Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

Video Consultations
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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Elizabeth Gorski R.
After years of trying we finally had success with Mr Gudi and his team. He was completely honest and thorough on his approach, and was willing to test different drug profiles to get the best outcome. The genetic testing he used allowed us to not waste time and energy using the wrong embryos. On top of all of this, he was kind and funny, finding things to relate to to put us at ease. I couldn’t recommend him and his clinic more. We now have a month old baby girl, who’s causing such happiness and chaos in equal measure!
Response from the owner:Thank you so much for your incredibly kind and thoughtful review. It was a real privilege to support you through your journey. We're delighted to hear that our approach helped give you confidence along the way, and even more delighted to hear that you now have a beautiful baby girl! A month of happiness and chaos sounds like the perfect description of life with a newborn. 😊 Wishing you all three so much joy and precious moments together. Thank you again for putting your trust in us, it means a great deal to the whole team.
Camille V.
We can’t recommend Fertility Plus enough! Dr Gudi was incredible from our first appointment and throughout all my treatments. He explains everything very clearly; no questions are ever too much. He is so approachable and makes himself available to contact via WhatsApp whenever we needed. I fell pregnant and truly believe we could not have done it without his expertise and knowledge on the latest research and treatments. Thank you to all the staff at Fertility Plus!
tarun K.
Thank you Fertility Plus whole Team Have always had a very supportive experience with staff who explain and have helped to keep me calm during procedure. Nursing staff have been amazing and always easy to communicate with or contact at any time. Dr Anil Gudi has always explained everything and been very supportive throughout our treatment..
Franziska-Sophia K.
Cannot recommend Dr. Gudi more. We had two children with one egg extraction cycle. What sets him apart is the personalised service (you always talk to / see him personally) and his wealth of experience. Thank you!
Natalie M.
I can’t recommend this clinic enough. The care I received from Dr Gudi, Dr Shah and their team was faultless. I had such a positive experience and wouldn’t hesitate to recommend this clinic.
M1
As we reflect on our IVF journey, my wife and I are overwhelmed with gratitude for the exceptional care provided by Dr. Gudi and Nurse Catherine. From the very beginning of our treatment in January 2024, we experienced a level of support, love, and patience that far exceeded our expectations. Throughout our IVF process, Dr. Gudi’s attentive care was evident in every interaction. He monitored my wife’s progress closely with bi-daily appointments, ensuring we were always informed and confident in our journey. His kindness and gentle demeanor were a constant source of comfort, as he patiently answered our many questions with honesty and compassion. Nurse Catherine, whom we affectionately regard as an angel, played an integral role in our experience. Despite being pregnant herself, her dedication never wavered. She was always there to guide us through medication administration and offer unwavering support with a kind smile. Her presence truly made our journey all the more special. Each step, from medication to tests, was handled with such care that it felt effortless. The emotional culmination of our journey was unforgettable. When Dr. Gudi shared the joyous news of our pregnancy, it was a moment of pure emotion. Dr. Gudi, Catherine, my wife and I were all moved to tears, sharing a bond that will last a lifetime. Even now, six months into the pregnancy, Dr. Gudi remains available and supportive, providing advice and reassurance whenever needed. Their generosity in sharing personal contact information and their continued kindness are deeply appreciated. We are eternally thankful to Dr. Gudi for making our dream a reality. His dedication, empathy, and professionalism are unparalleled, and we are so grateful to have chosen them for this journey. Lastly, we extend our heartfelt thanks to the reception staff, whose warm smiles greeted us at every visit, adding to the welcoming atmosphere that made our experience so positive. With immense gratitude,
Manou T.
I did an egg freezing treatment at the clinic with Dr. Gudi. Several of my friends went through the same procedures in different clinics and I can confirm that the level of care and availability from Dr. Gudi was beyond my expectations. Every single scan and appointment is done by him, he is flexible to take very early appointments so my work doesn't get disturbed. He provided his personal phone in case of any emergency and he checked on me personally after the retrieval procedure and several check-up appointment to make sure I was recovering properly. He was very pedagogue and took time to explain to me the treatment, personalised it for my specific case and at each scan he explained to me the evolution my treatment, made modifications to get the best result. I would recommend deeply Dr. Gudi and his team. I got a great outcome and I am very happy about it.
Response from the owner:Thank you so much for taking the time to leave such a wonderful and detailed review. We are delighted to hear that you had such a positive experience throughout your journey with Dr. Gudi. Providing personalised, patient-centred care is what we specialise in and it's so rewarding to know that you felt that from the very first appointment through to your recovery. Dr. Gudi and the whole team will be so happy to know that you felt supported, informed, and well cared for every step of the way. Wishing you all the very best and thank you again for trusting us with your care and for recommending us so warmly.
Amarpreet A.
After an unsuccessful and traumatic attempt with the NHS and years of struggling with both endometriosis and PCOS, my journey to motherhood felt like an uphill battle. But after extensive research, I found Fertility Plus Clinic and met Dr. Gudi—a true godsend. From the very first consultation, Dr. Gudi exuded warmth, confidence, and an incredible depth of knowledge. His positivity was infectious, giving us renewed hope with every visit. He tailored a treatment plan specifically for us, guiding us with unwavering support and expertise. Every step of the way, he made what could have been an overwhelming process feel smooth and manageable. After eight long years of waiting, our beautiful baby boy arrived just a few weeks ago, and we owe it all to Dr. Gudi and his amazing team. Their professionalism, compassion, and dedication are unmatched. He is truly a miracle worker, and we will forever be grateful for the gift he has given us. If you are looking for a fertility specialist who genuinely cares and has the skill to turn dreams into reality, look no further than Dr. Gudi and Fertility Plus. We cannot recommend them highly enough!
Harpreet S.
We cannot thank the team at fertlity plus enough for making our dream of parenthood a reality. Choosing this clinic was one of the best decisions we ever made. All the doctors and nurses were incredibly supportive and guided us through every step of the journey with patience, compassion, and expertise. A special thanks to Dr. Gudi , whose meticulous care and dedication played a crucial role in the success of my wife’s IVF cycle. Now my wife is 9 weeks pregnant , and our hearts are filled with gratitude. The entire staff—from the reception team to the nurses—made us feel comfortable, supported, and truly cared for throughout the process. We highly recommend fertility plus at Harley street to any couple facing fertility challenges. Their professionalism, empathy, and commitment to patient care can make all the difference in this life-changing journey.
Response from the owner:Thank you so much for such a wonderful and kind review. It means a lot to the whole team to know that you had such a positive experience. We are grateful to have been part of your journey and we all wish you and the family all the best.
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
Ritika
My husband and I had a wonderful experience with Mr Gudi and his team for the second time around.He is truly Godsend as our whole journey with him has been absolutely amazing. He is a doctor par excellence and a thorough professional, but more than that, he is an amazing person full of kindness and compassion. I cannot thank and recommend him enough to anyone who is considering a fertility treatment.
Response from the owner:Thank you for your review
Rebecca V.
Exceptional service, wonderful members of staff. Could not recommend more highly. A particular thanks to the brilliant, knowledgeable and kind Dr Nisha Thakre.
Irina A.
After several unsuccessful IUI and IVF attempts at another well-known clinic on Harley Street, we made the decision to move to Fertility Plus in search of a more personal and supportive approach—and it was the best decision we could have made. From our very first consultation through to embryo transfer and our 8-week scan, we were cared for by the same doctor throughout. This continuity made such a difference; we always felt known, understood, and genuinely supported. The team took the time to tailor treatment specifically to our situation, rather than applying a one-size-fits-all approach. One of the things we appreciated most was the transparency—there were no hidden costs, which gave us peace of mind during what can already be a stressful journey. With a very low AMH, we had previously felt that our chances were limited. However, Fertility Plus took a more progressive and optimistic approach. Thanks to their expertise and care, we were able to retrieve 3 eggs, all of which fertilised. We were incredibly fortunate to have 2 embryos frozen, and one of them became our beautiful baby, born this spring. We will be forever grateful to the entire team at Fertility Plus for their compassion, professionalism, and dedication. They truly changed our lives, and we cannot recommend them highly enough.
Response from the owner:Thank you so much for taking the time to share your journey with us. Congratulations on the arrival of your baby this spring, what wonderful news. It means a lot to us to hear that the continuity of care made such a difference to your experience. We believe that knowing your patients is fundamental to good fertility care, and we're so glad that came through for you. Thank you also for mentioning the tailored approach and transparency around costs. We know how much uncertainty comes with fertility treatment, and we always want to remove as many unknowns as we can. We wish your growing family every happiness. With warmest congratulations from everyone at Fertility Plus.
Limon C.
Mr Gudi is not only an expert in his field but also one of the most compassionate and kind doctors I have ever met. Whether it was early morning or late in the evening, he always greeted me with a big smile, and I felt genuinely reassured by his presence. He carefully adjusted my medication and provided clear instructions. He was also always contactable on WhatsApp which helped me feel confident throughout the process. I am thrilled to say that I am now 9 weeks pregnant after my first IVF cycle. As a full-time GP, I was initially sceptical about how I would manage the IVF process alongside my busy schedule. However, Mr Gudi’s flexibility was exceptional. He arranged all my appointments at times that worked around my workday—either early morning, during my lunch break, or after work. Thanks to his accommodating nature, I never had to adjust my work schedule. I cannot recommend Mr Gudi and the team at Fertility Plus enough. Their expertise, care, and understanding truly made this journey as smooth as possible.
May A.
I was a patient of Dr Gudi’s and I cannot recommend him and his team enough. He has a calming effect on such a sensitive situation. He is also a fountain of knowledge and keeps up to date with latest studies which was very important to me during the consultations. In addition to that he’s available at a drop of a hat - any question or concern and he’s there - no issue/question is too silly/bothersome - the definition of personalised care. He’s truly exemplary and I’m so grateful I decided to go with him.
Catherine F.
Highly recommend Fertility Plus. Dr Gudhi, Dr Shah & Nurse Kristina were all huge support on our journey. There were tricky moments which were all managed with tact, sensitivity & compassion. The quality of care & their knowledge enabled us to recently welcome our little one & we will be forever grateful!
Response from the owner:Thank you so much for your kind review. We’re delighted to hear about your positive experience and the recent arrival of your little one. Dr Gudi, Dr Shah and Nurse Kristina will be so pleased to read your feedback. Wishing you and your family all the very best.
Vini M.
Thank you Fertility Plus and Dr.Anil Gudi and all the Nurses in making my IVF Treatment very smooth and successful Thank a Lot Dr.Anil Gudi
Catherinelilianeldridge
We’ve been through the full life cycle of events with Dr Gudi, Nurse Catherine and the rest of the team from egg freezing & embryo making to our lovely baby being born via reciprocal ivf. We felt fully supported by the incredibly professional and adaptable team, prioritising the best care and personalised treatment plan throughout. We would highly recommend Fertility Plus to anyone considering this journey, it is without doubt the best decision we ever made. Thank you for everything 🙏
Mandy W.
We had a wonderful experience with Fertility Plus. 18 months of 'unexplained secondary infertility' I was fortunate enough to fall pregnant on the first cycle of Cycle Monitoring with Dr Shah. I'm now 24 weeks pregnant with my daughter. We will always be incredibly grateful to Dr Shah for taking the time to listen to me and my symptoms and offering a non invasive, cost effective option whilst still managing our expectations. I will highly recommend Dr Shah to anyone struggling to conceive. Thank you a million times over.
Vinaya R.
My second IVF success with Dr Gudi. I feel blessed to have found such a kind and positive and efficient doctor. My first baby is 3 years old soon and am due with second this July 2024. Dr Gudi always gave me one to one attention and cleared all my queries and is a pillar of reassurance and hope . Thank you doctor!
Katya H.
We cannot thank Fertility Plus enough for the care and support we received throughout a very challenging IVF journey. In particular, Dr Anil Gudi was exceptional — calm, compassionate, and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with honesty and empathy, and always made us feel listened to and respected. Thanks to his expertise and dedication, we finally achieved our long-awaited outcome. We will always be deeply grateful and would highly recommend Dr Gudi and the Fertility Plus team to anyone navigating fertility treatment.
Response from the owner:Thank you so much for your wonderful words. Dr Gudi and our entire team are deeply touched by your kind feedback. It has been our privilege to support you thank you for trusting us with your care. We wish you all the happiness ahead.
Ritika J.
I would recommend Fertility Plus for anyone looking for guidance on their fertility journey. Dr Gudi is very caring, kind and knowledgable, his diagnosis and recommendation helped us achieve our dream of being parents. All staff at fertility plus are very responsive, kind and accommodating - they kept us up to date with the appointments. Thanks so much to the team and special thanks to Dr. Gudi!
S S.
After two unsuccessful attempts with the NHS where we couldn’t reach the blastocyst stage, we decided to seek treatment at the Fertility Plus Clinic. I cannot speak highly enough of the professionalism and expertise of Dr. Gudi and Dr. Shah. The journey through infertility is slow, filled with emotional ups and downs, but they consistently supported us and kept our hopes and morale high. Thanks to their care and dedication, we are now 11 weeks pregnant following my second implantation with them. The admin and nursing team is also excellent—efficient, responsive, and always helpful, which made the entire process smoother. I wholeheartedly recommend Fertility Plus Clinic to anyone navigating fertility challenges.
2sharp N.
Excellent service from Dr Nisha Thakre back in March 2025. Went in for some diagnostic tests that revealed some morphology issues and recommended a mineral supplement. After 2 months of taking the supplement we started our journey naturally and extremely pleased to say we have a healthy baby boy. Would highly recommend this practice for personalised treatment that works.
Response from the owner:What wonderful news, congratulations to you both on the arrival of your baby boy! We will be sure to pass on your kind words to Dr Nisha Thakre. Thank you so much for taking the time to share your experience, and we wish your growing family all the happiness in the world.
S S.
My wife and I are extremely grateful to Dr. Gudi and his staff for their care and treatment and a successful pregnancy at the first attempt. The entire interaction was very well managed and we really appreciate his emotional touch during the entire process. Everyone was so patient and helpful with questions and doubts during the different stages. We would highly recommend Dr. Gudi and his team, not just for the results but for the entire process.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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