Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Alexandra B.
Dr. Gudi was absolutely amazing. He was so thoughtful throughout the entire process and always made himself available whenever I had questions or needed reassurance. I felt genuinely cared for and supported at every step. The procedure was a success, and I couldn’t be more grateful. His appointment and administrative staff were also fantastic warm, organised, and incredibly helpful. I would definitely recommend Dr. Gudi without hesitation.
R A.
We have nothing but gratitude and praise for Dr Gudi and his team, who has been recommended to us by a friend. Without Dr Gudi’s help, we would not have just become a family of three. After many frustrating years in the NHS system and early miscarriages, Dr Gudi guided us through two IVF and FET rounds with his wealth of expertise, tailored to our particular situation, always staying optimistic, realistic, and compassionate. It has made a world of a difference knowing that we could contact him for clarification whenever we had questions. Thanks to Dr Gudi, we look back fondly to our time with him, despite it being a long and hard chapter in our lives where becoming parents sometimes seemed a wish that may not come true. We cannot speak highly enough of Dr Gudi and the team at Fertlity Plus, who will always have a special place in our hearts and lives. Thank you Dr Gudi beyond anything we could write, holding our perfect little baby would not have been possible without Fertility Plus.
Response from the owner:Thank you for such heartfelt words. Dr Gudi and our entire team are honoured to have been part of your journey to becoming a family of three. We're so glad we could provide the care and support you needed. Thank you for trusting us with your care.
Che
I would like to share my sincere experience with Dr Gudi, as I truly believe he is an exceptional fertility specialist. After being treated at several other clinics, I can honestly say that Dr Gudi stands out for his knowledge, precision, and integrity. His approach to treatment is extremely thorough, thoughtful, and well planned, and he never rushes any part of the process. What impressed me most was how carefully he prepared my uterine lining. He did not focus only on thickness, but on quality. He monitored me closely with regular scans and would only proceed when the lining was exactly as it should be, including ensuring the correct triple-line pattern. Dr Gudi was also very precise with medication timing, especially progesterone. He explained clearly when to start, the exact time it needed to be taken, and why consistency was so important. I never had any issues with progesterone levels or medication under his care, and everything was managed carefully and correctly. He never pushed unnecessary tests or procedures and was always honest. If something did not look right, he was prepared to cancel and restart rather than waste time, money, or emotional energy. Throughout my treatment, he took the time to explain protocols clearly, answered questions patiently, and made sure I fully understood every step. Looking back now, everything he said and did makes complete sense, and I truly appreciate how careful and professional his approach was. I would highly recommend Dr Gudi to anyone looking for a fertility specialist who is knowledgeable, precise, ethical, and genuinely dedicated to doing things properly.
Stephanie A.
Dr Thakre is incredibly talented at getting the most possible eggs, especially when AMH is low. She's conscientious and caring, and have enjoyed working with her.
Response from the owner:Thank you for this lovely feedback! Dr Thakre is committed to providing the type of personalised care that achieves the best results possible for each patient. Thank you for trusting us with your care.
Anastasia D.
I had IVF treatment at this fertility clinic and overall my experience has been very positive. The care was professional, evidence-based, and clearly explained. My treatment involved PGT-A tested embryos, and I felt confident in the clinical approach and decision-making throughout. After a first-trimester miscarriage, I was referred to hospital care while the clinic continued to guide me on next steps and future planning. For my next transfer, all appropriate precautions were taken to minimise the risk of another miscarriage. I am now 13 weeks pregnant, and it has been reassuring to know the clinic remains available for support during my pregnancy. Dr Gudi is highly knowledgeable and professional, with a calm, evidence-based approach. When he was unavailable for my transfer, Dr Shah stepped in and was equally excellent — attentive and compassionate. IVF is challenging, but having experienced, transparent doctors made the journey far more manageable. I would highly recommend this clinic to anyone seeking professional fertility care.
Response from the owner:Thank you for taking the time to share such a thoughtful and kind review with us. Your words truly mean a lot to the entire clinic team, and we're grateful that you chose to share your experience. It has been our privilege to be part of your journey. Knowing that we were able to provide you with the care and guidance you needed fills us with pride. We're happy that your experience with us was positive, and we feel honoured to have played a role in your path forward. Please know that our door is always open should you need anything in the future. We wish you continued health, happiness, and all the very best as you move forward. Thank you again for trusting us with your care.
Evelin K.
Grateful for all the support and special thanks to Dr. Nisha Thakre.
Tim W.
Me and My Wife cannot praise Mr Gudi and his Clinic highly enough. We had been with a different Clinic previously and had free failed IVF attempts due to various difficulties we experienced there and we were in honest becoming quite desperate. But Mr Gudi comforted us and reassured us and was immensely professional in every single aspect of our treatment. We cannot rate him highly enough. Five stars is not good enough. We are so happy to say we have had a successful process so far and look forward to the birth of our child, our first child later this year. Thank you, Mr Gudi 🙏
Photo from customer review
Response from the owner:Thank you so much for taking the time to share this and congratulations, from all of us at Fertility Plus. We know how much courage it takes to continue on this journey after previous setbacks, and we have enormous admiration for you both. Mr Gudi will be so glad to read your words, he is deeply committed to every patient he works with, and it is a privilege to hear how much that meant to you. We wish you and your wife all the very best for the journey ahead.
R P.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.
Ale
I wanted to wait to right this review until we had a healthy baby - which we now do! We saw Dr, Thakre and I would recommend. The best thing about seeing her was that I thought she was extremely pragmatic about her approach - specifically she did not jump immediately to IVF (even though I asked) and suggested we first start with something simpler/less invasive. She was kind, patient - I didnt feel pressured and ultimately i trusted her and in the end was right to. Thank you Fertility + for helping us complete our family.
Response from the owner:Thank you so much for sharing this with us, and huge congratulations on your baby! We're absolutely delighted for you and your family. We'll pass this on to Dr Thakre, who I know will be thrilled to hear it. It means a lot to hear that her approach felt right for you, taking the time to consider simpler options first rather than rushing straight to IVF, and that you felt supported and never pressured along the way. That balance of pragmatism and patience is exactly what we hope every patient experiences with us. Thank you for trusting us with something so important, and for taking the time to write this. Wishing you and your baby all the very best.
James L.
We had a wonderful experience with Fertility Plus and now have a 2 year old and a 1 week old thanks to Dr Gudi’s incredible expertise, having had multiple failed cycles on the NHS and a different private option. Dr Gudi takes the time to understand what options will offer you the best chance of success and is up to date on the latest research around medication. His tailor made plan generated significantly more eggs/embryos which was key to our success. Dr Gudi is available by WhatsApp for quick response to queries and can be seen virtually and in person. We owe the world in gratitude to him and will be back in the hope of having another.
Response from the owner:Thank you so much for sharing your experience and your wonderful news. We’re delighted to hear about your success and truly honoured to have supported you on your journey. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your growing family every happiness, and we look forward to welcoming you again in the future.
Elizabeth Gorski R.
After years of trying we finally had success with Mr Gudi and his team. He was completely honest and thorough on his approach, and was willing to test different drug profiles to get the best outcome. The genetic testing he used allowed us to not waste time and energy using the wrong embryos. On top of all of this, he was kind and funny, finding things to relate to to put us at ease. I couldn’t recommend him and his clinic more. We now have a month old baby girl, who’s causing such happiness and chaos in equal measure!
Phu T.
My husband and I had undergone IVF treatments many times at other clinics without success. Through a friend’s recommendation, we came to Dr. Gudi, and we were truly blessed to succeed on our very first attempt here. Although we do not speak much English, Dr. Gudi took the time to explain everything clearly and carefully, step by step, making sure we fully understood and felt comfortable throughout our journey to have a baby. The nurses and hospital staff were also incredibly kind, friendly, and professional. Their support and care meant so much to us during this emotional journey. We are deeply grateful to Dr. Gudi and the entire hospital team for helping make our dream come true. Thank you all from the bottom of our hearts.
Response from the owner:Thank you for taking the time to share your story with us. We are honoured that a friend's recommendation brought you to us and overjoyed about your success. Mr Gudi will be very happy to read your kind words. Ensuring every patient feels fully informed, comfortable, and supported is something he and the whole team are deeply committed to, and we are so glad that came through during your time with us. We will also be sure to pass your lovely words on to our nursing and wider clinic team, who put so much care and dedication into supporting patients through their journey. We wish you both all the very best for this wonderful new chapter. Thank you, from all of us at Fertility Plus.
Katya H.
We cannot thank Fertility Plus enough for the care and support we received throughout a very challenging IVF journey. In particular, Dr Anil Gudi was exceptional — calm, compassionate, and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with honesty and empathy, and always made us feel listened to and respected. Thanks to his expertise and dedication, we finally achieved our long-awaited outcome. We will always be deeply grateful and would highly recommend Dr Gudi and the Fertility Plus team to anyone navigating fertility treatment.
Response from the owner:Thank you so much for your wonderful words. Dr Gudi and our entire team are deeply touched by your kind feedback. It has been our privilege to support you thank you for trusting us with your care. We wish you all the happiness ahead.
Harpreet S.
We cannot thank the team at fertlity plus enough for making our dream of parenthood a reality. Choosing this clinic was one of the best decisions we ever made. All the doctors and nurses were incredibly supportive and guided us through every step of the journey with patience, compassion, and expertise. A special thanks to Dr. Gudi , whose meticulous care and dedication played a crucial role in the success of my wife’s IVF cycle. Now my wife is 9 weeks pregnant , and our hearts are filled with gratitude. The entire staff—from the reception team to the nurses—made us feel comfortable, supported, and truly cared for throughout the process. We highly recommend fertility plus at Harley street to any couple facing fertility challenges. Their professionalism, empathy, and commitment to patient care can make all the difference in this life-changing journey.
Response from the owner:Thank you so much for such a wonderful and kind review. It means a lot to the whole team to know that you had such a positive experience. We are grateful to have been part of your journey and we all wish you and the family all the best.
Annia B.
We are so grateful to have found Fertility Plus — Dr Gudi and Dr Shah have been nothing short of extraordinary. We cannot recommend this clinic highly enough. What sets Fertility Plus apart is how genuinely patient-centred it is. From the very start, we dealt directly with our doctor. Dr Gudi took the time to explain every step of our treatment plan in detail, answered all of our many questions with patience and clarity, and made us feel like active participants in our own care. That really made a difference for me. The practical side is just as seamless . Once we were patients, there were no long waits for appointments — something that matters enormously when working around a cycle. Having direct WhatsApp contact with our doctor for any question, at any time, removed so much of the anxiety that comes with fertility treatment. Dr Gudi has answered any of my questions or worries, even during weekends. Dr Shah stepped in seamlessly during Dr Gudi’s leave and provided the same exceptional level of care — warm, informed, and reassuring throughout. We are now the very lucky parents of the most wonderful little girl, and we will be forever grateful to this deeply human clinic. Thank you, from the bottom of our hearts.
Response from the owner:Thank you so much for taking the time to share this, especially now that your baby girl is here and life is no doubt wonderfully full. Reviews like yours mean a great deal to the whole team, and we'll make sure Mr Gudi and Mr Shah both see your words. You've described something we really care about, that feeling of being an active participant in your own care, not just a patient moving through a process. Fertility treatment asks so much of people, and knowing that the directness of communication, the responsiveness, and the consistency across the team made a real difference to you means everything to us. We wish your growing family every happiness. Congratulations, from all of us at Fertility Plus. 🌸
Maria K.
I have been under Dr Gudi's care for over 12 years and he is simply the best fertility doctor. He has compassion and care for his patients. I truly believed that Dr Gudi could help make our dreams come true and believing in him on our 11th IVF it was a success and I sit here today with my 5week old baby in my arms, a dream I use to dream about, and now it's my reality. Thank you to the whole team at Fertility Plus. I really cannot praise him enough and I will always be forever grateful to him.
Response from the owner:Thank you so much for taking the time to write this review. It has been a privilege to walk that journey alongside you. Dr Gudi and the whole Fertility Plus team are so happy for you and the your family. Thank you for trusting us. We wish you and your little one every joy in this wonderful new chapter.
Kamila B.
We cannot say enough wonderful things about Dr. Gudi and his team. From the very first appointment, we felt truly seen, heard, and cared for. Fertility journeys can be overwhelming and emotional, but we felt a combination of incredible medical expertise, compassion, patience, and genuine kindness that made all the difference. Dr. Gudi took the time to explain every step clearly, answered all of our questions without ever rushing us, and made even the most stressful moments feel manageable. Thanks to Dr. Gudi, we felt supported every step of the way—and we will be forever grateful. If you are looking for a fertility doctor who is deeply knowledgeable, incredibly compassionate, and genuinely invested in your success, we recommend Dr Gudi wholeheartedly to anyone beginning or continuing their fertility journey.
Response from the owner:Dear Kamila, Thank you for sharing such kind and heartfelt words. It is privilege to be part of your patient's journeys, and reading this means a lot to our entire team and Dr.Gudi. Supporting you both through every step has been rewarding, and we are grateful for the trust you placed in us. Wishing you all the very best for the future, and thank you again for this beautiful review.
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
2sharp N.
Excellent service from Dr Nisha Thakre back in March 2025. Went in for some diagnostic tests that revealed some morphology issues and recommended a mineral supplement. After 2 months of taking the supplement we started our journey naturally and extremely pleased to say we have a healthy baby boy. Would highly recommend this practice for personalised treatment that works.
Response from the owner:What wonderful news, congratulations to you both on the arrival of your baby boy! We will be sure to pass on your kind words to Dr Nisha Thakre. Thank you so much for taking the time to share your experience, and we wish your growing family all the happiness in the world.
Sally
We would wholeheartedly recommend Fertility Plus, Dr Gudi and his team. From the moment we met him, we felt such a sense of ease, and a weight lifted knowing we were in a safe pair of hands. Dr Gudi was kind, informative and talked us through everything leaving us feel confident and hopefully for the journey ahead. Thanks again, Sally and James
Response from the owner:Thank you both for taking the time to share such kind words. "A weight lifted" is one of the most meaningful things we could hear. We know how much courage it can take to begin this journey, and knowing you felt safe and at ease from that very first meeting means a great deal to Dr Gudi and the whole team. It has been a privilege to support you, and we're wishing you every happiness for the road ahead.
Catherine F.
Highly recommend Fertility Plus. Dr Gudhi, Dr Shah & Nurse Kristina were all huge support on our journey. There were tricky moments which were all managed with tact, sensitivity & compassion. The quality of care & their knowledge enabled us to recently welcome our little one & we will be forever grateful!
Response from the owner:Thank you so much for your kind review. We’re delighted to hear about your positive experience and the recent arrival of your little one. Dr Gudi, Dr Shah and Nurse Kristina will be so pleased to read your feedback. Wishing you and your family all the very best.
hannah S.
This is our second time using Fertility Plus and have had 100% success rate with getting pregnant from ICSI. We saw Mr Gudi throughout both rounds of treatments. He has always been positive and optimistic throughout our journey, which at times has been really difficult, and made the process so much easier and less stressful for us. Couldn't recommend Fertility Plus more highly!
Response from the owner:Thank you so much for your wonderful feedback. We’re delighted to hear about your positive experience across both treatments and honoured to have supported you on your journey. Mr Gudi and the team will be so pleased to read your kind words. Wishing you all the very best.
Anna S.
I came to Dr Gudhi at Fertility Plus after trying assisted fertility on the recommendation of a friend who had conceived 2 little ones with his team and he was absolutely brilliant. He takes a holistic approach to the IVF journey and really listened to my health issues (I had many) in order to help us find the best route to success. We now have a beautiful 11 day old little boy, due to genetically testing each egg. Which was so important for our needs. We couldn’t be more thrilled. Dr Shah, Dr Gudhi’s colleague did our final procedure and he was extremely welcoming and very professional. The staff and nurses in the team have to be thanked also as they were always so lovely and supportive. Thank you so much to everyone involved in our journey. I could not recommend you enough.
Response from the owner:Thank you so much for taking the time to write this, especially with an 11-day-old baby in your arms! That means the world to us. Congratulations on the arrival of your beautiful little boy. It was a privilege to support you on your journey. Dr Gudi is deeply committed to understanding each patient as an individual, and we're so glad that approach made a real difference for you. We'll also be sure to pass your kind words on to Dr Shah and the wider nursing and support team, they will be so happy to hear this. Thank you for trusting us with something so important, and for recommending us to others. We wish your growing family every happiness.
Laura R.
Dr Thakre was absolutely wonderful throughout our fertility journey\. She was warm, compassionate and reassuring, while always being honest and clear about our treatment\. She took the time to answer our questions and made us feel genuinely supported during what can be an incredibly emotional and stressful experience\. We always felt that we were in safe and highly capable hands\. Thanks to Dr Thakre and the fertility clinic team, we now have our beautiful baby girl, and we will always be incredibly grateful for the care we received\. I would wholeheartedly recommend Dr Thakre to anyone considering fertility treatment\.
Response from the owner:Thank you so much for taking the time to share this and a huge congratulations on the arrival of your baby girl. Dr Thakre will be so honoured to read your words. She cares deeply about her patients, and it means a great deal to know you felt supported through your journey. Wishing you and your little girl every happiness.
Manou T.
I did an egg freezing treatment at the clinic with Dr. Gudi. Several of my friends went through the same procedures in different clinics and I can confirm that the level of care and availability from Dr. Gudi was beyond my expectations. Every single scan and appointment is done by him, he is flexible to take very early appointments so my work doesn't get disturbed. He provided his personal phone in case of any emergency and he checked on me personally after the retrieval procedure and several check-up appointment to make sure I was recovering properly. He was very pedagogue and took time to explain to me the treatment, personalised it for my specific case and at each scan he explained to me the evolution my treatment, made modifications to get the best result. I would recommend deeply Dr. Gudi and his team. I got a great outcome and I am very happy about it.
Response from the owner:Thank you so much for taking the time to leave such a wonderful and detailed review. We are delighted to hear that you had such a positive experience throughout your journey with Dr. Gudi. Providing personalised, patient-centred care is what we specialise in and it's so rewarding to know that you felt that from the very first appointment through to your recovery. Dr. Gudi and the whole team will be so happy to know that you felt supported, informed, and well cared for every step of the way. Wishing you all the very best and thank you again for trusting us with your care and for recommending us so warmly.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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