Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

sharmin A.
Alhamdulillah, first and foremost, I am endlessly grateful to Allah for blessing me with this beautiful miracle. 🤲❤️ My journey to pregnancy has not been easy. I had gone through the heartbreak of multiple miscarriages, and after experiencing so much loss, I became extremely depressed and emotionally exhausted. There were times when I felt like I had lost all hope of becoming a mother. I initially visited another private doctor for a consultation, but I didn’t feel completely comfortable or confident. Then, through a family member who had successfully received treatment from Dr. Gudi at Fertility Plus, I heard about his care and decided to make an appointment. From the very first day I met Dr. Gudi, I felt reassured. He was incredibly kind, patient, understanding, and supportive. The way he explained everything to me and guided me about the next stage of my journey gave me hope and confidence when I needed it the most. His calm and positive approach made me feel that I was finally in safe and caring hands. I followed his guidance and recommendations, and Alhamdulillah, today I am pregnant. ❤️🤲 I am still in my first trimester, so I know I have a journey ahead of me, and I continue to pray to Allah for a healthy and safe pregnancy. But the happiness in my heart right now is something I simply cannot describe. After everything I have been through, this pregnancy feels like a true miracle and blessing from Allah. I am so grateful to Allah for answering my prayers and for bringing Dr. Gudi into my journey at the right time. Dr. Gudi, thank you from the bottom of my heart. ❤️ Your knowledge, dedication, kindness, patience, and reassuring guidance have meant more to me than words can express. You gave me hope during one of the most difficult periods of my life, and I will always be grateful for the care and support you have given me. To anyone going through fertility struggles, repeated miscarriages, or feeling hopeless after a difficult journey, please don’t give up hope. I know personally how painful and emotionally draining this journey can be. I have already recommended Dr. Gudi to many people because of my own experience, and I sincerely hope that others can also find the support and care that I found. Please keep me in your prayers as I continue this precious journey. 🤲❤️ May Allah protect my little one, bless me with a healthy pregnancy and healthy baby, and bless every couple who is waiting and praying for their own miracle. Alhamdulillah for this blessing. 🤲 And heartfelt thanks to Dr. Gudi for being such an important part of my journey. ❤️
Response from the owner:We thank you wholeheartedly for this beautiful, kind and wonderful review. We are delighted that we could be there for you both and it means a lot that after it all, you took the time to write with such overwhelming kindness and care. May your journey continue to be blessed. You will always be a part of the Fertility Plus family, and we send you both our warmest wishes for all that lies ahead.
Richard K.
My partner and I had several failed attempts with other clinics until we found Dr Gudi and Fertility Plus. Dr Gudi is professional and warm-hearted and we immediately felt at ease in his care. We are now proud parents of a beautiful baby girl and our lives feel complete! We can’t thank Fertility Plus and Dr Gudi enough. From the bottom of our hearts, thank you ❤️. Glasgow, Scotland.
Noelia B.
I was recommended the clinic by a work colleague who previously had done a treatment and had been successful, and after doing a bit of research I decided to go with them. I did the right thing :) After two eggs retrieval, and an ICSI round I got pregnant. Dr. Gudi and Dr. Sha were amazing professionals and warm when needed. My baby boy will be two months on Saturday, I couldn’t be happier and exhausted too! Hahah. Thanks so much Dr Gudi and Dr Sha to helping bringing so much joy to our lives 🧡
Hiten S.
Dr gudi was very very professional and excellent when it came to giving care and bedside manner. He is clearly at the top of his field, and able to find simple solutions to intricate problems. He assured us he would get us pregnant and he has.
Response from the owner:Thank you for leaving a review, with best wishes, Fertility Plus
Mandi X.
Dr Gudi is exceptional, he is extremely professional, honest and wants the best results for his patients. This was a very personal service and I also felt at ease with Dr Gudi, he was determined to get the best result for me whilst keeping me honest. If you are considering egg freezing I would highly recommend Dr Gudi. Thank you Dr Gudi and Fertility Plus !!!
Response from the owner:Thank you very much! Your review is greatly appreciated. With kind regards
Marie S.
I was a patient of Dr Gudi, I do not have words to describe the patience and kindness of Dr Gudi. From the first visit, I had full trust in Dr Gudi and the Clinic. I was always reassured, Dr Gudi cares a lot for his patients and always makes time. I can not recommend enough Dr Gudi, in my opinion the best doctor I have ever met.
Response from the owner:Thank you for your kind words. We are delighted to have helped you. With best wishes
Cheryl K.
Dr Gudi and his team helped us with our ivf. After egg retrieval we’ve had 13 healthy embryos frozen. We used one of our frozen embryos and our ivf was successful in the first round and we’ve had a beautiful baby boy in July 2022. Dr Gudi was informative, flexible with timings and instantly available every time I made a query for meds or it’s symptoms. All the team who helped with my procedure were extremely helpful, friendly and compassionate, I can’t thank them enough. We hope to have another ivf late in the next year. Definitely recommend Dr Gudi, thanks very much.
Evelin K.
Grateful for all the support and special thanks to Dr. Nisha Thakre.
Mihaela C.
We cannot thank Fertility Plus Clinic enough for the incredible support and care we received throughout our journey. My husband and I had been struggling with infertility for around three years before discovering that I had endometriosis. From the moment we met Dr. Gudi, he instilled confidence in us, guiding us through the IVF process with so much compassion and expertise. The entire team was exceptionally helpful and supportive every step of the way. Their encouragement, professionalism, and kindness made a challenging process so much easier for us. Thanks to Dr. Gudi and the amazing team at Fertility Plus, I am now pregnant, and we are over the moon with gratitude. We wholeheartedly recommend this clinic to anyone on their fertility journey!
P F.
Highly recommend Fertility Plus. Dr Gudi and Dr Shah are incredibly competent and good at their jobs. Very positive experience!
Response from the owner:Thank you for your lovely review. Dr Gudi and Dr Shah are very appreciative! We are delighted that you had such a positive experience and wish you all the best.
Ale
I wanted to wait to right this review until we had a healthy baby - which we now do! We saw Dr, Thakre and I would recommend. The best thing about seeing her was that I thought she was extremely pragmatic about her approach - specifically she did not jump immediately to IVF (even though I asked) and suggested we first start with something simpler/less invasive. She was kind, patient - I didnt feel pressured and ultimately i trusted her and in the end was right to. Thank you Fertility + for helping us complete our family.
Response from the owner:Thank you so much for sharing this with us, and huge congratulations on your baby! We're absolutely delighted for you and your family. We'll pass this on to Dr Thakre, who I know will be thrilled to hear it. It means a lot to hear that her approach felt right for you, taking the time to consider simpler options first rather than rushing straight to IVF, and that you felt supported and never pressured along the way. That balance of pragmatism and patience is exactly what we hope every patient experiences with us. Thank you for trusting us with something so important, and for taking the time to write this. Wishing you and your baby all the very best.
Sophie S.
Fertility Plus is a truly excellent clinic. In particular our doctor, Mr Gudi, provided us with exceptional care. Throughout our IVF journey he was compassionate and reassuring. He offers a completely bespoke treatment programme and, at every step, was considered and meticulous in his approach. He has a wonderful bedside manner and our appointments never felt rushed. Every step was thoroughly explained and Mr Gudi was available outside of our appointments for any further questions or concerns as well. He is highly informed, often referencing the latest research around the world, which informs his decisions. He is also well versed in the legal elements and helped my wife and I navigate the various complex loopholes specific to our reciprocal IVF. Our little daughter Evie is the most incredible thing that has ever happened to us and we are beyond grateful to Mr Gudi for making our dream to become parents a reality.
Rosalyn A.
Hands down couldn’t recommend enough, just incredible start to finish. We had our beautiful boy thanks to Dr Gudi and everything was handled so well and we were informed throughout the whole process. We used a few clinics previously to being recommended this one from a friend and I’m so glad we used them.
Nurfarah M.
Dr Shah was indispensable throughout our fertility journey. He was always sensible with our treatment plan, making adjustments where needed, explaining very clearly what each step entailed, and what each result meant with a good mix of reason and empathy. I appreciated how responsive & patient he was when I had questions (believe me there were many!), and felt like I always recovered well after each retrieval. From retrievals to transfer to the early stages of pregnancy, the continuity and care at Fertility Plus was seamless. As I am writing this my angel Ayla is on my chest, 7 weeks old. It takes a village they say, for us it’s Dr Shah’s skills, precision and care which made this possible x
Catherine F.
Highly recommend Fertility Plus. Dr Gudhi, Dr Shah & Nurse Kristina were all huge support on our journey. There were tricky moments which were all managed with tact, sensitivity & compassion. The quality of care & their knowledge enabled us to recently welcome our little one & we will be forever grateful!
Response from the owner:Thank you so much for your kind review. We’re delighted to hear about your positive experience and the recent arrival of your little one. Dr Gudi, Dr Shah and Nurse Kristina will be so pleased to read your feedback. Wishing you and your family all the very best.
AMARa N.
I am glad I chose Dr Gudi, he made me comfortable and made the journey easy and affordable, I have a terribly fear of needles and he made sure he gave me my injections himself, I couldn’t ask for a kinder doctor honestly. I will keep recommending him.
Bansi S.
Best decision we ever made was to choose Fertility Plus 4 yrs ago. We came to initially get tested as we were ttc naturally for a while but were unsuccessful. Our first meeting with Dr Gudi put our minds at ease we got tests done and found we had male factor issues. Was a shock for both of us and we ended up taking some time out but when we came back Dr Gudi guided us thoroughly throughout , gave invaluable advice. I was having issues getting my hba1c low enough so he provided fantastic referrals along the way. Our first 3 transfers failed however we then did all the tests possible including PGTA testing of the remaining embryos and so glad we did, also another fantastic referral to an Ayurvedic specialist helped me work through lowering my stress levels, anxiety and overall health and well being. I believe all of these factors combined has helped us have a successful 4th transfer - we are currently 9 weeks. We cannot thank Dr Gudi and nurse Catherine enough for all their help so far. Best of all they provide that personal touch always available by phone if I ever need guidance or reassurance.
Rosa W.
We couldn’t be more grateful for the care we received. Dr Gudi was always available to answer questions, even personally, and never made us feel uncomfortable. He is thorough, professional, and very factual, which gave us a lot of confidence throughout the whole process. He identified an issue that would have reduced our chances of IVF success, referred us to specialists that helped cleared it for us, and we were fortunate to become pregnant immediately on our first round of IVF with Dr Gudi. We’re now 10 weeks pregnant with our first child after more than a year of trying. The wider network he referred us to, including a fantastic gynecologist, was also excellent. His staff were always responsive and kind via email, which made the whole journey much easier. We highly recommend him to anyone seeking fertility support.
Iris L.
We began seeing Dr. Gudi at Fertility Plus 3+ years ago after experiencing multiple heartbreaking pregnancy losses. Over the course of our journey, we went through 3 IVF cycles and 4 embryo transfers, and throughout it all, Dr Gudi was there - supportive, compassionate, and fully committed every step of the way. Dr Gudi and his team provided personalised treatment plans tailored to our medical needs, always making us feel seen and understood. One of the best aspects of our experience was how accessible and responsive he was - even outside of office hours - always ready to answer queries and provide clarity. His ability to reassure and guide us through every uncertainty really sets Fertility Plus apart from other clinics. He is extremely proficient, accurate, and gentle in all medical procedures - from ultrasound scans and water scans to egg collections and embryo transfers. His expert technique ensured that every procedure was as painless and stress-free as possible, helping to minimize complications and ease our anxiety. I felt completely safe and in good hands under his care. Beyond his professional excellence, Dr Gudi is a genuinely warm and caring person, who treated us like family. He stood by us through the emotional highs and lows of this journey, offering not just medical expertise but emotional support that meant a lot to us. Thanks to his unwavering dedication and the incredible care, we are now celebrating the arrival of our healthy baby boy, a joy that wouldn’t have been possible without him. We are truly grateful to Dr Gudi and wholeheartedly recommend him to anyone on their fertility journey.
Ruzhica B.
We were strugling with infertility for 4 years then we decided that was a good time to try IVF. My husband and I start doing research for a clinic. Our first choice in based on the amazing reviews on Fertility Plus we decided to try IVF with Dr. Gudi. We flew from Italy to Uk to meet Dr. Gudi. We meet with Dr. Gudi in June 2021. Dr. Gudi was upfront with us on what was the best way to get pregnant. We tried IVF/ICSI . I got pregnant with the first frozen transfer.( I had only my left ovary because the doctor in Italy misdiagnosed me and removed my right ovary).Now we have a healthy beautiful baby boy. During the treatments he was available 24/7 for any question or concerns I had for my medications. He made it very easy for us to go to appointments for my husband and I to attend. He is very sweet and honest Doctor that wants couples to have their miracle baby/ babies. HE IS A GOD SEND. The words can’t describe how thankful we are to him. We are glad we choose him. HE IS THE BEST FERTILITY DOCTOR IN UK!!!We are so excited to go back again to Dr. Gudi for our next baby.
Toka
Well, where do I start? From my very first phone call to every subsequent visit and interaction at Fertility Plus, I was treated with kindness, patience, and genuine compassion. Dr. Gudi is not only highly skilled and knowledgeable but also takes the time to listen and explain everything clearly. He always made me feel that I was in the best possible hands. The nurses (Nurse Catherine, Nurse Kristina, and Nurse Michaela) and the support staff were equally wonderful - warm, attentive, and professional. Every interaction, whether at reception, over the phone, or during appointments, was friendly and reassuring. It is clear that everyone works together as a team, with the patient’s wellbeing at the heart of everything they do. The level of service I received exceeded my expectations, and I am truly grateful for the outstanding support throughout my treatment. A big thank you to Dr. Gudi and every member of the team for making what could have been a rather stressful experience feel so positive. Five stars are indeed thoroughly deserved.
Response from the owner:Thank you so much for taking the time to share such kind and thoughtful words. We're so pleased to hear that you felt cared for and supported at every stage of your journey with us. Dr. Gudi will be touched by your comments, as will Catherine, Kristina, and Michaela. We'll make sure your message reaches the whole team. You're absolutely right that patient wellbeing sits at the heart of everything we do, and it's wonderful to know that came through in every interaction, from your very first phone call onwards. Fertility treatment can be an emotional and uncertain time, so knowing we helped make your experience feel positive and reassuring is the greatest compliment we could receive. Thank you again, and we wish you all the very best.
Niroj T.
We were trying to conceive for over 6 years. We were losing hope after several failed treatments. Luckily, one of my close friends recommended Fertility Plus. We are so glad we have decided to consult Dr. Gudi. Dr. Gudi always welcomes you with a big smile. His positive presence, kind, and confident approach gave us our confidence back. We are glad we did all the necessary tests that he suggested we do before our treatment as the test did pick up a couple of things that needed to be treated before the treatment. I must say the whole team at Fertility plus is so friendly. They are always there for you every step of the way. We also appreciate the quick response to any queries via emails/calls. We are so happy to announce that we are currently pregnant. This wouldn't have been possible without Dr. Gudi and his team. We would like to thank the whole team and Dr. Gudi for everything. One of our friends has already made an appointment with Dr. Gudi. If you have a fertility issue, I strongly recommend booking a consultation with Dr. Gudi and starting your successful journey.
S C.
I have also been in touch with them through the reviews here and believe me they are the best you can ever have. Dr Gudi and the Team will provide attention to detail, specific treatment plan required and the best care throughout possible . They go beyond and above to make the journey successful, also at the same time as smooth possible. The same happened in our case as well and we feel we are blessed to get to know about them. The most important part is that they are always there at every point. Dr Gudi even provides his personal what's app number for communication as needed or for any emergency. I believe everyone needs specific attention to the issues they have and that's the wonder Dr Gudi and the Team does. Dr Gudi's knowledge on these matters and experience is unparalleled. We are forever grateful to Fertility Plus, Dr Gudi and the Team.
Muthu B.
The treatment I have received since the start of my IVF journey at Fertility plus with Dr. Anil Gudi has been amazing.. First of all , earlier I have diagnosed with PCOS and Bilateral tubal block which I end up with infertility.. Back in my home town I lost the complete Hope in my fertility journey and then I step into London .. I got a reference from my ex doctor regarding Dr. Anil Gudi .. My journey started since April 2023 , My consultant appointments were so helpful, really friendly ,never rushed, never pressured into any options, always given so much information. The nursing team were always amazing. The embryology team have been so helpful and the support during my egg collection and transfer given me right stretch to move forward . By July 2023 a miracle happened that “I am Pregnant “ I am over to the moon .. I don’t have enough words to express about Dr. Anil Gudi ‘s knowledge, compassion and dedication that makes a huge difference. He was always ready and available to answer all my logical and silly questions during this process.. The respect shown by him to me and my husband in every consultation is something very unique about Dr. GUDI sir. I would always recommend Fertility plus to anyone embarking on their IVF journey and other fertility issues .. Thanks a lot to their excellence and wonderful support..
a B.
Fertility Plus are excellent! Dr Gudi worked with us with kindness, attentiveness and is highly skilled and knowledgeable. Amazing! Personalised, high quality treatment and really supportive staff. Highly recommend.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

More

Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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