Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

EE O.
Pregnancy achieved at first cycle of treatment We can not thank Dr Gudi and the staff of Fertility Plus enough, for the care and support received all through treatment. Dr Gudi was very kind that he respond quickly to messages regardless of the time. Today we have our bundle of Joy.
A K.
Don’t think twice about it. Use Fertility Plus. It’s worth the wait and the extra cost. To help set the scene, we used London Women’s Clinic previously who were absolutely dreadful, gave us false hope from the outset, rushed us through the process, never saw the same doctor twice (our “doctor” actually left the clinic and we were not notified despite trying to reach him on numerous occasions), zero continuity, and when we failed to get pregnant they would only have time to speak after a minimum of 2-3 weeks. After three wasted years, three failed pregnancy attempts, and taking enough of our money, a kind and helpful doctor at LWC advised us to use Dr Gudi at Fertility Plus (ha!) - and I wish they had given us that advice from the outset. Dr Gudi was there for every appointment, explained every step clearly, advised us to wait when the LWC would have kept going (hence the numerous failures), and long story short, nailed it first time - we’re at 38 weeks pregnant and could not be more grateful. Will use again!
Susan A.
Mr Gudi and his team changed my life. He was always straightforward and honest, whilst also compassionate. Other clinics took my money, told me what I wanted to hear, put me on aggressive regimes then went silent when I got the negative pregnancy tests, month after month. I didn't always want to hear what Mr Gudi had to say but he was right, and now I have my long wished for child. Thank you Mr Gudi.
Ruzhica B.
We were strugling with infertility for 4 years then we decided that was a good time to try IVF. My husband and I start doing research for a clinic. Our first choice in based on the amazing reviews on Fertility Plus we decided to try IVF with Dr. Gudi. We flew from Italy to Uk to meet Dr. Gudi. We meet with Dr. Gudi in June 2021. Dr. Gudi was upfront with us on what was the best way to get pregnant. We tried IVF/ICSI . I got pregnant with the first frozen transfer.( I had only my left ovary because the doctor in Italy misdiagnosed me and removed my right ovary).Now we have a healthy beautiful baby boy. During the treatments he was available 24/7 for any question or concerns I had for my medications. He made it very easy for us to go to appointments for my husband and I to attend. He is very sweet and honest Doctor that wants couples to have their miracle baby/ babies. HE IS A GOD SEND. The words can’t describe how thankful we are to him. We are glad we choose him. HE IS THE BEST FERTILITY DOCTOR IN UK!!!We are so excited to go back again to Dr. Gudi for our next baby.
Rosalyn A.
Hands down couldn’t recommend enough, just incredible start to finish. We had our beautiful boy thanks to Dr Gudi and everything was handled so well and we were informed throughout the whole process. We used a few clinics previously to being recommended this one from a friend and I’m so glad we used them.
Amish P.
Excellent professional care and advice from an expert team. Explain difficult concepts in an easy to understand manner and give sound rational advice based on clinical need. Proud to be one of their success stories
B T.
Excellent experience and happy with the answers and advice. BFP within a short time. Very pleased with Dr Anil Gudi l. Strongly recommend
Emma
It was the very positive reviews on here that initially prompted me to reach out to Dr Gudi, and so here I am today, writing my own glowing review whilst pregnant with twins at 13 weeks. I was diagnosed with unknown infertility at age 37 (2 years ago) and during the past 2 years (even through 2020 and Covid-19), Dr Gudi has always been optimistic and supportive. I especially like his science/research based approach tailored to my needs to reach the optimal result - his factual viewpoint, practicality and his explanations/reasoning worked well for me. Dr Gudi would also be contactable on mobile for any questions or concerns, which was very reassuring throughout this time. He’s a super nice guy, and his team are very friendly too - I would definitely recommend him!
Response from the owner:Thank you for leaving your kind review Emma, we are delighted to have helped you. With best wishes
Sonal G.
We were struggling for a baby since past 5 years. We been to few of the most famous fertility clinics in London. But we could not find success. We were about to loose hope but then we met Dr Gudi through reference from a friend. He is really friendly, patient, professional, knowledgable person. I do not have words to describe is amazing personality and expertise. He helped us identify the reason for our previous failures. And finally success atlast!!! Our journey of endless medications and failures has ended. Our ray of hope is taking birth in my tummy now!! All thanks to Dr Gudi and his team for everything they have done for us.
Response from the owner:Thank you for your review
Annika B.
We cannot thank Dr Shah and his team enough for all they did for us on our journey. We now have a healthy, happy and beautiful 3 month old baby girl thanks to all their hard work. We were fully supported through our whole journey, from initial diagnostic testing, medicated cycle monitoring and finally IVF. Dr Shah explained everything thoroughly and gave us all the information we needed to carefully consider every decision along the way. He never made us feel pressured and was always kind, calm and caring. Any concerns we had were always taken seriously and we felt we could trust Dr Shah 100%.
Moyo S.
I am a mother of twins (unexpectedly) because of the patience, kindness, care, knowledge, research, and encouragement to not give up, which came from Dr. Shah, you are truly amazing at what you do; it's not about the money it's about having a happy patient. I originally went to Dr Shah, believing that I would have to do IVF, but after he looked at my medical history, he realised that I didn't need it, so in the long run saved me money . My case was something straightforward for him, and he had total faith that it was going to go well, and it did. Beyond both our expectations, my twins are now a 5-month-old boy and a girl and are doing amazing. Thank you again from me and my hubby
Response from the owner:Thank you for leaving your review of Dr Shah and the team at Fertility Plus. With best wishes
A G.
I recently completed my egg freezing procedure with Dr Nisha Thakre and would highly recommend her to anyone considering fertility treatments. Dr Thakre made me feel very comfortable throughout the entire process. She has a very calm, caring and reassuring demeanour and she was always very accommodating to my own busy work schedule. She made sure I was monitored carefully throughout and was always available if I had any questions. A BIG thank you to Dr Thakre, her team of nurses and the reception staff at Fertility Plus for being so kind and supportive throughout!
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
Athena E.
Dr Gudi has been wonderful! He made sure I was well taken care of and was kind enough to follow up on my wellbeing after I had a procedure. I highly recommend this clinic for the outstanding service and the kindness of its staff. Very grateful for everything, will be definitely returning for future treatments.
Response from the owner:Thank you for your review. With kindest regards
S T.
Dr Gudi is very professional, knowledgeable and trustworthy. We had very little hope but now 17 weeks pregnant with lovely baby girl thanks to his help. 100% recommend this clinic and I’m glad we were lucky enough to find him.
Response from the owner:Thank you!
Bansi S.
Best decision we ever made was to choose Fertility Plus 4 yrs ago. We came to initially get tested as we were ttc naturally for a while but were unsuccessful. Our first meeting with Dr Gudi put our minds at ease we got tests done and found we had male factor issues. Was a shock for both of us and we ended up taking some time out but when we came back Dr Gudi guided us thoroughly throughout , gave invaluable advice. I was having issues getting my hba1c low enough so he provided fantastic referrals along the way. Our first 3 transfers failed however we then did all the tests possible including PGTA testing of the remaining embryos and so glad we did, also another fantastic referral to an Ayurvedic specialist helped me work through lowering my stress levels, anxiety and overall health and well being. I believe all of these factors combined has helped us have a successful 4th transfer - we are currently 9 weeks. We cannot thank Dr Gudi and nurse Catherine enough for all their help so far. Best of all they provide that personal touch always available by phone if I ever need guidance or reassurance.
J & A A.
I cannot recommend Dr Gudi and Fertility Plus enough. After trying for 1.5 years without success and getting a PCOS diagnosis, my husband and I went to Dr Gudi based on the positive reviews. We were not disappointed. We tried letrozole for 3 months and Dr Gudi speculated that I was reacting badly to the medication, and so switched me to a different kind, at which point we saw massive improvement in uterine lining. The NHS clinic would have kept me on letrozole for 6 months minimum without any investigation. We tried several cycles of gonadotropins and then decided to move to IVF. It was a scary time and Dr Gudi’s reassurances and skill made the world of difference. I know other people receiving IVF treatment at other private clinics who have never met their consultant in person. Not only did Dr Gudi meet with us frequently, and perform all the scans himself, but we were also able to contact him on WhatsApp with questions and concerns. Medically, I am certain that if I did IVF with another clinic, I’d have suffered much more. Dr Gudi is at the top of his game, and put me on additional medications to help manage the side effects on follicle stimulation before egg retrieval. The care I received was always tailored to me and my needs, rather than just following a one-size-fits-all protocol. As someone sensitive to a range of medications and prone to side effects, this individualised treatment was invaluable. I’m so glad we went to him. I would recommend Dr Gudi even without the results, purely because of the level of care he provided. That said, I’m now 8 weeks pregnant with 3 more genetically normal embryos in the freezer. Also, special shout out to Catherine, one of the fertility nurses, who was so helpful and encouraging throughout! We’re so grateful to Dr Gudi and the team!
Amarpreet A.
After an unsuccessful and traumatic attempt with the NHS and years of struggling with both endometriosis and PCOS, my journey to motherhood felt like an uphill battle. But after extensive research, I found Fertility Plus Clinic and met Dr. Gudi—a true godsend. From the very first consultation, Dr. Gudi exuded warmth, confidence, and an incredible depth of knowledge. His positivity was infectious, giving us renewed hope with every visit. He tailored a treatment plan specifically for us, guiding us with unwavering support and expertise. Every step of the way, he made what could have been an overwhelming process feel smooth and manageable. After eight long years of waiting, our beautiful baby boy arrived just a few weeks ago, and we owe it all to Dr. Gudi and his amazing team. Their professionalism, compassion, and dedication are unmatched. He is truly a miracle worker, and we will forever be grateful for the gift he has given us. If you are looking for a fertility specialist who genuinely cares and has the skill to turn dreams into reality, look no further than Dr. Gudi and Fertility Plus. We cannot recommend them highly enough!
Vinaya R.
My second IVF success with Dr Gudi. I feel blessed to have found such a kind and positive and efficient doctor. My first baby is 3 years old soon and am due with second this July 2024. Dr Gudi always gave me one to one attention and cleared all my queries and is a pillar of reassurance and hope . Thank you doctor!
Charlotte R.
I cannot recommend Dr Gudi and the rest of the team at Fertility Plus enough. Their kindness, compassion and positive outlook was a godsend through my infertility diagnosis and journey to getting pregnant. Dr Gudi was keen to ensure we tried ovulation tracking before progressing to more aggressive and more expensive measures. Having been giving a very low change of getting pregnant even with IVF etc, we were over the moon that after four cycles of ovulation tracking we were pregnant and have now welcomed our beautiful baby boy to the world. We will forever be indebted to the Fertility Plus team and would/do recommend them to others in a heartbeat.
tanvi N.
We’re forever grateful to Fertility Plus, Dr. Gudi, and Dr. Nisha Thakre for helping us bring our beautiful baby boy into the world. From the very beginning, the whole team was incredibly kind, patient, and supportive. Dr. Gudi is extremely knowledgeable and always made us feel comfortable and cared for. He guided us through every step with compassion and expertise, turning what could have been a difficult and overwhelming journey into one filled with hope and reassurance. The team was always available — even on WhatsApp — to answer our smallest queries and doubts, which meant so much to us. Thanks to their dedication and care, our dream of becoming parents has finally come true. We can’t thank Dr. Gudi, Dr. Thakre, and the entire Fertility Plus team enough — truly an outstanding clinic and wonderful people. 💙
Response from the owner:Thank you so much for your kind words and wonderful news. We’re delighted to hear about the arrival of your baby boy and honoured to have supported you on your journey. Dr Gudi, Dr Thakre and the team will be so pleased to read this. Wishing your family every happiness.
Akila P.
Our fertility journey started about 10 years ago. After so many failed cycles at other clinics and we were losing hope after several failed treatments so lots of miscarriages. Finally we found Fertility Plus and Mr Gudi. Our first choice in based on the amazing reviews on Fertility Plus. We decided to try IVF with Dr. Gudi one last time. We believe Dr Gudi was sent by god for us. Me and my husband have made the best decision by approaching Dr Gudi and Fertility Plus. My experience with Dr Gudi at fertility plus has changed our life. The words can’t describe how thankful we are to him. We are glad that we chose him. He is the best fertility dr in the uk. We are so happy to announce that i am currently pregnant. This wouldn't have been possible without Dr. Gudi. I cannot express my gratitude and appreciation enough for the exceptional care and support I received throughout my journey. We would like to thank you forever to Dr. Gudi for everything.
Sam L.
Dr. Gudi is truly exceptional. After seeing other doctors with no success and losing hope, our first meeting with him was a turning point. He gave us renewed optimism and helped us see a light at the end of what had felt like an endless tunnel. Within just three months, we were pregnant, and today we have our beautiful little boy. None of this would have been possible without Dr. Gudi’s expertise, compassion, and unwavering support. We are forever grateful for not only his skill but also the kindness and empathy he showed us throughout this journey. Thank you from the bottom of our hearts, Anil.
Alexandra B.
Dr. Gudi was absolutely amazing. He was so thoughtful throughout the entire process and always made himself available whenever I had questions or needed reassurance. I felt genuinely cared for and supported at every step. The procedure was a success, and I couldn’t be more grateful. His appointment and administrative staff were also fantastic warm, organised, and incredibly helpful. I would definitely recommend Dr. Gudi without hesitation.
Toka
Well, where do I start? From my very first phone call to every subsequent visit and interaction at Fertility Plus, I was treated with kindness, patience, and genuine compassion. Dr. Gudi is not only highly skilled and knowledgeable but also takes the time to listen and explain everything clearly. He always made me feel that I was in the best possible hands. The nurses (Nurse Catherine, Nurse Kristina, and Nurse Michaela) and the support staff were equally wonderful - warm, attentive, and professional. Every interaction, whether at reception, over the phone, or during appointments, was friendly and reassuring. It is clear that everyone works together as a team, with the patient’s wellbeing at the heart of everything they do. The level of service I received exceeded my expectations, and I am truly grateful for the outstanding support throughout my treatment. A big thank you to Dr. Gudi and every member of the team for making what could have been a rather stressful experience feel so positive. Five stars are indeed thoroughly deserved.
Response from the owner:Thank you so much for taking the time to share such kind and thoughtful words. We're so pleased to hear that you felt cared for and supported at every stage of your journey with us. Dr. Gudi will be touched by your comments, as will Catherine, Kristina, and Michaela. We'll make sure your message reaches the whole team. You're absolutely right that patient wellbeing sits at the heart of everything we do, and it's wonderful to know that came through in every interaction, from your very first phone call onwards. Fertility treatment can be an emotional and uncertain time, so knowing we helped make your experience feel positive and reassuring is the greatest compliment we could receive. Thank you again, and we wish you all the very best.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

More

Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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