Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Kamila B.
We cannot say enough wonderful things about Dr. Gudi and his team. From the very first appointment, we felt truly seen, heard, and cared for. Fertility journeys can be overwhelming and emotional, but we felt a combination of incredible medical expertise, compassion, patience, and genuine kindness that made all the difference. Dr. Gudi took the time to explain every step clearly, answered all of our questions without ever rushing us, and made even the most stressful moments feel manageable. Thanks to Dr. Gudi, we felt supported every step of the way—and we will be forever grateful. If you are looking for a fertility doctor who is deeply knowledgeable, incredibly compassionate, and genuinely invested in your success, we recommend Dr Gudi wholeheartedly to anyone beginning or continuing their fertility journey.
Response from the owner:Dear Kamila, Thank you for sharing such kind and heartfelt words. It is privilege to be part of your patient's journeys, and reading this means a lot to our entire team and Dr.Gudi. Supporting you both through every step has been rewarding, and we are grateful for the trust you placed in us. Wishing you all the very best for the future, and thank you again for this beautiful review.
Beatriz S.
My experience at this fertility clinic has been incredibly positive, and I’m very grateful for the care I received from Dr. Nisha Tharke. Throughout the process, she helped me feel calm, informed and supported. I came to the clinic with concerns about my fertility and I had assumed my journey would be very long and medically intensive. Dr. Tharke evaluated everything carefully, guided us through our options and offered a balanced plan. With her support, we were able to move forward with a simple treatment approach and to our relief, it worked much sooner than expected. I always felt like we were part of the decision-making and fully understood each step. The entire team, from the administrative staff to the nurses, was consistently warm, professional, and attentive.
Response from the owner:Thank you for your lovely feedback. We’re so pleased you felt supported throughout your care with Dr Thakre and our team, and we wish you every happiness ahead.
Che
I would like to share my sincere experience with Dr Gudi, as I truly believe he is an exceptional fertility specialist. After being treated at several other clinics, I can honestly say that Dr Gudi stands out for his knowledge, precision, and integrity. His approach to treatment is extremely thorough, thoughtful, and well planned, and he never rushes any part of the process. What impressed me most was how carefully he prepared my uterine lining. He did not focus only on thickness, but on quality. He monitored me closely with regular scans and would only proceed when the lining was exactly as it should be, including ensuring the correct triple-line pattern. Dr Gudi was also very precise with medication timing, especially progesterone. He explained clearly when to start, the exact time it needed to be taken, and why consistency was so important. I never had any issues with progesterone levels or medication under his care, and everything was managed carefully and correctly. He never pushed unnecessary tests or procedures and was always honest. If something did not look right, he was prepared to cancel and restart rather than waste time, money, or emotional energy. Throughout my treatment, he took the time to explain protocols clearly, answered questions patiently, and made sure I fully understood every step. Looking back now, everything he said and did makes complete sense, and I truly appreciate how careful and professional his approach was. I would highly recommend Dr Gudi to anyone looking for a fertility specialist who is knowledgeable, precise, ethical, and genuinely dedicated to doing things properly.
hannah S.
This is our second time using Fertility Plus and have had 100% success rate with getting pregnant from ICSI. We saw Mr Gudi throughout both rounds of treatments. He has always been positive and optimistic throughout our journey, which at times has been really difficult, and made the process so much easier and less stressful for us. Couldn't recommend Fertility Plus more highly!
Response from the owner:Thank you so much for your wonderful feedback. We’re delighted to hear about your positive experience across both treatments and honoured to have supported you on your journey. Mr Gudi and the team will be so pleased to read your kind words. Wishing you all the very best.
Ludivine L.
I did egg freezing with Fertility plus and I am really happy with the experience and outcome. Dr Thakre was very diligent and kind through the whole process which felt really seamless, I would highly recommend her.
Response from the owner:Thank you for taking the time to share your experience. We are delighted to hear that your egg freezing journey felt seamless and that you felt well supported throughout. Dr Thakre is a wonderful doctor and we will be sure to pass on your kind words to her. We wish you all the very best and hope to be able to support you again in the future.
N R.
We were blessed with a baby girl in February 2025 all thanks to Dr Gudi . This has been very long journey for us , without Dr Gudi this would’ve happen and we wish we met Dr Gudi sooner . Choosing Fertility Plus was the best decision we’ve made , and we wouldn’t hesitate to make the same choice again . Dr Gudi assistants and nurses were very friendly , knowledgeable and supportive throughout the process . Dr Gudi always welcome you with big smile , highly knowledgeable of his job and have personalised plan for his each patients. He was always reassuring , easy to reach and quick to respond , which gave us great peace of mind . Dr Gudi personally handled all consultations and procedures with exceptional care and attention . Dr Gudi guide as to go under UCL Hospital care due my pregnancy related complications and we are so glad that we listen to Dr Gudi . UCL took very good care of me and my baby because , I had very complicated pregnancy and delivery . I have already recommended Dr Gudi to my friends and family fertility related issues . Dr Gudi is one of the best doctor available out there, if you have been struggling with fertility issues, I will highly recommend to book a consultation with Dr Gudi and you won’t be disappointed. However, I would advice to book a appointment early as possible as his always fully booked and maybe take short wait for your first appointment .
Response from the owner:Thank you for taking the time to share such a meaningful review. We are thrilled to hear about your baby girl and so pleased that you felt supported and cared for throughout your journey. Your kind words about Dr Gudi and our team truly mean a great deal to us. Warmest congratulations to you and your family.
2sharp N.
Excellent service from Dr Nisha Thakre back in March 2025. Went in for some diagnostic tests that revealed some morphology issues and recommended a mineral supplement. After 2 months of taking the supplement we started our journey naturally and extremely pleased to say we have a healthy baby boy. Would highly recommend this practice for personalised treatment that works.
Response from the owner:What wonderful news, congratulations to you both on the arrival of your baby boy! We will be sure to pass on your kind words to Dr Nisha Thakre. Thank you so much for taking the time to share your experience, and we wish your growing family all the happiness in the world.
Maria K.
I have been under Dr Gudi's care for over 12 years and he is simply the best fertility doctor. He has compassion and care for his patients. I truly believed that Dr Gudi could help make our dreams come true and believing in him on our 11th IVF it was a success and I sit here today with my 5week old baby in my arms, a dream I use to dream about, and now it's my reality. Thank you to the whole team at Fertility Plus. I really cannot praise him enough and I will always be forever grateful to him.
Response from the owner:Thank you so much for taking the time to write this review. It has been a privilege to walk that journey alongside you. Dr Gudi and the whole Fertility Plus team are so happy for you and the your family. Thank you for trusting us. We wish you and your little one every joy in this wonderful new chapter.
Alison H.
For anyone out there looking to start a family and needs support, I can honestly say the only place I would recommend is Fertility Plus. Our experience with Dr Gudi is something we will always be grateful for, and it is difficult to put into words just how much his care meant to us. From the beginning, he guided us through every single step with patience, clarity, and genuine compassion. Sadly, our first attempt ended in a miscarriage, which was a heartbreaking experience. During that time, Dr Gudi was incredibly supportive — not only medically, but emotionally as well. He checked on me closely for any signs and made sure I felt reassured and properly looked after. After that, we tried again, and thankfully it was successful. We are now blessed with a beautiful little girl, and we truly feel we owe so much of this outcome to Dr Gudi’s expertise, commitment, and dedication. What stood out most is that the whole experience never felt transactional. Dr Gudi genuinely did everything he could to give us the best possible chance and the best possible outcome. Even recently, I received a call from his team to check in on us and see how everything is going, which speaks volumes about the level of care and follow-up you receive. I cannot recommend Dr Gudi and Fertility Plus highly enough. It is rare these days to meet someone who clearly cares so deeply, enjoys what they do, and consistently delivers such a high standard of care. Having previously been with another private clinic, I can confidently say the difference in approach and support was remarkable.
Response from the owner:Thank you Alison for taking the time to share your story. We're overjoyed for you and your little girl. We know how difficult the journey can be, especially after experiencing a loss, and we're grateful we could be there for you through it all. What you've described, feeling genuinely cared for rather than it being transactional is exactly what we hope every patient experiences with us. Thank you for trusting us with something so precious. Wishing you and your family all the best.
Anastasia D.
I had IVF treatment at this fertility clinic and overall my experience has been very positive. The care was professional, evidence-based, and clearly explained. My treatment involved PGT-A tested embryos, and I felt confident in the clinical approach and decision-making throughout. After a first-trimester miscarriage, I was referred to hospital care while the clinic continued to guide me on next steps and future planning. For my next transfer, all appropriate precautions were taken to minimise the risk of another miscarriage. I am now 13 weeks pregnant, and it has been reassuring to know the clinic remains available for support during my pregnancy. Dr Gudi is highly knowledgeable and professional, with a calm, evidence-based approach. When he was unavailable for my transfer, Dr Shah stepped in and was equally excellent — attentive and compassionate. IVF is challenging, but having experienced, transparent doctors made the journey far more manageable. I would highly recommend this clinic to anyone seeking professional fertility care.
Response from the owner:Thank you for taking the time to share such a thoughtful and kind review with us. Your words truly mean a lot to the entire clinic team, and we're grateful that you chose to share your experience. It has been our privilege to be part of your journey. Knowing that we were able to provide you with the care and guidance you needed fills us with pride. We're happy that your experience with us was positive, and we feel honoured to have played a role in your path forward. Please know that our door is always open should you need anything in the future. We wish you continued health, happiness, and all the very best as you move forward. Thank you again for trusting us with your care.
P F.
Highly recommend Fertility Plus. Dr Gudi and Dr Shah are incredibly competent and good at their jobs. Very positive experience!
Response from the owner:Thank you for your lovely review. Dr Gudi and Dr Shah are very appreciative! We are delighted that you had such a positive experience and wish you all the best.
Tim W.
Me and My Wife cannot praise Mr Gudi and his Clinic highly enough. We had been with a different Clinic previously and had free failed IVF attempts due to various difficulties we experienced there and we were in honest becoming quite desperate. But Mr Gudi comforted us and reassured us and was immensely professional in every single aspect of our treatment. We cannot rate him highly enough. Five stars is not good enough. We are so happy to say we have had a successful process so far and look forward to the birth of our child, our first child later this year. Thank you, Mr Gudi 🙏
Photo from customer review
Response from the owner:Thank you so much for taking the time to share this and congratulations, from all of us at Fertility Plus. We know how much courage it takes to continue on this journey after previous setbacks, and we have enormous admiration for you both. Mr Gudi will be so glad to read your words, he is deeply committed to every patient he works with, and it is a privilege to hear how much that meant to you. We wish you and your wife all the very best for the journey ahead.
Octavian M.
As a clinician myself, I am acutely aware of how difficult it is to combine scientific rigour, clear decision-making, and genuine human care — especially in a field as emotionally charged as reproductive medicine. Dr Anil Gudi exemplifies this balance at the highest level. From our very first consultation at Fertility Plus, Dr Gudi approached our case with calm authority, intellectual honesty, and deep respect for us as a couple. Every step was carefully explained, decisions were evidence-based, and expectations were communicated clearly and responsibly — without false reassurance, but always with empathy. What stood out most was his professionalism: structured thinking, excellent planning, and a remarkable ability to remain composed and supportive throughout a demanding journey. This is not simply good bedside manner; it is the mark of a mature specialist who truly understands both medicine and people. Today, with the birth of our daughter, Evelyn, the outcome speaks for itself. His guidance and medical judgment were not only thoughtful — they were fruitful. This review is therefore written in the light of results, not hope. In that sense, it is evidence-based. I offer my sincere professional respect and personal thanks to Dr Anil Gudi and the entire team at Fertility Plus. I would not hesitate to recommend him to patients or colleagues alike.
Harpreet S.
We cannot thank the team at fertlity plus enough for making our dream of parenthood a reality. Choosing this clinic was one of the best decisions we ever made. All the doctors and nurses were incredibly supportive and guided us through every step of the journey with patience, compassion, and expertise. A special thanks to Dr. Gudi , whose meticulous care and dedication played a crucial role in the success of my wife’s IVF cycle. Now my wife is 9 weeks pregnant , and our hearts are filled with gratitude. The entire staff—from the reception team to the nurses—made us feel comfortable, supported, and truly cared for throughout the process. We highly recommend fertility plus at Harley street to any couple facing fertility challenges. Their professionalism, empathy, and commitment to patient care can make all the difference in this life-changing journey.
Response from the owner:Thank you so much for such a wonderful and kind review. It means a lot to the whole team to know that you had such a positive experience. We are grateful to have been part of your journey and we all wish you and the family all the best.
Stella S.
Dr Gudi is truly a wonderful doctor. After a successful embryo transfer in 2021, we returned to Fertility Plus for one last transfer and we just welcomed our second baby. Our family is now complete. Thank you!
Response from the owner:Thank you so much for your wonderful review! It's been a pleasure to be part of your journey, and we wish you and your family all the best for the future.
Laura R.
Dr Thakre was absolutely wonderful throughout our fertility journey\. She was warm, compassionate and reassuring, while always being honest and clear about our treatment\. She took the time to answer our questions and made us feel genuinely supported during what can be an incredibly emotional and stressful experience\. We always felt that we were in safe and highly capable hands\. Thanks to Dr Thakre and the fertility clinic team, we now have our beautiful baby girl, and we will always be incredibly grateful for the care we received\. I would wholeheartedly recommend Dr Thakre to anyone considering fertility treatment\.
Response from the owner:Thank you so much for taking the time to share this and a huge congratulations on the arrival of your baby girl. Dr Thakre will be so honoured to read your words. She cares deeply about her patients, and it means a great deal to know you felt supported through your journey. Wishing you and your little girl every happiness.
Manou T.
I did an egg freezing treatment at the clinic with Dr. Gudi. Several of my friends went through the same procedures in different clinics and I can confirm that the level of care and availability from Dr. Gudi was beyond my expectations. Every single scan and appointment is done by him, he is flexible to take very early appointments so my work doesn't get disturbed. He provided his personal phone in case of any emergency and he checked on me personally after the retrieval procedure and several check-up appointment to make sure I was recovering properly. He was very pedagogue and took time to explain to me the treatment, personalised it for my specific case and at each scan he explained to me the evolution my treatment, made modifications to get the best result. I would recommend deeply Dr. Gudi and his team. I got a great outcome and I am very happy about it.
Response from the owner:Thank you so much for taking the time to leave such a wonderful and detailed review. We are delighted to hear that you had such a positive experience throughout your journey with Dr. Gudi. Providing personalised, patient-centred care is what we specialise in and it's so rewarding to know that you felt that from the very first appointment through to your recovery. Dr. Gudi and the whole team will be so happy to know that you felt supported, informed, and well cared for every step of the way. Wishing you all the very best and thank you again for trusting us with your care and for recommending us so warmly.
A A.
Without a doubt the best health care we've received in the UK. From the booking process all the way through to attending a meeting with Dr Gudi, every single staff member was polite and professional. The follow up care has been exceptional and we're incredibly grateful to Dr Gudi and the entire team at Fertility Plus.
Response from the owner:We truly appreciate your wonderful review! Ensuring every patient feels supported throughout their entire journey with us is something we take great pride in. Thank you so much for taking the time to share your experience.
tanvi N.
We’re forever grateful to Fertility Plus, Dr. Gudi, and Dr. Nisha Thakre for helping us bring our beautiful baby boy into the world. From the very beginning, the whole team was incredibly kind, patient, and supportive. Dr. Gudi is extremely knowledgeable and always made us feel comfortable and cared for. He guided us through every step with compassion and expertise, turning what could have been a difficult and overwhelming journey into one filled with hope and reassurance. The team was always available — even on WhatsApp — to answer our smallest queries and doubts, which meant so much to us. Thanks to their dedication and care, our dream of becoming parents has finally come true. We can’t thank Dr. Gudi, Dr. Thakre, and the entire Fertility Plus team enough — truly an outstanding clinic and wonderful people. 💙
Response from the owner:Thank you so much for your kind words and wonderful news. We’re delighted to hear about the arrival of your baby boy and honoured to have supported you on your journey. Dr Gudi, Dr Thakre and the team will be so pleased to read this. Wishing your family every happiness.
Catherine F.
Highly recommend Fertility Plus. Dr Gudhi, Dr Shah & Nurse Kristina were all huge support on our journey. There were tricky moments which were all managed with tact, sensitivity & compassion. The quality of care & their knowledge enabled us to recently welcome our little one & we will be forever grateful!
Response from the owner:Thank you so much for your kind review. We’re delighted to hear about your positive experience and the recent arrival of your little one. Dr Gudi, Dr Shah and Nurse Kristina will be so pleased to read your feedback. Wishing you and your family all the very best.
Stephanie H.
Dr Gudi and Dr Shah are both amazing fertility doctors! I froze my eggs with them and Dr Gudi went above and beyond to ensure I had the best result. I am so grateful to him and can’t thank him enough.
Response from the owner:Thank you for your lovely review. We’re so pleased you had such a positive experience with Dr Gudi and Dr Shah and wish you all the best.
Alex S.
My experience as a patient of Mr Gudi and Fertility Plus was entirely positive and I highly recommend him. Thanks to IVF treatment under Mr Gudi, I gave birth to a beautiful healthy baby earlier this year. If you are considering fertility treatment and looking at doctors, you should absolutely speak to him early on. He runs a spectacularly professional, caring and joined-up clinic. I first saw him for egg freezing when I was 37. He was recommended as the best fertility doctor in the UK by a highly experienced London gynaecologist. I went back to him when I was 41 for IVF treatment and it was successful first time. I found Mr Gudi to be kind, warm, patient and an utmost professional. He was serious about his work, calm, honest and pragmatic. He was upfront and clear about the options, process and chances of success. He made sure I spoke to a fertility counsellor before starting treatment. It was a really helpful conversation. Nothing ever felt rushed; he always took the time to be sure I understood what was happening next. The basic, minor things were some of the most helpful; I regularly consulted Mr Gudi's sketch of the process from egg retrieval through fertilisation to implantation, and really valued the clear personalised schedule of medication. He took each step at a time; never jumped ahead too far or raised expectations unjustifiably. He was always measured. His manner and the clinic's approach helped me stay calm when it would have been easy to feel overwhelmed by the enormity of it all. The nurses and admin staff were also caring, professional and helpful, for example taking time to demonstrate how to give injections and again drawing a diagram for me. The embryologists were similarly great. They told me when to expect their call and called when they said they would. They were reliable, clear and sensitive. Again, they took time to be sure I understood and to answer any questions. The whole process was incredibly smooth. There are so many blood tests, scans, and deliveries of boxes of medication involved. It honestly was stress-free. Blood tests at TDL were quick- test requests were always received in advance and they take blood at lightning speed. Appointments and scans were arranged in good time, with confirmations and reminders. The medicine delivery people were brilliant - super reliable, nice and responsive. I know this is a long review but choosing to have fertility treatment and then choosing a doctor are such massive decisions at an already emotional and charged time so hopefully this detail will help you make your decisions. Mr Gudi, Mr Shah and the team are lovely and effective - speak to them.
Response from the owner:Congratulations on the birth of your baby, what wonderful news! We're so happy for you and your family. Thank you also for taking the time to write such a thoughtful and detailed review. Messages like yours mean a great deal to the whole team, and we're so grateful you shared your journey , it will help other patients who are facing the same big decisions you described. It was a pleasure reading how clearly you experienced the philosophy we try to bring to every patient's care. Mr Gudi places huge value on giving people honest, realistic expectations and on making sure no one feels rushed or lost along the way. We're glad that came through for you, from the sketches and personalised medication schedules to making sure you had time with the fertility counsellor before starting treatment. We'll also make sure your kind words are passed on to Mr Shah, the nursing team, our admin staff, and the embryology team. It means a lot to hear that the coordination between teams felt seamless to you, as that joined-up approach is something we work hard on, particularly around communication, timing of calls, and making sure every part of the process, from blood tests to medication deliveries, runs as smoothly as possible. Thank you again for trusting us with something so significant, and for going into such detail to help others who may be standing where you once were, weighing up such an important decision. We wish you and your family continued health and happiness.
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
Anna S.
I came to Dr Gudhi at Fertility Plus after trying assisted fertility on the recommendation of a friend who had conceived 2 little ones with his team and he was absolutely brilliant. He takes a holistic approach to the IVF journey and really listened to my health issues (I had many) in order to help us find the best route to success. We now have a beautiful 11 day old little boy, due to genetically testing each egg. Which was so important for our needs. We couldn’t be more thrilled. Dr Shah, Dr Gudhi’s colleague did our final procedure and he was extremely welcoming and very professional. The staff and nurses in the team have to be thanked also as they were always so lovely and supportive. Thank you so much to everyone involved in our journey. I could not recommend you enough.
Response from the owner:Thank you so much for taking the time to write this, especially with an 11-day-old baby in your arms! That means the world to us. Congratulations on the arrival of your beautiful little boy. It was a privilege to support you on your journey. Dr Gudi is deeply committed to understanding each patient as an individual, and we're so glad that approach made a real difference for you. We'll also be sure to pass your kind words on to Dr Shah and the wider nursing and support team, they will be so happy to hear this. Thank you for trusting us with something so important, and for recommending us to others. We wish your growing family every happiness.
Evelin K.
Grateful for all the support and special thanks to Dr. Nisha Thakre.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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