cannot thank Fertility Plus enough for the care and support we received throughout a very challenging IVF journey. In particular, Dr Anil Gudi was exceptional — calm, compassionate, and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with honesty and empathy, and always made us feel listened to and respected. Thanks to his expertise and dedication, we finally achieved our long-awaited outcome. We will always be deeply grateful and would highly recommend Dr Gudi and the Fertility Plus team to anyone navigating fertility treatment.
Response from the owner:Thank you so much for your wonderful words. Dr Gudi and our entire team are deeply touched by your kind feedback. It has been our privilege to support you thank you for trusting us with your care. We wish you all the happiness ahead.
tanvi N.
We’re forever grateful to Fertility Plus, Dr. Gudi, and Dr. Nisha Thakre for helping us bring our beautiful baby boy into the world. From the very beginning, the whole team was incredibly kind, patient, and supportive. Dr. Gudi is extremely knowledgeable and always made us feel comfortable and cared for. He guided us through every step with compassion and expertise, turning what could have been a difficult and overwhelming journey into one filled with hope and reassurance. The team was always available — even on WhatsApp — to answer our smallest queries and doubts, which meant so much to us. Thanks to their dedication and care, our dream of becoming parents has finally come true. We can’t thank Dr. Gudi, Dr. Thakre, and the entire Fertility Plus team enough — truly an outstanding clinic and wonderful people. 💙
Response from the owner:Thank you so much for your kind words and wonderful news. We’re delighted to hear about the arrival of your baby boy and honoured to have supported you on your journey. Dr Gudi, Dr Thakre and the team will be so pleased to read this. Wishing your family every happiness.
Anastasia D.
I had IVF treatment at this fertility clinic and overall my experience has been very positive. The care was professional, evidence-based, and clearly explained. My treatment involved PGT-A tested embryos, and I felt confident in the clinical approach and decision-making throughout. After a first-trimester miscarriage, I was referred to hospital care while the clinic continued to guide me on next steps and future planning. For my next transfer, all appropriate precautions were taken to minimise the risk of another miscarriage. I am now 13 weeks pregnant, and it has been reassuring to know the clinic remains available for support during my pregnancy. Dr Gudi is highly knowledgeable and professional, with a calm, evidence-based approach. When he was unavailable for my transfer, Dr Shah stepped in and was equally excellent — attentive and compassionate. IVF is challenging, but having experienced, transparent doctors made the journey far more manageable. I would highly recommend this clinic to anyone seeking professional fertility care.
Response from the owner:Thank you for taking the time to share such a thoughtful and kind review with us. Your words truly mean a lot to the entire clinic team, and we're grateful that you chose to share your experience. It has been our privilege to be part of your journey. Knowing that we were able to provide you with the care and guidance you needed fills us with pride. We're happy that your experience with us was positive, and we feel honoured to have played a role in your path forward. Please know that our door is always open should you need anything in the future. We wish you continued health, happiness, and all the very best as you move forward. Thank you again for trusting us with your care.
Parul R.
We cannot thank Dr Gudi and Fertility plus enough for the care and support we received through this very challenging IVF journey. Dr Gudi’s expertise and knowledge has helped us to achieve our amazing results. Dr Gudi was exceptional and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with empathy and always made us feel listened to and respected. We would highly recommend Dr Gudi and Fertility plus to anyone beginning or continuing their fertility journey.
Response from the owner:Reviews like this are such a reminder of why we love what we do, thank you for sharing your experience so openly, especially given how demanding this kind of journey can be. Dr Gudi will be moved to read this. His commitment to ensuring patients feel truly heard and supported through every decision is something that sets him apart, and it's clear that came through for you at every stage. We are so glad you found your way to Fertility Plus, and we couldn't be more delighted about your amazing results. Wishing you all the best moving forward.
Che
I would like to share my sincere experience with Dr Gudi, as I truly believe he is an exceptional fertility specialist. After being treated at several other clinics, I can honestly say that Dr Gudi stands out for his knowledge, precision, and integrity. His approach to treatment is extremely thorough, thoughtful, and well planned, and he never rushes any part of the process. What impressed me most was how carefully he prepared my uterine lining. He did not focus only on thickness, but on quality. He monitored me closely with regular scans and would only proceed when the lining was exactly as it should be, including ensuring the correct triple-line pattern. Dr Gudi was also very precise with medication timing, especially progesterone. He explained clearly when to start, the exact time it needed to be taken, and why consistency was so important. I never had any issues with progesterone levels or medication under his care, and everything was managed carefully and correctly. He never pushed unnecessary tests or procedures and was always honest. If something did not look right, he was prepared to cancel and restart rather than waste time, money, or emotional energy. Throughout my treatment, he took the time to explain protocols clearly, answered questions patiently, and made sure I fully understood every step. Looking back now, everything he said and did makes complete sense, and I truly appreciate how careful and professional his approach was. I would highly recommend Dr Gudi to anyone looking for a fertility specialist who is knowledgeable, precise, ethical, and genuinely dedicated to doing things properly.
A A.
Without a doubt the best health care we've received in the UK. From the booking process all the way through to attending a meeting with Dr Gudi, every single staff member was polite and professional. The follow up care has been exceptional and we're incredibly grateful to Dr Gudi and the entire team at Fertility Plus.
Response from the owner:We truly appreciate your wonderful review! Ensuring every patient feels supported throughout their entire journey with us is something we take great pride in. Thank you so much for taking the time to share your experience.
Manou T.
I did an egg freezing treatment at the clinic with Dr. Gudi. Several of my friends went through the same procedures in different clinics and I can confirm that the level of care and availability from Dr. Gudi was beyond my expectations. Every single scan and appointment is done by him, he is flexible to take very early appointments so my work doesn't get disturbed. He provided his personal phone in case of any emergency and he checked on me personally after the retrieval procedure and several check-up appointment to make sure I was recovering properly. He was very pedagogue and took time to explain to me the treatment, personalised it for my specific case and at each scan he explained to me the evolution my treatment, made modifications to get the best result. I would recommend deeply Dr. Gudi and his team. I got a great outcome and I am very happy about it.
Response from the owner:Thank you so much for taking the time to leave such a wonderful and detailed review. We are delighted to hear that you had such a positive experience throughout your journey with Dr. Gudi. Providing personalised, patient-centred care is what we specialise in and it's so rewarding to know that you felt that from the very first appointment through to your recovery. Dr. Gudi and the whole team will be so happy to know that you felt supported, informed, and well cared for every step of the way. Wishing you all the very best and thank you again for trusting us with your care and for recommending us so warmly.
hannah S.
This is our second time using Fertility Plus and have had 100% success rate with getting pregnant from ICSI. We saw Mr Gudi throughout both rounds of treatments. He has always been positive and optimistic throughout our journey, which at times has been really difficult, and made the process so much easier and less stressful for us. Couldn't recommend Fertility Plus more highly!
Response from the owner:Thank you so much for your wonderful feedback. We’re delighted to hear about your positive experience across both treatments and honoured to have supported you on your journey. Mr Gudi and the team will be so pleased to read your kind words. Wishing you all the very best.
Beatriz S.
My experience at this fertility clinic has been incredibly positive, and I’m very grateful for the care I received from Dr. Nisha Tharke. Throughout the process, she helped me feel calm, informed and supported. I came to the clinic with concerns about my fertility and I had assumed my journey would be very long and medically intensive. Dr. Tharke evaluated everything carefully, guided us through our options and offered a balanced plan. With her support, we were able to move forward with a simple treatment approach and to our relief, it worked much sooner than expected. I always felt like we were part of the decision-making and fully understood each step. The entire team, from the administrative staff to the nurses, was consistently warm, professional, and attentive.
Response from the owner:Thank you for your lovely feedback. We’re so pleased you felt supported throughout your care with Dr Thakre and our team, and we wish you every happiness ahead.
Toka
Well, where do I start? From my very first phone call to every subsequent visit and interaction at Fertility Plus, I was treated with kindness, patience, and genuine compassion. Dr. Gudi is not only highly skilled and knowledgeable but also takes the time to listen and explain everything clearly. He always made me feel that I was in the best possible hands. The nurses (Nurse Catherine, Nurse Kristina, and Nurse Michaela) and the support staff were equally wonderful - warm, attentive, and professional. Every interaction, whether at reception, over the phone, or during appointments, was friendly and reassuring. It is clear that everyone works together as a team, with the patient’s wellbeing at the heart of everything they do. The level of service I received exceeded my expectations, and I am truly grateful for the outstanding support throughout my treatment. A big thank you to Dr. Gudi and every member of the team for making what could have been a rather stressful experience feel so positive. Five stars are indeed thoroughly deserved.
Response from the owner:Thank you so much for taking the time to share such kind and thoughtful words. We're so pleased to hear that you felt cared for and supported at every stage of your journey with us. Dr. Gudi will be touched by your comments, as will Catherine, Kristina, and Michaela. We'll make sure your message reaches the whole team. You're absolutely right that patient wellbeing sits at the heart of everything we do, and it's wonderful to know that came through in every interaction, from your very first phone call onwards. Fertility treatment can be an emotional and uncertain time, so knowing we helped make your experience feel positive and reassuring is the greatest compliment we could receive. Thank you again, and we wish you all the very best.
Sally
We would wholeheartedly recommend Fertility Plus, Dr Gudi and his team. From the moment we met him, we felt such a sense of ease, and a weight lifted knowing we were in a safe pair of hands. Dr Gudi was kind, informative and talked us through everything leaving us feel confident and hopefully for the journey ahead. Thanks again, Sally and James
Response from the owner:Thank you both for taking the time to share such kind words. "A weight lifted" is one of the most meaningful things we could hear. We know how much courage it can take to begin this journey, and knowing you felt safe and at ease from that very first meeting means a great deal to Dr Gudi and the whole team. It has been a privilege to support you, and we're wishing you every happiness for the road ahead.
N R.
We were blessed with a baby girl in February 2025 all thanks to Dr Gudi . This has been very long journey for us , without Dr Gudi this would’ve happen and we wish we met Dr Gudi sooner . Choosing Fertility Plus was the best decision we’ve made , and we wouldn’t hesitate to make the same choice again . Dr Gudi assistants and nurses were very friendly , knowledgeable and supportive throughout the process . Dr Gudi always welcome you with big smile , highly knowledgeable of his job and have personalised plan for his each patients. He was always reassuring , easy to reach and quick to respond , which gave us great peace of mind . Dr Gudi personally handled all consultations and procedures with exceptional care and attention . Dr Gudi guide as to go under UCL Hospital care due my pregnancy related complications and we are so glad that we listen to Dr Gudi . UCL took very good care of me and my baby because , I had very complicated pregnancy and delivery . I have already recommended Dr Gudi to my friends and family fertility related issues . Dr Gudi is one of the best doctor available out there, if you have been struggling with fertility issues, I will highly recommend to book a consultation with Dr Gudi and you won’t be disappointed. However, I would advice to book a appointment early as possible as his always fully booked and maybe take short wait for your first appointment .
Response from the owner:Thank you for taking the time to share such a meaningful review. We are thrilled to hear about your baby girl and so pleased that you felt supported and cared for throughout your journey. Your kind words about Dr Gudi and our team truly mean a great deal to us. Warmest congratulations to you and your family.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

More

Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
fertility plus [tweets max=1 user=ivf1]

Request a call back...

Thank you, we will contact you shortly.
Please complete all the fields.
There was a problem submitting the form, please try again.
Search Fertility Plus...
Search
Secret Link