Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Harjeet Kaur D.
We are very thankful to Dr. Gudi and all fertility staff because after long time our dream comes true. We have been trying for the last 3 years for baby . We got medicines from many places but no one helped us. Then one day our friend told us about Dr. Gudi and we met him and the doctor assured us that we will do a checkup for you. After that we will tell you about your result. Ever since we started the treatment, Dr Gudi and all his staff have been very helpful. If we have any concern about anything, we contact the doctor and got an immediate response. He treated us like family. we are now conceive twins. If you are looking for an IVF specialist who truly cares and guide from heart you through this emotional journey, we highly recommend Dr. Gudi and the team at Fertility Plus Thank you so so much to Dr. Gudi and all team members 🫶👶
Stephanie A.
At nearly 12 weeks old, we’ve just celebrated our little one’s Christening. Some days we look at her in pure amazement because at times we didn’t think we would be able to have another baby. But despite our past miscarriages and failed embryo transfers under the (lack of) care of a different London clinic, Dr Gudi believed he could help us. We honestly can’t recommend Dr Gudi enough— he’s empathetic, knowledgeable and experienced. What we appreciated most about our journey with Fertility Plus was Dr Gudi’s communication— he is approachable and available as I was able to contact him at anytime via WhatsApp with questions and concerns. Furthermore Dr Gudi is honest, easy going and straightforward as he explains the process in a very happy, simplistic manner. He is such a calm gentle soul as he would take the fear and nervousness out of the situation. And Dr Gudi just does things right, in a way that gives you confidence and reassurance. For example you rarely deal with a middle person, like a secretary or nurse, except when necessary, as he writes out your prescriptions, you get your medications delivered to your home and he books your follow up appointments based on your availability. We had so much peace of mind because of Dr Gudi’s attentiveness and attention to detail— he really gets to know you and your family which felt really nice. We will definitely see Dr Gudi in our future as we have one more frozen embryo. Thank you again Dr Gudi and your amazing team at Fertility Plus!
EE O.
Pregnancy achieved at first cycle of treatment We can not thank Dr Gudi and the staff of Fertility Plus enough, for the care and support received all through treatment. Dr Gudi was very kind that he respond quickly to messages regardless of the time. Today we have our bundle of Joy.
Annia B.
We are so grateful to have found Fertility Plus — Dr Gudi and Dr Shah have been nothing short of extraordinary. We cannot recommend this clinic highly enough. What sets Fertility Plus apart is how genuinely patient-centred it is. From the very start, we dealt directly with our doctor. Dr Gudi took the time to explain every step of our treatment plan in detail, answered all of our many questions with patience and clarity, and made us feel like active participants in our own care. That really made a difference for me. The practical side is just as seamless . Once we were patients, there were no long waits for appointments — something that matters enormously when working around a cycle. Having direct WhatsApp contact with our doctor for any question, at any time, removed so much of the anxiety that comes with fertility treatment. Dr Gudi has answered any of my questions or worries, even during weekends. Dr Shah stepped in seamlessly during Dr Gudi’s leave and provided the same exceptional level of care — warm, informed, and reassuring throughout. We are now the very lucky parents of the most wonderful little girl, and we will be forever grateful to this deeply human clinic. Thank you, from the bottom of our hearts.
Response from the owner:Thank you so much for taking the time to share this, especially now that your baby girl is here and life is no doubt wonderfully full. Reviews like yours mean a great deal to the whole team, and we'll make sure Mr Gudi and Mr Shah both see your words. You've described something we really care about, that feeling of being an active participant in your own care, not just a patient moving through a process. Fertility treatment asks so much of people, and knowing that the directness of communication, the responsiveness, and the consistency across the team made a real difference to you means everything to us. We wish your growing family every happiness. Congratulations, from all of us at Fertility Plus. 🌸
Natalie M.
I can’t recommend this clinic enough. The care I received from Dr Gudi, Dr Shah and their team was faultless. I had such a positive experience and wouldn’t hesitate to recommend this clinic.
Catherine F.
Highly recommend Fertility Plus. Dr Gudhi, Dr Shah & Nurse Kristina were all huge support on our journey. There were tricky moments which were all managed with tact, sensitivity & compassion. The quality of care & their knowledge enabled us to recently welcome our little one & we will be forever grateful!
Response from the owner:Thank you so much for your kind review. We’re delighted to hear about your positive experience and the recent arrival of your little one. Dr Gudi, Dr Shah and Nurse Kristina will be so pleased to read your feedback. Wishing you and your family all the very best.
R P.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.
A A.
Without a doubt the best health care we've received in the UK. From the booking process all the way through to attending a meeting with Dr Gudi, every single staff member was polite and professional. The follow up care has been exceptional and we're incredibly grateful to Dr Gudi and the entire team at Fertility Plus.
Response from the owner:We truly appreciate your wonderful review! Ensuring every patient feels supported throughout their entire journey with us is something we take great pride in. Thank you so much for taking the time to share your experience.
tarun K.
Thank you Fertility Plus whole Team Have always had a very supportive experience with staff who explain and have helped to keep me calm during procedure. Nursing staff have been amazing and always easy to communicate with or contact at any time. Dr Anil Gudi has always explained everything and been very supportive throughout our treatment..
Iris L.
We began seeing Dr. Gudi at Fertility Plus 3+ years ago after experiencing multiple heartbreaking pregnancy losses. Over the course of our journey, we went through 3 IVF cycles and 4 embryo transfers, and throughout it all, Dr Gudi was there - supportive, compassionate, and fully committed every step of the way. Dr Gudi and his team provided personalised treatment plans tailored to our medical needs, always making us feel seen and understood. One of the best aspects of our experience was how accessible and responsive he was - even outside of office hours - always ready to answer queries and provide clarity. His ability to reassure and guide us through every uncertainty really sets Fertility Plus apart from other clinics. He is extremely proficient, accurate, and gentle in all medical procedures - from ultrasound scans and water scans to egg collections and embryo transfers. His expert technique ensured that every procedure was as painless and stress-free as possible, helping to minimize complications and ease our anxiety. I felt completely safe and in good hands under his care. Beyond his professional excellence, Dr Gudi is a genuinely warm and caring person, who treated us like family. He stood by us through the emotional highs and lows of this journey, offering not just medical expertise but emotional support that meant a lot to us. Thanks to his unwavering dedication and the incredible care, we are now celebrating the arrival of our healthy baby boy, a joy that wouldn’t have been possible without him. We are truly grateful to Dr Gudi and wholeheartedly recommend him to anyone on their fertility journey.
Suzi C.
Fertility plus was a breath of fresh air for us after a few long years of trying to conceive! We decided to move to this clinic based on reviews after multiple negative experiences at 2 other clinics and I am so glad we did. Everything has been seamless from start to finish and I am so pleased to say we are now 22 weeks pregnant following our first transfer with this clinic. Huge thanks to all of the team but in particular Dr Gudi who was so kind throughout and picked up on some 'issues' straight away and amended our treatment protocol accordingly. We are so grateful. Thank you Fertility Plus :)
Evelin K.
Grateful for all the support and special thanks to Dr. Nisha Thakre.
Linh K.
Dr. Gudi has made our dream come true, we can not thank Dr Gudi and his team enough . HE IS THE BEST FERTILITY DOCTOR IN THE WORLD. Highly recommend xx
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
Xin H.
My husband and I are so grateful to Dr Gudi for making our dreams come true. I received a special gift on my birthday. Our baby! Dr Gudi was very professional, he listened to our needs and adjusted the treatment plan accordingly. He always responded quickly to my messages, even while he was on holiday. He really made me feel calm and reassured when I was panicking. I would also like to thank Kristina, Catherine and the team. Many thanks ❤️
Pamela T.
We had a wonderful experience with Dr Gudi at Fertility Plus and would highly recommend then.
Fozia I.
After experiencing two unsuccessful IVF cycles at a different clinic, we had nearly lost all hope of starting our family. However, our journey took a turn for the better when we decided to try Fertility Plus. Dr. Gudi, our fertility specialist, has been an absolute blessing. His profound dedication to his profession and unwavering support made all the difference for us. With each consultation, he not only provided expert guidance but also instilled in us a sense of hope and reassurance. Thanks to his commitment and expertise, we were able to achieve the dream of becoming parents. I cannot emphasize enough how grateful we are to Dr. Gudi for his remarkable care and compassion throughout our journey.Thanxs fertility plus
Maria K.
I have been under Dr Gudi's care for over 12 years and he is simply the best fertility doctor. He has compassion and care for his patients. I truly believed that Dr Gudi could help make our dreams come true and believing in him on our 11th IVF it was a success and I sit here today with my 5week old baby in my arms, a dream I use to dream about, and now it's my reality. Thank you to the whole team at Fertility Plus. I really cannot praise him enough and I will always be forever grateful to him.
Response from the owner:Thank you so much for taking the time to write this review. It has been a privilege to walk that journey alongside you. Dr Gudi and the whole Fertility Plus team are so happy for you and the your family. Thank you for trusting us. We wish you and your little one every joy in this wonderful new chapter.
Paige R.
After my third round with Dr. Gudi, having had two previous rounds elsewhere, he was able to create four embryos for me. My first transfer was on 9th September 2022, and that cycle blessed me with my beautiful daughter, born in May 2023. I returned to Dr. Gudi for a second transfer on 22nd January 2025, and on 8th October 2025, I welcomed my healthy baby boy into the world. Thanks to Dr. Gudi, I now have two beautiful children, and I truly cannot thank him enough. From the very first moment I met him, I had a deep feeling that he would be the one to help me, and I was right. I felt nothing but positivity and hope, and he turned that hope into reality.
Response from the owner:Thank you so much for sharing your wonderful journey. We’re absolutely delighted to hear about the arrival of your daughter and son and are honoured to have supported you along the way. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your family every happiness.
Ludivine L.
I did egg freezing with Fertility plus and I am really happy with the experience and outcome. Dr Thakre was very diligent and kind through the whole process which felt really seamless, I would highly recommend her.
Response from the owner:Thank you for taking the time to share your experience. We are delighted to hear that your egg freezing journey felt seamless and that you felt well supported throughout. Dr Thakre is a wonderful doctor and we will be sure to pass on your kind words to her. We wish you all the very best and hope to be able to support you again in the future.
Joanna J.
I have recently done egg freezing procedure with Dr Nisha Tharke. I couldn’t be happier - fantastic and knowledgeable doctor. She used highly personalised protocol to ensure both my safety and great results. Her professionalism, kindness and patience (to answer a phone call at almost midnight + all the questions and explain everything over and over again) made me comfortable throughout the whole process. I would definitely recommend this clinic!
passion4life861
Dr Gudi and his team have made our dreams come true. We can not thank you enough for our beautiful, precious baby boy and the fantastic care we received. We loved your calm and positive attitude, you listened to our needs and gave as a personalised plan, promptly assistance during challengeling times I highly recommend Dr Gudi and Fertility Plus. You've all been amazing!
Adiya S.
Me and my husband are lost for words to express our gratitude and journey with Dr Gudi and his fantastic team at Fertility Plus My husband and I had been trying to conceive for around 3 years. Our GP and the NHS system were taking too long in correspondence for test results and referrals for my husband. So we decided to start our journey through private clinics. My husband was diagnosed with having Kleinfilters Syndrome in 2022, at that time we underwent one round of IVF,ISCI in another country which was not successful. When we booked our first consultation, with Dr Gudi, We explained our story, The first thing he did was referred my husband to see a Urologist who specialises in my husband's conditions. The Urologist prescribed medication for a period of 3-4 months, I felt this had really helped my husband for us to achieve our positive results. We had a feeling we would be in great hands with Fertility Plus when we started our IVF, ICSI treatment with PGTA testing. Thank You So Much Dr Anil Gudi for our Beautiful Daughter who was born on the 20/01/2025. We will be definitely seeing you again for our next child. Dr Anil Gudi is a True Master and Professional, One of a kind! Very knowledgeable and passionate, He is warm hearted and a caring Doctor. I would highly recommend Dr Anil Gudi to anyone, Like i have been to all my friends, family and people who I come across who is looking for an IVF Doctor. A Very Big Thank You again for everything you have done for us Dr Gudi, May God Shower You with Thousand of Blessings.
Helen W.
Doctor Gudi has made our dream come true as we brought home our baby. Going with Fertility Plus was the best decision we have made and we would do it again anytime. The things that stood out: - Dr Gudi is extremely experienced, stays on top of the latest research, and has a highly intelligent approach. - He is very reassuring throughout the process. We had moments of panic and being able to contact him 24/7 and being seen on short notice has really calmed our minds. - He always took the time to address our long list of questions at every consultation. - Dealing with him directly for all consultations, scans, and all procedures meant that there is continuation and high level of care. The procedures were done to a very high standard. - His team is compassionate and responsive. Anyone who is considering Fertility Plus, I cannot recommend them highly enough! Just bear in mind that there could be a wait of a couple of months for the initial consultation, so plan ahead.
M1
As we reflect on our IVF journey, my wife and I are overwhelmed with gratitude for the exceptional care provided by Dr. Gudi and Nurse Catherine. From the very beginning of our treatment in January 2024, we experienced a level of support, love, and patience that far exceeded our expectations. Throughout our IVF process, Dr. Gudi’s attentive care was evident in every interaction. He monitored my wife’s progress closely with bi-daily appointments, ensuring we were always informed and confident in our journey. His kindness and gentle demeanor were a constant source of comfort, as he patiently answered our many questions with honesty and compassion. Nurse Catherine, whom we affectionately regard as an angel, played an integral role in our experience. Despite being pregnant herself, her dedication never wavered. She was always there to guide us through medication administration and offer unwavering support with a kind smile. Her presence truly made our journey all the more special. Each step, from medication to tests, was handled with such care that it felt effortless. The emotional culmination of our journey was unforgettable. When Dr. Gudi shared the joyous news of our pregnancy, it was a moment of pure emotion. Dr. Gudi, Catherine, my wife and I were all moved to tears, sharing a bond that will last a lifetime. Even now, six months into the pregnancy, Dr. Gudi remains available and supportive, providing advice and reassurance whenever needed. Their generosity in sharing personal contact information and their continued kindness are deeply appreciated. We are eternally thankful to Dr. Gudi for making our dream a reality. His dedication, empathy, and professionalism are unparalleled, and we are so grateful to have chosen them for this journey. Lastly, we extend our heartfelt thanks to the reception staff, whose warm smiles greeted us at every visit, adding to the welcoming atmosphere that made our experience so positive. With immense gratitude,

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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