Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Manou T.
I did an egg freezing treatment at the clinic with Dr. Gudi. Several of my friends went through the same procedures in different clinics and I can confirm that the level of care and availability from Dr. Gudi was beyond my expectations. Every single scan and appointment is done by him, he is flexible to take very early appointments so my work doesn't get disturbed. He provided his personal phone in case of any emergency and he checked on me personally after the retrieval procedure and several check-up appointment to make sure I was recovering properly. He was very pedagogue and took time to explain to me the treatment, personalised it for my specific case and at each scan he explained to me the evolution my treatment, made modifications to get the best result. I would recommend deeply Dr. Gudi and his team. I got a great outcome and I am very happy about it.
Response from the owner:Thank you so much for taking the time to leave such a wonderful and detailed review. We are delighted to hear that you had such a positive experience throughout your journey with Dr. Gudi. Providing personalised, patient-centred care is what we specialise in and it's so rewarding to know that you felt that from the very first appointment through to your recovery. Dr. Gudi and the whole team will be so happy to know that you felt supported, informed, and well cared for every step of the way. Wishing you all the very best and thank you again for trusting us with your care and for recommending us so warmly.
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
Brian D.
We are so grateful to Dr. Gudi for his exceptional care and support. He was personable, always available to answer our questions, and incredibly informative throughout the process. His calm and reassuring manner helped us stay positive, and thanks to his guidance we were successful on our very first round. We truly credit this success to Dr. Gudi and cannot recommend him highly enough! Brian, Céline and Lilly too! :)
Alexandra B.
Dr. Gudi was absolutely amazing. He was so thoughtful throughout the entire process and always made himself available whenever I had questions or needed reassurance. I felt genuinely cared for and supported at every step. The procedure was a success, and I couldn’t be more grateful. His appointment and administrative staff were also fantastic warm, organised, and incredibly helpful. I would definitely recommend Dr. Gudi without hesitation.
Martine E.
We had a great experience with Dr. Gudi! We were anxious going into the process but after meeting with Dr. Gudi we knew we were in good hands. He took the time to understand our situation, and put us on the best path to increase our chances of success. He was there every step of the way, was a comforting ear when we had disappointments and celebrated our successes. He was always available through WhatsApp to answer any questions and provide support. We were thrilled to welcome our baby girl in April. We couldn’t recommend Dr. Gudi more highly.
Response from the owner:Congratulations on your baby girl, we are so delighted for you. Thank you for taking the time to write this amazing review. Dr Gudi will be thrilled to read this and will appreciate it immensely. Wishing you all the best.
hannah S.
This is our second time using Fertility Plus and have had 100% success rate with getting pregnant from ICSI. We saw Mr Gudi throughout both rounds of treatments. He has always been positive and optimistic throughout our journey, which at times has been really difficult, and made the process so much easier and less stressful for us. Couldn't recommend Fertility Plus more highly!
Response from the owner:Thank you so much for your wonderful feedback. We’re delighted to hear about your positive experience across both treatments and honoured to have supported you on your journey. Mr Gudi and the team will be so pleased to read your kind words. Wishing you all the very best.
Maria K.
I have been under Dr Gudi's care for over 12 years and he is simply the best fertility doctor. He has compassion and care for his patients. I truly believed that Dr Gudi could help make our dreams come true and believing in him on our 11th IVF it was a success and I sit here today with my 5week old baby in my arms, a dream I use to dream about, and now it's my reality. Thank you to the whole team at Fertility Plus. I really cannot praise him enough and I will always be forever grateful to him.
Response from the owner:Thank you so much for taking the time to write this review. It has been a privilege to walk that journey alongside you. Dr Gudi and the whole Fertility Plus team are so happy for you and the your family. Thank you for trusting us. We wish you and your little one every joy in this wonderful new chapter.
Ines de S.
If I could give this clinic 10 stars, I genuinely would. I cannot thank Dr Nisha Thakre enough for helping me fulfil my dream of becoming a mother to a beautiful baby boy! One of the things I appreciated most was how completely transparent the pricing was. I paid once, and that covered everything. There were no unexpected extras or additional charges at any point. Having previously been through treatment at two other fertility clinics, I know how unusual that is. At those clinics, I found the pricing much less transparent, and the experience far less personal. The care here was completely different. I had the same doctor throughout my treatment and the same person carrying out my ultrasound scans, so I never felt like I was being passed between endless nurses, technicians and doctors who didn’t know me or my history. Everything felt incredibly personal, consistent and thoughtful. When you are paying for private fertility treatment, particularly during something as emotional as this, that level of individual care makes an enormous difference. I was followed by Dr. Nisha Thakre, who I absolutely loved. She was wonderful throughout the whole process. I also had the opportunity to meet and speak with the other two doctors at the clinic, and I was equally impressed by them. It really feels like an exceptional medical team whichever doctor you choose. Most importantly for me, my treatment worked on the first attempt here. I had previously undergone treatment elsewhere that had not been successful, including experiences where I felt encouraged to proceed with embryos I personally had concerns about. At this clinic, I felt that there was much more thought around the treatment plan and doing everything possible to give us the best chance of success. For me, that approach made a huge difference. Beyond the medical care, everyone was consistently kind, welcoming and available. I never felt like a number. It genuinely felt like the personalised, premium private care I had been looking for. After experiencing other fertility clinics, I can say that this was in a completely different league for me. Transparent pricing, outstanding doctors, continuity of care and a genuinely personalised experience. I would recommend them without hesitation. If you are considering this clinic, go for it. I only wish I had found them sooner.
Photo from customer review
Response from the owner:Thank you so much for taking the time to share your experience. We are truly delighted to hear that you felt supported, informed and cared for throughout your treatment and, most of all, that we were able to help you welcome your beautiful baby boy. Your kind words about Dr Nisha Thakre and the wider team mean so much to us. Continuity of care, transparent pricing and treatment tailored to each individual are at the heart of everything we do, so it is incredibly rewarding to know the difference this made during such an important and emotional time. It was a privilege to be part of your journey to motherhood. We wish you and your family a lifetime of happiness together.
R A.
We have nothing but gratitude and praise for Dr Gudi and his team, who has been recommended to us by a friend. Without Dr Gudi’s help, we would not have just become a family of three. After many frustrating years in the NHS system and early miscarriages, Dr Gudi guided us through two IVF and FET rounds with his wealth of expertise, tailored to our particular situation, always staying optimistic, realistic, and compassionate. It has made a world of a difference knowing that we could contact him for clarification whenever we had questions. Thanks to Dr Gudi, we look back fondly to our time with him, despite it being a long and hard chapter in our lives where becoming parents sometimes seemed a wish that may not come true. We cannot speak highly enough of Dr Gudi and the team at Fertlity Plus, who will always have a special place in our hearts and lives. Thank you Dr Gudi beyond anything we could write, holding our perfect little baby would not have been possible without Fertility Plus.
Response from the owner:Thank you for such heartfelt words. Dr Gudi and our entire team are honoured to have been part of your journey to becoming a family of three. We're so glad we could provide the care and support you needed. Thank you for trusting us with your care.
tanvi N.
We’re forever grateful to Fertility Plus, Dr. Gudi, and Dr. Nisha Thakre for helping us bring our beautiful baby boy into the world. From the very beginning, the whole team was incredibly kind, patient, and supportive. Dr. Gudi is extremely knowledgeable and always made us feel comfortable and cared for. He guided us through every step with compassion and expertise, turning what could have been a difficult and overwhelming journey into one filled with hope and reassurance. The team was always available — even on WhatsApp — to answer our smallest queries and doubts, which meant so much to us. Thanks to their dedication and care, our dream of becoming parents has finally come true. We can’t thank Dr. Gudi, Dr. Thakre, and the entire Fertility Plus team enough — truly an outstanding clinic and wonderful people. 💙
Response from the owner:Thank you so much for your kind words and wonderful news. We’re delighted to hear about the arrival of your baby boy and honoured to have supported you on your journey. Dr Gudi, Dr Thakre and the team will be so pleased to read this. Wishing your family every happiness.
a C.
I had a HyCoSy under sedation today with Dr. Gudi and felt so well looked after by him and the whole team. Dr. Gudi was very kind and reassuring and I appreciated his honesty and transparency. I am very grateful and excited about next steps in my fertility journey.
Beatriz S.
My experience at this fertility clinic has been incredibly positive, and I’m very grateful for the care I received from Dr. Nisha Tharke. Throughout the process, she helped me feel calm, informed and supported. I came to the clinic with concerns about my fertility and I had assumed my journey would be very long and medically intensive. Dr. Tharke evaluated everything carefully, guided us through our options and offered a balanced plan. With her support, we were able to move forward with a simple treatment approach and to our relief, it worked much sooner than expected. I always felt like we were part of the decision-making and fully understood each step. The entire team, from the administrative staff to the nurses, was consistently warm, professional, and attentive.
Response from the owner:Thank you for your lovely feedback. We’re so pleased you felt supported throughout your care with Dr Thakre and our team, and we wish you every happiness ahead.
Libby W.
I don’t feel that 5 stars are enough to reflect the incredible care I received from Dr Gudi at Fertility Plus. For anyone considering fertility support, I would wholeheartedly recommend Fertility Plus, the level of care truly stands out compared to other clinics. From my very first meeting with Dr Gudi, I knew my experience would be completely different from the clinic I had previously attended. He was exceptionally patient and compassionate, immediately putting me at ease and easing my anxiety. He guided me through every step of the process in a way that was clear and easy to understand, always managing expectations and never overpromising. What I appreciated most was how he made me feel like I was his only patient. I never felt rushed, he always took the time to answer any questions and did everything possible to achieve the best outcome. I owe so much to Dr Gudi. I now have a beautiful 3-month-old baby boy, and without his care and expertise, this wouldn’t have been possible. I will be forever grateful.
Response from the owner:Thank you so much for taking the time to share such a heartfelt review and the most wonderful news about your baby boy. Congratulations to you and your family. It means so much to us all to hear how supported and cared for you felt throughout your journey. Dr Gudi is a truly exceptional clinician, and your words reflect everything he brings to his work, patience, compassion, and an unwavering commitment to each and every patient. We wish you and your little one a lifetime of happiness, and thank you for trusting Fertility Plus with something so precious.
tarun K.
Thank you Fertility Plus whole Team Have always had a very supportive experience with staff who explain and have helped to keep me calm during procedure. Nursing staff have been amazing and always easy to communicate with or contact at any time. Dr Anil Gudi has always explained everything and been very supportive throughout our treatment..
Elizabeth Gorski R.
After years of trying we finally had success with Mr Gudi and his team. He was completely honest and thorough on his approach, and was willing to test different drug profiles to get the best outcome. The genetic testing he used allowed us to not waste time and energy using the wrong embryos. On top of all of this, he was kind and funny, finding things to relate to to put us at ease. I couldn’t recommend him and his clinic more. We now have a month old baby girl, who’s causing such happiness and chaos in equal measure!
Response from the owner:Thank you so much for your incredibly kind and thoughtful review. It was a real privilege to support you through your journey. We're delighted to hear that our approach helped give you confidence along the way, and even more delighted to hear that you now have a beautiful baby girl! A month of happiness and chaos sounds like the perfect description of life with a newborn. 😊 Wishing you all three so much joy and precious moments together. Thank you again for putting your trust in us, it means a great deal to the whole team.
sharmin A.
Alhamdulillah, first and foremost, I am endlessly grateful to Allah for blessing me with this beautiful miracle. 🤲❤️ My journey to pregnancy has not been easy. I had gone through the heartbreak of multiple miscarriages, and after experiencing so much loss, I became extremely depressed and emotionally exhausted. There were times when I felt like I had lost all hope of becoming a mother. I initially visited another private doctor for a consultation, but I didn’t feel completely comfortable or confident. Then, through a family member who had successfully received treatment from Dr. Gudi at Fertility Plus, I heard about his care and decided to make an appointment. From the very first day I met Dr. Gudi, I felt reassured. He was incredibly kind, patient, understanding, and supportive. The way he explained everything to me and guided me about the next stage of my journey gave me hope and confidence when I needed it the most. His calm and positive approach made me feel that I was finally in safe and caring hands. I followed his guidance and recommendations, and Alhamdulillah, today I am pregnant. ❤️🤲 I am still in my first trimester, so I know I have a journey ahead of me, and I continue to pray to Allah for a healthy and safe pregnancy. But the happiness in my heart right now is something I simply cannot describe. After everything I have been through, this pregnancy feels like a true miracle and blessing from Allah. I am so grateful to Allah for answering my prayers and for bringing Dr. Gudi into my journey at the right time. Dr. Gudi, thank you from the bottom of my heart. ❤️ Your knowledge, dedication, kindness, patience, and reassuring guidance have meant more to me than words can express. You gave me hope during one of the most difficult periods of my life, and I will always be grateful for the care and support you have given me. To anyone going through fertility struggles, repeated miscarriages, or feeling hopeless after a difficult journey, please don’t give up hope. I know personally how painful and emotionally draining this journey can be. I have already recommended Dr. Gudi to many people because of my own experience, and I sincerely hope that others can also find the support and care that I found. Please keep me in your prayers as I continue this precious journey. 🤲❤️ May Allah protect my little one, bless me with a healthy pregnancy and healthy baby, and bless every couple who is waiting and praying for their own miracle. Alhamdulillah for this blessing. 🤲 And heartfelt thanks to Dr. Gudi for being such an important part of my journey. ❤️
Response from the owner:We thank you wholeheartedly for this beautiful, kind and wonderful review. We are delighted that we could be there for you both and it means a lot that after it all, you took the time to write with such overwhelming kindness and care. May your journey continue to be blessed. You will always be a part of the Fertility Plus family, and we send you both our warmest wishes for all that lies ahead.
Annika B.
We cannot thank Dr Shah and his team enough for all they did for us on our journey. We now have a healthy, happy and beautiful 3 month old baby girl thanks to all their hard work. We were fully supported through our whole journey, from initial diagnostic testing, medicated cycle monitoring and finally IVF. Dr Shah explained everything thoroughly and gave us all the information we needed to carefully consider every decision along the way. He never made us feel pressured and was always kind, calm and caring. Any concerns we had were always taken seriously and we felt we could trust Dr Shah 100%.
Ritika
My husband and I had a wonderful experience with Mr Gudi and his team for the second time around.He is truly Godsend as our whole journey with him has been absolutely amazing. He is a doctor par excellence and a thorough professional, but more than that, he is an amazing person full of kindness and compassion. I cannot thank and recommend him enough to anyone who is considering a fertility treatment.
Response from the owner:Thank you for your review
Anastasia D.
I had IVF treatment at this fertility clinic and overall my experience has been very positive. The care was professional, evidence-based, and clearly explained. My treatment involved PGT-A tested embryos, and I felt confident in the clinical approach and decision-making throughout. After a first-trimester miscarriage, I was referred to hospital care while the clinic continued to guide me on next steps and future planning. For my next transfer, all appropriate precautions were taken to minimise the risk of another miscarriage. I am now 13 weeks pregnant, and it has been reassuring to know the clinic remains available for support during my pregnancy. Dr Gudi is highly knowledgeable and professional, with a calm, evidence-based approach. When he was unavailable for my transfer, Dr Shah stepped in and was equally excellent — attentive and compassionate. IVF is challenging, but having experienced, transparent doctors made the journey far more manageable. I would highly recommend this clinic to anyone seeking professional fertility care.
Response from the owner:Thank you for taking the time to share such a thoughtful and kind review with us. Your words truly mean a lot to the entire clinic team, and we're grateful that you chose to share your experience. It has been our privilege to be part of your journey. Knowing that we were able to provide you with the care and guidance you needed fills us with pride. We're happy that your experience with us was positive, and we feel honoured to have played a role in your path forward. Please know that our door is always open should you need anything in the future. We wish you continued health, happiness, and all the very best as you move forward. Thank you again for trusting us with your care.
Natasha C.
We had a truly wonderful experience with Fertility Plus, and we are so grateful for the care and support we received throughout our journey. From the very first appointment, the team made us feel comfortable, informed, and hopeful. Every member of staff was kind, professional, and genuinely invested in helping us achieve our dream of starting a family. The doctors and nurses were incredibly knowledgeable and always took the time to explain each step of the process, answer our questions, and reassure us when we felt anxious. Their compassion and dedication made a challenging journey much easier for us. Thanks to the amazing team at Fertility Plus, we were blessed with the birth of our beautiful baby girl. It is hard to put into words how thankful we are for everything they have done for our family. They helped turn our dream into reality. We would wholeheartedly recommend Fertility Plus to anyone going through fertility treatment. The care, expertise, and support they provide truly make a difference.
Response from the owner:Thank you so much for your beautiful words and for taking the time to share your experience with us. We’re truly touched to hear how supported and cared for you felt throughout your journey. It’s always our goal to provide compassionate, personalised care, and knowing that we were able to make a difference means so much to our team. Congratulations on the arrival of your baby girl, we’re absolutely delighted for you and your family! Thank you again for your trust and kind recommendation. Wishing you all the happiness as you begin this wonderful new chapter together.
Ale
I wanted to wait to right this review until we had a healthy baby - which we now do! We saw Dr, Thakre and I would recommend. The best thing about seeing her was that I thought she was extremely pragmatic about her approach - specifically she did not jump immediately to IVF (even though I asked) and suggested we first start with something simpler/less invasive. She was kind, patient - I didnt feel pressured and ultimately i trusted her and in the end was right to. Thank you Fertility + for helping us complete our family.
Response from the owner:Thank you so much for sharing this with us, and huge congratulations on your baby! We're absolutely delighted for you and your family. We'll pass this on to Dr Thakre, who I know will be thrilled to hear it. It means a lot to hear that her approach felt right for you, taking the time to consider simpler options first rather than rushing straight to IVF, and that you felt supported and never pressured along the way. That balance of pragmatism and patience is exactly what we hope every patient experiences with us. Thank you for trusting us with something so important, and for taking the time to write this. Wishing you and your baby all the very best.
Leah D.
I cannot recommend Fertility Plus highly enough — especially Mr. Gudi. After experiencing multiple heartbreaking pregnancy losses, we turned to Fertility Plus in hopes of finding answers and support. From our very first appointment, Mr. Gudi was incredibly compassionate, understanding, and reassuring. He took the time to listen to our story and created a personalised treatment plan tailored to our needs. Thanks to his expertise and unwavering support, our beautiful son was born last week — something I honestly never believed would be possible. We are beyond grateful to Mr. Gudi and the entire team at Fertility Plus. Finding them changed our lives, and we will always be thankful from the bottom of our hearts.
Nima T.
Every appointment with Dr Gudi was friendly and enjoyable. His approach was relaxed and tailored specifically to us as a couple and took all of the stress out of the process. We have two lovely children thanks to Dr Gudi and his expertise. We will forever be thankful to him. We cannot recommend him more highly.
Response from the owner:Thank you! and Congratulations! with best wishes
Mihaela C.
We cannot thank Fertility Plus Clinic enough for the incredible support and care we received throughout our journey. My husband and I had been struggling with infertility for around three years before discovering that I had endometriosis. From the moment we met Dr. Gudi, he instilled confidence in us, guiding us through the IVF process with so much compassion and expertise. The entire team was exceptionally helpful and supportive every step of the way. Their encouragement, professionalism, and kindness made a challenging process so much easier for us. Thanks to Dr. Gudi and the amazing team at Fertility Plus, I am now pregnant, and we are over the moon with gratitude. We wholeheartedly recommend this clinic to anyone on their fertility journey!
Fozia I.
After experiencing two unsuccessful IVF cycles at a different clinic, we had nearly lost all hope of starting our family. However, our journey took a turn for the better when we decided to try Fertility Plus. Dr. Gudi, our fertility specialist, has been an absolute blessing. His profound dedication to his profession and unwavering support made all the difference for us. With each consultation, he not only provided expert guidance but also instilled in us a sense of hope and reassurance. Thanks to his commitment and expertise, we were able to achieve the dream of becoming parents. I cannot emphasize enough how grateful we are to Dr. Gudi for his remarkable care and compassion throughout our journey.Thanxs fertility plus

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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